Author Archive: julferna

Guest Post: Adobe Ski Day for Non-skiers

Julio Guest post by Julio Fernandez

One of the benefits of my job is that I get to travel, speak and learn at conferences all over the world. But I also look for memorable experiences to go along with each trip.

Last year I attended Adobe Summit for the first time. Adobe had several networking opportunities, parties and a great concert by Foster the People. But what I loved most about the conference is that I did not have to figure out how to make the trip even more memorable. They even arranged to take us on a ski day at Canyons Resort, named a top ten North America ski resort in the annual SKI Magazine reader survey. I had never been skiing and my wife was concerned I would break something if I tried. I’m glad I took the plunge and attended the ski party Thursday and the entire ski day Friday because it made for an unforgettable time.

If this is your first Adobe Summit, I encourage you to participate in all of the networking events. The Black Keys will be the entertainment at the Adobe Summit Bash Wednesday (Salt Palace Convention Center, 7:00 – 11:00 pm). Just a few weeks ago they won Best Rock Album, and their song “Lonely Boy” won Best Rock Performance and Best Rock Song. Bring your camera and stand in the front row if you want, or enjoy the different activities around the concert area with new friends.

But besides the concert, you have to experience ski day. Don’t worry if you have never skied before. Those that know how to ski bring their personal equipment, will get there early to do their own thing and are probably not reading this post. Let them have their fun but don’t let their Olympic looking equipment and outfits discourage you from taking advantage of this day and resort.

In order to get ready for the ski day, you need to rent ski or snowboard equipment. On Thursday evening, after the Adobe sneaks, there will be a Summit Ski Party (Marriott Downtown 6:30 – 8:30 pm) where you can take care of finding the right size ski boots and handle the rental paperwork. Again, there will be lots of food, drinks and opportunities to meet new people. After the ski party, take your new friends to the Depot After Dark karaoke party (The Depot 9:00 pm – midnight). You can add your name to the list if you want to sing or just sit back and enjoy those that want to embrace their rock idols.

Once you make it back to the hotel, don’t forget to set up your alarm for Ski Day at the Canyons. (7:00 am – 5:00 pm, grab and go breakfast at the conference hotels from 6:30 – 9:00 am).

Friday morning Adobe will have buses at the main hotels to take you to your ski day experience. After 25 minutes, you will make it to Park City and 4,000 acres of skiing at Canyons Resort.

Once off the bus, staff members from the ski rental company will help you get your equipment and you can either pay for a beginner’s lesson, walk around the resort village, visit the different shops and restaurants or take one of the lifts to enjoy the amazing views. You will be able to see other Summit attendees since most of us will be wearing the beanies Adobe will distribute.

Last year I had no clue what I was doing but found other conference attendees also taking the beginner’s class. We had a great time following the instructor, falling down in the beginner’s area and taking videos of each other. After a couple of hours we took a break for lunch at one of the restaurants in the resort village.

After lunch we went back to the beginner’s area and practiced for a few more hours. This year the band The Paragraphs will be playing from 1:00 – 5:00 pm. Our ski day ended with a few drinks at the “Umbrella Bar” in the resort village and then we got back on the buses Adobe had to take us back to our hotels. The umbrella bar would be a good place to meet your friends after the ski day and listen to the band.

The way I saw it was that if thousands of people from all over the world want to visit this beautiful ski resort and Adobe is working hard to arrange transportations and put together an event there, the least I could do was participate.

I hope this post will encourage you to talk with your new friends about the ski day. Send me a message via Twitter @SocialJulio if you have any questions and if you want to get together in the beginner’s area. A few of us are getting together for a Ski Day and Lunch Tweetup. RSVP here to join the fun!

Julio Fernandez is the Vice President of search marketing and analytics for As a consultant for Adobe, Mr. Fernandez attends different Adobe events and is a big fan of ski day.