Adobe Summit

Our Summit Insider Michele Kiss penned (typed) her “Learnings from Adobe Summit 2012″ on her blog. Here’s the beginning…

This year, I was fortunate enough to not only get to attend Adobe Summit, but to get an “inside peak” as one of the Summit Insiders. Summit is always a good show (truly, “show” is a very accurate description) and this year was no exception. After heading home and reflecting, I wanted to share some of what I took away from the great breakouts, keynotes and panels.

Evolution

Similarly to what we saw at eMetrics, there was a lot of focus on the evolution of digital, technology, marketing, analytics, social media and more. After all, there were 4,000 people in attendance, and titles in the room that didn’t exist five years ago. However, companies aren’t always evolving quickly enough – often we have departments and disciplines from fifty years ago that aren’t even relevant today.

While marketers and analysts are trying to keep up, data keeps getting bigger, but the details are getting smaller. Marketers are being judged by consumers 24-7 on how they are doing. (And when something goes wrong, it goes wrong fast and publicly.) The data we have has such great potential, but at the same time, great risk.

We all have a “digital self” and are sharing more and more on social networks. However, privacy is an ever-present concern, and striking the perfect balance between personalisation and respect for privacy is not easy. As Nancy Koons said: “Technology is most powerful when it does not intrude.” (Of course, easier said than done.) There’s a new generation out there demanding truly personalised experiences, for who their digital self is inextricably tied to their “real” self, but it continues to be a challenge for companiesand users to find the right balance between “helpful sharing” and “harmful sharing.”

Read the rest here: http://www.michelekiss.com/2012/03/27/learnings-from-adobe-summit-2012/ 

We’ve been running around the Adobe Summit 2012 show floor, interviewing folks on camera about their experiences. Our Summit Insiders, Michele Kiss and Ben Gaines, interview everyone from Salt Palace Convention Center staff to executives, some entertaining tidbits and some enlightening things too.

If you are with us at the Salt Palace, you may have seen them on one of the 27 TV’s around the venue. For everyone else couldn’t join us in person, watch them below!

Adobe Summit 2012 Day One Keynote Reactions

Flavors of Summit 2012

What are You Learning at Adobe Digital Marketing Summit 2012?

CMO Panel at Adobe Summit 2012

Watch below as Ann Lewnes, SVP of Global Marketing at Adobe, Scott Olrich, CMO of Responsys and David Cooperstein, VP of the CMO Practice at Forrester provide their expert views to the crowd of press and analysts about the present and future of digital marketing.

This year at the Adobe Digital Marketing Summit we’re doing something a little different to provide you with a unique perspective from the conference. We’ve asked a few of our customers and agency partners to be “Digital Correspondents” from Summit, giving them an inside look into sessions traditionally open only to press and analysts (hence Summit Insiders). They’ll also be our video correspondents, interviewing other Summit attendees about their Summit experiences, the keynote speakers, breakout sessions, and more. If you’re here, perhaps you’ll be one of the Summit-goers who will appear on camera with them … look for the camera crews!

With our first-ever Summit Insiders onboard, be sure to follow them as they tweet and blog their way through the show. Where? How? Here:

Benjamin Gaines, Omniture alumnus & former Manager of Research & Analytics at ESPN*
Ben is an Adobe alumnus by way of Omniture, where he was a product manager over SiteCatalyst in the analytics group. Prior to product management, Ben worked as a technical support engineer and later helped to build a still-thriving digital community of Omniture (and later Adobe) customers. When Ben is not talking about analytics, he’s talking about sports. Follow Ben on Twitter and read his blog.

Michele Kiss, Director of Analytics, Red Door Interactive*
Michele is a self-confessed analytics geek. When she is not analyzing, testing and optimizing websites for work and play, she is reading, writing and thinking about analytics and engaging with the web analytics community via Twitter. Follow her!

Ray Velez, Chief Technology Officer, Razorfish
Ray, a 12-year company veteran at Razorfish, guides the agency’s strategy for the use of technology with its clients. His background includes senior technology leadership in web applications, enterprise architectures, data warehousing/big data, cloud computing and emerging technologies. Follow Razorfish on Twitter.

*Michele and Ben were both given free passes to Summit 2012

Joining us at Adobe Digital Marketing Summit 2012, and got a camera?
Become a member of our Flickr group and share your photos. These will also be on the 27 TV’s around the Salt Palace Convention Center, so everyone can see what you see.

Wish you were at Adobe Summit and want to see the latest pics?
You can also check them out on Flickr, or just watch the slideshow below.

Check out the Storify piece on our recent Twitterview with SVP and GM Brad Rencher:

Are you active in a web analytics user group or online community? Have you wanted to get connected to more members of the digital marketing community, but aren’t sure where to start? Are there things Adobe could be doing to help support the community?

If your answer to any of these questions is “YES” then you’re in luck. We’re looking to build out a stronger community infrastructure in 2012 and what better time and place to kick it off than at Adobe Summit.

We’ll be holding two open meetings at Summit to get your input and help you connect. If you’d like to attend one, please respond here or stop by the “Social Connection” booth at Summit, in the Community Pavilion on Wednesday or Thursday from 1-1:30pm. You can also visit us anytime during Community Pavilion hours to chat. You’ll be able to meet fellow community members, give Adobe your feedback, and maybe even pick up a nice thank-you gift as well!

See you in Salt Lake City!

Adobe Digital Marketing Summit is just around the corner (!) so we thought you might like a short checklist to ensure you’re prepared for your trip Salt Lake City:

• Have you taken a few moments to review the schedule and sign up for sessions? We encourage you to – if you didn’t do this when you registered, you can still schedule them here.
• Salt Lake City can be cold in March, so remember to pack warm clothes, especially if you are skiing on Friday. A good guess is that temperatures will be in the low to mid 50’s, with chances of snow. We encourage you to bring some winter clothes, like hat, scarf, and gloves. Once inside the Salt Palace Conference Center, appropriate dress is business casual.
• Arriving by air? Salt Lake City International Airport (SLC) is a 10-15 minute shuttle or taxi drive from most of the event hotels and The Salt Palace Convention Center (SPCC). Each Summit host hotel offers shuttle service to and from the airport, which can be contacted via service phones found near the baggage areas in Terminals 1 and 2. You can also hail a taxi outside the terminal or call Yellow Cab of Salt Lake at 801-521-2100.
• Some of the hosting hotels are within easy walking distance from SPCC. However, for those that are more than a walk away (Little America, Sheraton, Embassy Suites, and Marriott City Center) there will be Adobe-operated shuttles running every 20 minutes to and from the SPCC. These shuttles will continue running throughout the day and also cover the various evening events.
• Socialize with us! Follow @AdobeSummit — the main account from which we’ll send conference details, news and highlights. Join the Twitter conversation using the hashtag #AdobeSummit whenever you tweet about the event. Also use it in searches to stay on top of the digital marketing community conversations.
• Don’t forget to take pictures and upload them to the community Flickr group. You can also check out our official photos from the show in our Photoshop gallery and the Flickr gallery. Especially during the Wednesday night bash – we’re fostering picture opportunities wherever we can.

Remember to soak up every minute of activity while there – you can always sleep the following week! Summit is jam-packed with educational, networking and ‘just plain fun’ events. Our hope is that you’ll find each of those aspects of the event equally valuable. See you in Utah!

David Karnstedt, Former CEO of Efficient Frontier and now VP of Advertising at Adobe, discusses his new position at Adobe, the future of social media marketing, and Efficient Frontier at the Adobe Digital Marketing Summit.

Check it out!