Author Archive: Matt Rozen

The Bar is Set High with Summit 2014 Speakers

Reinvention_2

Every conference website says, ‘This is the year you won’t want to miss!’ Perhaps true for them…but with the speakers at this year’s Summit… Is “prepare to be enraptured” too much hyperbole?

Our stellar lineup of guest speakers includes business leaders on the edge of what’s hot now, an athlete who’s star is high in the sky, and artists and actors who all truly represent and inspire this year’s core theme: reinvention.

Kicking things off in the opening general session The Revolution of Marketing on Tuesday, March 25 will be Adobe CEO Shantanu Narayen and GM & SVP Brad Rencher. They will be on stage with Yancey Strickler of Kickstarter, Julie Bornstein of Sephora and Brad Brown of REI.

Action-packed day two of Summit starts with The Reinvention of Marketers. Led by Adobe VP of Strategy and Digital Marketing John Mellor, this session is all about how marketers can reinvent themselves for the digital age. It’s sure to motivate when Seattle Seahawks’ Richard Sherman and iconic actor, director and Sundance founder Robert Redford take the stage.

Sessions close with the always-anticipated Summit Sneak Peek – where you’ll get early looks at pre-release Adobe tech innovations, and a few chuckles thrown in from host Eric Stonestreet of the hit TV show Modern Family. And wrapping up day two day is our Summit Bash. Rock the day away with a lineup of bands.

Here are the specific dates and times of the general sessions so you don’t miss out:

Tuesday, March 25

Wednesday, March 26

Note: All times in Mountain Time.

Summit 2014: Yes, It’s (Almost) That Time Again

Adobe Summit - The Digital Marketing ConferenceYes it’s still 2013 but we couldn’t wait to kickoff the Summit 2014 talk – so welcome to our first “official” blog post! Planning is in full force for next year’s March event and this is the place to stay up to date digitally with all things Summit.

Between now and Summit day one, March 23, besides sharing all the latest news and developments, we thought we’d shake things up a bit and bring you something new:

Summit comes together through an amazing events team that spends months producing the “experience” for attendees. So this year we are going to open up the kimono and show the work we’re doing to get a week-long event for thousands of people up and running. Plus we’ll offer up sneak peeks into some of the fun stuff. For all of you event marketers and planners, there may be a few ideas you can steal. Stay tuned!

“Insider” Michele Kiss on her Summit 2012 Experience

 

Our Summit Insider Michele Kiss penned (typed) her “Learnings from Adobe Summit 2012″ on her blog. Here’s the beginning…

This year, I was fortunate enough to not only get to attend Adobe Summit, but to get an “inside peak” as one of the Summit Insiders. Summit is always a good show (truly, “show” is a very accurate description) and this year was no exception. After heading home and reflecting, I wanted to share some of what I took away from the great breakouts, keynotes and panels.

Evolution

Similarly to what we saw at eMetrics, there was a lot of focus on the evolution of digital, technology, marketing, analytics, social media and more. After all, there were 4,000 people in attendance, and titles in the room that didn’t exist five years ago. However, companies aren’t always evolving quickly enough – often we have departments and disciplines from fifty years ago that aren’t even relevant today.

While marketers and analysts are trying to keep up, data keeps getting bigger, but the details are getting smaller. Marketers are being judged by consumers 24-7 on how they are doing. (And when something goes wrong, it goes wrong fast and publicly.) The data we have has such great potential, but at the same time, great risk.

We all have a “digital self” and are sharing more and more on social networks. However, privacy is an ever-present concern, and striking the perfect balance between personalisation and respect for privacy is not easy. As Nancy Koons said: “Technology is most powerful when it does not intrude.” (Of course, easier said than done.) There’s a new generation out there demanding truly personalised experiences, for who their digital self is inextricably tied to their “real” self, but it continues to be a challenge for companiesand users to find the right balance between “helpful sharing” and “harmful sharing.”

Read the rest here: http://www.michelekiss.com/2012/03/27/learnings-from-adobe-summit-2012/ 

 

 

Adobe Digital Marketing Summit 2012 – On Film

We’ve been running around the Adobe Summit 2012 show floor, interviewing folks on camera about their experiences. Our Summit Insiders, Michele Kiss and Ben Gaines, interview everyone from Salt Palace Convention Center staff to executives, some entertaining tidbits and some enlightening things too.

If you are with us at the Salt Palace, you may have seen them on one of the 27 TV’s around the venue. For everyone else couldn’t join us in person, watch them below!

Adobe Summit 2012 Day One Keynote Reactions

Flavors of Summit 2012

What are You Learning at Adobe Digital Marketing Summit 2012?

CMO Panel at Adobe Summit 2012

CMOs Talking Digital at Summit 2012

Watch below as Ann Lewnes, SVP of Global Marketing at Adobe, Scott Olrich, CMO of Responsys and David Cooperstein, VP of the CMO Practice at Forrester provide their expert views to the crowd of press and analysts about the present and future of digital marketing.

Read, Watch and Listen to the Summit 2012 Insiders

This year at the Adobe Digital Marketing Summit we’re doing something a little different to provide you with a unique perspective from the conference. We’ve asked a few of our customers and agency partners to be “Digital Correspondents” from Summit, giving them an inside look into sessions traditionally open only to press and analysts (hence Summit Insiders). They’ll also be our video correspondents, interviewing other Summit attendees about their Summit experiences, the keynote speakers, breakout sessions, and more. If you’re here, perhaps you’ll be one of the Summit-goers who will appear on camera with them … look for the camera crews!

With our first-ever Summit Insiders onboard, be sure to follow them as they tweet and blog their way through the show. Where? How? Here:


Benjamin Gaines, Omniture alumnus & former Manager of Research & Analytics at ESPN*
Ben is an Adobe alumnus by way of Omniture, where he was a product manager over SiteCatalyst in the analytics group. Prior to product management, Ben worked as a technical support engineer and later helped to build a still-thriving digital community of Omniture (and later Adobe) customers. When Ben is not talking about analytics, he’s talking about sports. Follow Ben on Twitter and read his blog.


Michele Kiss, Director of Analytics, Red Door Interactive*
Michele is a self-confessed analytics geek. When she is not analyzing, testing and optimizing websites for work and play, she is reading, writing and thinking about analytics and engaging with the web analytics community via Twitter. Follow her!

 

 

 


Ray Velez, Chief Technology Officer, Razorfish
Ray, a 12-year company veteran at Razorfish, guides the agency’s strategy for the use of technology with its clients. His background includes senior technology leadership in web applications, enterprise architectures, data warehousing/big data, cloud computing and emerging technologies. Follow Razorfish on Twitter.

 

 

*Michele and Ben were both given free passes to Summit 2012

Watch Adobe Summit 2012 Day One Keynote Live – Wed 3/21 at 9am MT

Can’t be in Salt Lake City this week to join Adobe Digital Marketing Summit 2012 in person? You can still experience some of the excitement through the live stream of our Day One Keynote. Join Adobe executives Brad Rencher, Shantanu Narayen, and Kevin Lynch, plus special guests as they discuss ways to create a more personalized digital experience.

The Power of the Digital Self
Through the vast amount of 1’s and 0’s emerges the digital self: the phenomenon driving the next era of digital marketing. Join Adobe SVP Brad Rencher and special guests as we take a look at the digital self, and the solutions Adobe has developed to bring to life the personalized digital experience.

Register now to watch live, Wednesday, March 21, 9:00 a.m.MT (11:00a.m. ET)

(Check out a few images of the rehearsals of the Day One Keynote…)

Adobe Summit 2012 in Pictures!

Joining us at Adobe Digital Marketing Summit 2012, and got a camera?
Become a member of our Flickr group and share your photos. These will also be on the 27 TV’s around the Salt Palace Convention Center, so everyone can see what you see.

Wish you were at Adobe Summit and want to see the latest pics?
You can also check them out on Flickr, or just watch the slideshow below.

SVP Brad Rencher Answers Questions about Digital Marketing and Adobe Summit 2012

Check out the Storify piece on our recent Twitterview with SVP and GM Brad Rencher:


Meet Your Community at Summit 2012

Are you active in a web analytics user group or online community? Have you wanted to get connected to more members of the digital marketing community, but aren’t sure where to start? Are there things Adobe could be doing to help support the community?

If your answer to any of these questions is “YES” then you’re in luck. We’re looking to build out a stronger community infrastructure in 2012 and what better time and place to kick it off than at Adobe Summit.

We’ll be holding two open meetings at Summit to get your input and help you connect. If you’d like to attend one, please respond here or stop by the “Social Connection” booth at Summit, in the Community Pavilion on Wednesday or Thursday from 1-1:30pm. You can also visit us anytime during Community Pavilion hours to chat. You’ll be able to meet fellow community members, give Adobe your feedback, and maybe even pick up a nice thank-you gift as well!

See you in Salt Lake City!