Author Archive: Matt Rozen

Summit 2012 is Next Week! You Ready?

Adobe Digital Marketing Summit is just around the corner (!) so we thought you might like a short checklist to ensure you’re prepared for your trip Salt Lake City:

  • Have you taken a few moments to review the schedule and sign up for sessions? We encourage you to – if you didn’t do this when you registered, you can still schedule them here.
  • Salt Lake City can be cold in March, so remember to pack warm clothes, especially if you are skiing on Friday. A good guess is that temperatures will be in the low to mid 50’s, with chances of snow. We encourage you to bring some winter clothes, like hat, scarf, and gloves. Once inside the Salt Palace Conference Center, appropriate dress is business casual.
  • Arriving by air? Salt Lake City International Airport (SLC) is a 10-15 minute shuttle or taxi drive from most of the event hotels and The Salt Palace Convention Center (SPCC). Each Summit host hotel offers shuttle service to and from the airport, which can be contacted via service phones found near the baggage areas in Terminals 1 and 2. You can also hail a taxi outside the terminal or call Yellow Cab of Salt Lake at 801-521-2100.
  • Some of the hosting hotels are within easy walking distance from SPCC. However, for those that are more than a walk away (Little America, Sheraton, Embassy Suites, and Marriott City Center) there will be Adobe-operated shuttles running every 20 minutes to and from the SPCC. These shuttles will continue running throughout the day and also cover the various evening events.
  • Socialize with us! Follow @AdobeSummit — the main account from which we’ll send conference details, news and highlights. Join the Twitter conversation using the hashtag #AdobeSummit whenever you tweet about the event. Also use it in searches to stay on top of the digital marketing community conversations.
  • Don’t forget to take pictures and upload them to the community Flickr group. You can also check out our official photos from the show in our Photoshop gallery and the Flickr gallery. Especially during the Wednesday night bash – we’re fostering picture opportunities wherever we can.

Remember to soak up every minute of activity while there – you can always sleep the following week! Summit is jam-packed with educational, networking and ‘just plain fun’ events. Our hope is that you’ll find each of those aspects of the event equally valuable. See you in Utah!

David Karnstedt from Efficient Frontier Talks New Adobe Role and Summit 2012

David Karnstedt, Former CEO of Efficient Frontier and now VP of Advertising at Adobe, discusses his new position at Adobe, the future of social media marketing, and Efficient Frontier at the Adobe Digital Marketing Summit.

Check it out!

Tips for the Adobe Digital Marketing Summit First-Timer

For years, we’ve been fortunate enough to host the world’s most innovative marketing professionals at the Omniture Summit, now the Adobe Digital Marketing Summit. One of the great things about it all is that these top marketers have joined us not once, not twice, but year after year after year.

We want Summit first-timers to have the same awesome experience Summit veterans have enjoyed for over a decade, so we took to the social airwaves and asked you old-timers for some learnings after years of attending Summit. We want to know: what is the best advice to Summit newbies?

Here are some of the top tips gathered for the Summit first-timers on Storify:

Pretty sage advice.

We of course also asked our Summit team here at Adobe for their tips, and here’s what they had to say:

1. Check out the session catalog ahead of time

Always be prepared! Come to Summit knowing what sessions you want to attend. With over 70 to choose from, it’s important to know what’s offered and lay out your schedule in advance to avoid conflicts or missing out on relevant sessions. Whether you’re into ad targeting, app analytics, or digital video, we’re bound to have sessions for your needs and interests. Check out the session catalog to plan your Summit experience.

2. Pre-register for sessions

Hand in hand with tip number one, you need to pre-register for sessions, because they fill up fast! Once you’ve settled on your favorites, use our online scheduler to pre-register and snag a spot in as many sessions as you can. If you have trouble deciding, the scheduler can auto-populate open slots in your schedule with other sessions you might be interested in. You can also use the scheduler to block out time for personal meetings, lunch with colleagues, and other activities (like networking!).

3. Take advantage of training sessions

Want to learn how to use an Adobe Digital Marketing product, or just need a refresher? Strategy sessions and speeches aren’t all Summit has to offer. We’re offering ten pre-Summit training courses to give you hands-on experience with SiteCatalyst, Test&Target, SocialAnalytics, and more. This is a rare chance to hear directly from Adobe experts and get the inside scoop on getting the most from your digital marketing. Don’t miss this opportunity!

4. Spend some time at the BOZ

And while you’re taking advantage of training, why not drop by the Business Optimization Zone (BOZ) located in the Community Pavilion and meet 1:1 with Adobe ClientCare experts to help address your unique business needs? If a breakout session sparked some ideas for you, the BOZ will also be running 15-minute how-to presentations spanning topics relevant to the Adobe Digital Marketing Suite. Swing by to polish those skills!

5. Have fun!

Take advantage of the networking, the parties, the after-parties, and live entertainment. Stop by and say hi at the Social Connection (a newer Summit addition), a great place to unwind, catch up on the social media buzz about Summit. And of course, make sure to stay for the ski day on Friday — you won’t want to miss the world-class Utah powder. Summit is fun, so have fun at Summit! Who knows? You might make some new friends and contacts that will last long after the week is over.

Did we miss anything? Follow us on Twitter and tweet using the hashtag #AdobeSummit to add to the list. See you at Summit!

Adobe VP Aseem Chandra talks Adobe Summit on Twitter

Kevin Cochrane on CQ, WEM, WCM and Summit 2012

Adobe Execs Want to Chat with You about Summit 2012!

On Thursday, February 16, at 10.30am PT we’ll host our first Twitter Q/A (often called a “Twitterview”) with Kevin Cochrane, vice president of product strategy and solution marketing at Adobe. Kevin is responsible for product strategy, product management and product marketing of Adobe CQ and the company’s Web Experience Management (WEM) solution.

Summit“, as its known by the legions of data geeks who make the trip to Salt Lake City each year, has obvious ties to the former Omniture suite of tools that now make-up Adobe Digital Marketing solutions.

This year, the scope of Adobe Summit has broadened, in part to now also include users of Adobe CQ and our WEM solution. These are content strategists, marketing campaign managers, web developers and architects, line of business managers across industries – and, more generally, digital marketers engaging customers/prospects to build brand and drive demand.

Do you fall in this category of marketers? Or wondering what there is at Adobe Summit for you? Maybe you have questions about how CQ and WEM solutions fit in with the rest of the Adobe Digital Marketing Suite? Or maybe you just want a few good reasons to justify to your manager that Summit is a must-attend event this year. If so, join us on Thursday.

Follow Kevin Cochrane and use the hashtag #AdobeSummitQA to ask your questions and follow the conversation.

Thursday, February 16, 2012, at 10.30am PT

Any Twitter client will do, or simply go to and get a search going for #AdobeSummitQA to take part

Kevin’s Twitterview is just the first of the online chats we plan on doing as we head towards our March 20 go date in Salt Lake City. Other folks we expect to confirm include Brad Rencher, senior vice president, and Aseem Chandra, vice president of product marketing for the Digital Marketing business.

Biz Stone Speaking at Adobe Summit 2012

The speaker line-up for Adobe Digital Marketing Summit is adding to its riches. Today we’re announcing that Biz Stone — Twitter co-founder, “Nerd of the Year” as named by GQ and one of the Most Influential People in The World according to TIME magazine — is slated to keynote on March 22 at the Adobe Digital Marketing Summit.

Biz has some interesting viewpoints: championing the democratization of information on the web and ardently supporting a way of doing business “with a higher level of ambition, and a better, more altruistic way to measure success.” Should be a very interesting keynote. Stay tuned for more — we’ll try to get additional details on the blog as Biz pulls his topic together.

Have you registered yet?

Arianna Huffington Announced for Summit Keynote – Who’s next?

As you may have heard, Arianna Huffington is now slated for a keynote at Summit this year. The president and editor-in-chief of the Huffington Post Media Group, a nationally syndicated columnist, and author of thirteen books, Arianna is sure to bring strong opinions and vision to the speaker line-up. We’ll have more on her topic in the coming weeks.

We’re also close to finalizing another keynoter…we’ll let the cat out of the bag very soon. Any ideas who you think would be a great pairing with Arianna? Tweet us to let us know, and don’t forget to use the hashtag #AdobeSummit.

Are you Getting Jazzed for Utah?!

Get a sneak peak of all that the Adobe Digital Marketing Summit 2012 has to offer. This year’s can’t miss — nay, Won’t Miss (!) — conference to learn all about, how to use, why to use and what’s coming to Adobe Digital Marketing solutions. We also expect to show off the product roadmap for the integration of Efficient Frontier with the Adobe Digital Marketing Suite. No better time than now to reserve your spot for Summit, in Salt Lake City, March 20-23, 2012.

(Live in Europe? The Adobe Digital Marketing Summit EMEA 2012 will be held at Battersea Evolution in London, 15-16 May 2012…Stay tuned for more details)

Calling all digital marketers, advertisers and publishers!

Want to learn how to gain a competitive advantage, strengthen customer relationships and extend brand value – and top it off by hitting the slopes? Then you’ll want to book a trip to Salt Lake City, Utah for the Adobe Digital Marketing Summit (formerly Omniture Summit) from March 20-23, 2012!

Attend Summit 2012 to take advantage of up to four days of informative sessions, insightful keynotes from industry leaders, training workshops and numerous networking opportunities exploring the latest trends around social, mobile and web analytics, site conversions, audience and advertising optimization, Web Experience Management (WEM) and implementing multi-channel marketing. More than 70 breakout sessions across eight tracks (Analyst & Reporting, Media Monetization, Mobile, Web Experience Management, Multi-Channel Campaigns, Personalized Engagement, Social, and Tech Track) will focus on real-world customer case studies and how digital marketing data can drive business decisions.

Summit 2012 will also include a customer and partner showcase, opportunities for attendees to connect with Adobe’s Digital Marketing teams, a Summit Bash with a surprise headliner concert and a ski day at the end of the week. Thousands of marketers, advertisers, publishers, agencies and developers across industries will come together to better manage, measure and optimize digital experiences so don’t miss out. Register today and lock-in early bird before Friday, January 13, 2012. Visit the registration, pricing, and accommodations page for more information about special discounts and group passes.

We hope to see you in March!