Author Archive: Dariana Ross

Adobe’s Inaugural Partner Day at Summit 2012

On Tuesday, Adobe partners from around the world gathered in Salt Lake City for the inaugural Partner Day @ Summit. Adobe executives; Shantanu Narayan, President & CEO, Matt Thompson, SVP of Global Field Ops, Brad Rencher, SVP Digital Marketing Business Unit, Aseem Chandra, VP of Product Marketing as well as Jason Tipp, VP of Analytics and CRM at our customer, Redbox, addressed over 300 attendees.  The vision, strategy and product roadmap were well received among the enthusiastic crowd of key agencies and technology partners.  Highlights included sneak peeks of predictive marketing solutions, advances in the new release  of Adobe CQ 5.5, and newly integrated partner program.  The day wrapped up with our top partners receiving awards in three categories:

Regional Partner of the year:  Acquity Group

Global Partner of the year:  Razorfish

Platform Partner: Silverpop

The day got the attending partners excited to engage with the over 4,000 attending the Digital Marketing Summit event this week.

Announcing Summit Tweetup 2012! – the Adobe & You Photography Experience

The Summit Social Connection team is hosting tweetup tomorrow, and the fabulous folks at Skullcandy are giving away a pair of Skullcandy Aviator Headphones to one lucky Adobe Summit go-er.

Want them? (Who doesn’t?) Follow these steps to get your hands on a pair:

1. Grab some friends, get creative and take a professional photo with the Adobe Ampersand in the #AdobeSummit Community Pavilion between 7:30am – 9am and 10:30am – 3:00pm on Thursday, 3/22.

Or, if you think you have enough star power, you can take a photo by yourself.

If you’ve already taken a photo during your time at Summit, that works too!

2. After receiving your photo from the Ampersand photographer, email it to us at for it to appear in our Flickr photostream.

3. Then visit our Flickr set, find your photo and share it with your friends! Encourage them to leave a comment on your Flickr photo.

4. The person whose photo gets the most Flickr comments scores those awesome Skullcandy headphones. If you have the most loved image, you have to be at the Adobe Digital Marketing Summit 2012 to claim your headphones. Come to the Social Connection area in the Community Pavilion Thursday at 2pm to see all the different Adobe & You photos, and claim it!

See you there, tweeps!

Summit 2012 is here!

Today, the Adobe Digital Marketing Summit kicked off in full force in Salt Lake City Utah with more than 4,000 digital marketers joining us from the world’s top advertisers, publishers, agencies, systems integrators and technology companies. Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing business announced some exciting new innovations on stage that broaden the capabilities of the Adobe Digital Marketing Suite and help our customers better measure, manage and optimize their digital marketing investments.

Some of today’s news included:

Adobe Social – A single platform combining social publishing and engagement with monitoring, social ad buying and analytics, helping attribute social activity to business results.

Predictive Marketing – New capabilities within the Digital Marketing Suite that reduce the complexity of uncovering hidden behavioral patterns in big data, identifying the most impactful insights quickly and leverage historical data to predict future results.

Multi-Channel Campaign ExecutionTechnology acquired from Efficient Frontier is now available as part of the Digital Marketing Suite, providing a unified view of social, search and display campaigns to uncover which channels and campaigns have the largest impact on conversion and revenue.

Personalization – A significant update to Adobe CQ 5.5, the company’s Web Experience Management (WEM) solution that helps marketers deliver more consistent and contextually relevant experiences across the web, mobile devices and social media. We also announced a partnership with hybris, a leader in multi-channel commerce software, to deliver comprehensive commerce capabilities to marketers.

Please visit our online press room for more details and to access the Digital Marketing Suite press releases issued.

Brad Rencher answers your burning questions over Twitter

As Summit comes speeding toward us, we’re excited to be hosting Brad Rencher, Adobe SVP and GM of Digital Marketing for our final 2012 Twitterview Q&A session. Brad is a key visionary in the evolution of our end-to-end digital marketing platform, the Adobe Digital Marketing Suite. Brad will also be taking the main stage at Summit, so we’re extra eager to offer you the opportunity to connect with one of our featured speakers!

Brad has a lot to talk about, so come prepared with your best questions! He’s passionate about driving business impact by making digital marketing an integral part of successful business strategies. He believes that the power of big data, as well as changing consumer behaviors in response to new media and technologies can make a direct impact on businesses that are engaged in digital. You’ll often hear him say that your digital strategy is your business strategy. It’s that kind of vision that makes us excited to have Brad leading the way in digital marketing at Adobe.


Twitter – Follow Brad Rencher and Adobe Summit. Use the hashtag #AdobeSummitQA to ask your questions and follow the conversation.


Wednesday, March 14, 2012 at 3:30pm PT (that’s 4:30pm SLC time)


Search for #AdobeSummitQA to take part in the interview.

If you’re not registered for Summit yet, it’s not too late (phew!). Use code “FNL200” at registration for $200 off your conference pass.

Next Twitterview installment with David Karnstedt, Adobe VP & GM of Advertising, former CEO of Efficient Frontier

Only two weeks to go before the Adobe Digital Marketing Summit kicks off in Salt Lake City! We’re stoked and to help get you ready we’re hosting our third Twitterview this Thursday (details below). Our special guest will be former Efficient Frontier President and CEO David Karnstedt, who’s now heading up Adobe’s online advertising initiatives as the VP and general manager of Advertising Solutions within our Digital Marketing Business.

Adobe’s acquisition of Efficient Frontier was completed in January and both sides have come together to help marketers better plan, execute, measure and optimize online campaigns across search, social and display to maximize their return on ad spend. More will be discussed at Summit around integration plans and the product road map, but don’t miss David’s Twitterview to hear about what Efficient Frontier brings to Adobe and gain some industry insights.

Twitter – Follow Efficient Frontier and use the hashtag #AdobeSummitQA to ask your questions and follow the conversation.

Thursday, March 8, 2012 at 3:30 p.m. PT

Any Twitter client will work, or simply go to and run a search for #AdobeSummitQA to take part in the interview.

If you’re not registered for Summit yet, it’s not too late (click here). Hope to see you in Utah!

Learn about deploying dynamic content at Summit

Wondering how to drive conversion with dynamic content? Well, you’re in luck – we’ve expanded coverage on Adobe Scene7 at this year’s Summit! With breakout sessions across four tracks (Mobile, Personalized Engagement, Web Experience Management, and Tech Track), digital marketers and site merchandisers alike will gain comprehensive insight on using Scene7 as an integrated part of the Adobe Digital Marketing Suite. Each session will provide best practices on optimizing and delivering dynamic experiences across all touchpoints, including mobile and social. You’ll learn how Adobe enables you to:

• Streamline workflows in creating relevant online experiences for every individual

• Improve ROI for rich experiences delivered to every channel

• Strategically engage the right consumers with the most relevant content

And with 70+ unique sessions on the latest digital marketing trends, you’ll leave with proven marketing strategies that impact success.

Contributed by: Natalie Lacuesta Byrum, product marketing manager for Adobe Scene7

Develop, Innovate, Integrate: Tech Track at Summit

Hey Summit goers!

We’ve more than doubled the capacity of our developer Tech Track this year at the Digital Marketing Summit! We have more labs than ever, more sessions than ever, more Dev Gurus and developer evangelists than ever to help you get top value out of Summit. Our Tech Track sessions will cover topics ranging from ongoing innovations in social media, extension points of CQ, measurement best practices, and implementation of new products such as TagManager.

With each Lab or Breakout Session you attend, you will gain:

  • Hands-on experience working with Adobe’s products, tools, and technologies.
  • Code samples and deployment-ready code assets.
  • Best practices for implementation and innovation.
  • Interaction with your developer peers.

The Tech Track promises to deliver actionable value and assets that you can take back to your office to deploy rapidly. We look forward to seeing you in Salt Lake!

Contributed by: Brent Watson, senior product manager, Adobe Digital Marketing Suite

Mobile Marketing Sessions

At this year’s Digital Marketing Summit, we have expanded the mobile track to include 6 sessions.  To complement Adobe mobile experts from consulting and product management, we have invited customer speakers from Best Buy, American Eagle Outfitters, Vail Resorts, and Experian.  In addition, we will have Julie Ask, VP and Principal Analyst from Forrester Research, as a special guest to provide her insights on mobile marketing.

What you will learn

  • Latest trends in mobile marketing, mobile advertising, and mobile analytics.
  • Best practices for the measurement, optimization, and monetization of mobile channels.
  • Techniques for analyzing mobile in context with both digital and offline channels.

Please register for these sessions now to ensure a front row seat at Summit!  See the full list of sessions here.

Contributed by: Ray Pun, Senior Product Marketing Manager, Adobe Mobile Solutions

Learn More about Targeted Discovery at Summit

What is Targeted Discovery? It sounds a bit like an oxymoron, but it’s not.  From a site search perspective, targeting enables the digital marketer to more efficiently drive conversions, content consumption, registrations etc.  Discovery is a technique that draws the online visitor in by making intelligent suggestions and presenting relevant options to the user that he/she may not have even known about or considered.  Discovery does not happen by accident but when done right, it can make the visitor feel like they have just experienced a very personal, engaging interaction.   Coupled together, Targeted Discovery can be a true differentiator.

Want to learn more about this powerful approach?  Please plan to attend the breakout session on Targeted Discovery (#504) which is part of the Personalized Engagement track at Summit.  We will also discuss personalization and site navigation best practices.  You’ll have an opportunity to hear from and engage with Seth Moore, Director of Business Architecture and Strategy at provides a shining example of optimizing site search and deploying Targeted Discovery.  Please join us to learn more.

Contributed by: Francesca Lohman, Senior Product Marketing Manager for Adobe Search&Promote


Make sure to pre-register for sessions

We hope you are planning to join us in SLC this March! Once you have registered for Summit, you can reserve a seat in specific sessions with our scheduler and make certain you don’t miss anything. Sessions and labs do fill up early so create your personal Summit schedule as soon as possible to guarantee your spot in a session or a lab. If a session or a lab is already full, you can sign up for the session waiting list by adding the session to your schedule. We’ll admit list folks as space becomes available. In certain cases we may repeat a very popular or full session if the demand requires it and we have the space available. Follow this blog and our  Summit site to keep apprised of duplicate sessions that are added.

Check out on online scheduler here.

We are looking forward to seeing you at Summit 2012!