Author Archive: Neil Morgan

Welcome to Summit!

A few tips on maximising your Summit experience


This week we kick off our largest ever Summit in Europe.  We expect about 2,500 marketers from 38 countries.  Summit has doubled in size every two years and has got so big, that we’ve had to move it to an Olympic venue, the ExCel London Exhibition and Convention Centre. We’ve also increased the number of session tracks and breakout sessions (more than 60) as well as the number of customers presenting, giving you even more opportunities to learn from your peers.

Summit has become the industry’s premier digital marketing conference because we strive to ensure that attendees derive significant value from the show.  If you have registered and are attending this week, here are a few tips to help you make the most of your Summit experience:

Attend the keynotes and general sessions

We have four main stage sessions across the two days of Summit.  These sessions are meant to inform, inspire and entertain.  And they will!  You will hear from top thinkers, business leaders, innovators and marketers who continue to push the boundaries to be more successful.  Some of these presenters include:

Felix Baumgartner, record-breaking daredevil and skydiver who become the first man to free fall from space.  Space!

Stefan Olander, Vice President, Digital Sport at Nike and Ajaz Ahmed, CEO of AKQA will talk about Velocity: The Seven New Laws for a World Gone Digital, the book they have written together

Phil Fearnley, General Manager News & Knowledge, Future Media at the BBC, will talk about how digital coverage of  Olympics was as transformational to the BBC as the invention of colour TV

Award-winning comedian Nina Conti joining us for Summit Sneaks

Join the conversation

We are using the hashtag #AdobeSummit before, during and after the show.  We hope you will participate with us and your peers as we discuss the keynotes, breakouts and, of course, the fun of Summit!

Download the Summit App

This app will give you easy access to the full event schedule, speaker and sponsor listings, social conversations, event information and more. Plus, you can create your own personalised agenda and connect directly with your fellow delegates. The app is available to download for iPhone/iPad and Android (search for ‘Adobe Summit’ on iTunes or Google Play) and there’s a mobile web version for other devices. Direct links follow:


Take the time to plan your agenda

We have lots of valuable information being shared across seven tracks of breakout sessions this year.  Almost every session in the first five tracks includes at least one customer presenter.  The breakout tracks are:

Digital Analytics (making online, social, mobile, video and customer analytics data actionable)
Web Experience Management (creating relevant brand and commerce experiences)
Digital Advertising (focusing resources on the most salient and impactful solutions in order to compete in this aggressive advertising landscape)
Targeting & Optimisation (accurate and effective data-driven targeting and on-going, disciplined optimisation)
Social Marketing (the latest trends, challenges, and how leading social marketers are using social media to improve ROI and extend relationships with their customers)
Marketing Innovations (luminaries and innovators share their expertise, vision and experience on how to take digital marketing to the next level)
Tech Labs (Adobe’s top technologists share innovative approaches to measurement, optimisation and targeting across all your digital marketing activities)


Please plan to attend the cocktail reception on Wednesday 24 April at 17:30, which is directly after the closing of the general session.  This reception will be held in the Community Pavilion and is a great way to unwind and prepare for the Summit Party.

The Summit Party is Wednesday 24 April at 19:30.  This is our way showing you how much we appreciate your support and attendance. This year’s party will feature amazing entertainment from pop sensation Jessie J, great food and drinks, and a few surprises!

Hear from Summit Delegates

We caught up with some of our delegates during Summit to see what they had to say about the conference:

Don’t forget that if you attended, you can leave us feedback via the Summit survey. We value your comments and will use them to make Summit 2013 even better!

Summit Highlights

Check out the highlights video from Summit and see if you can spot yourself!

Adobe Digital Marketing Summit EMEA 2012 – It’s a wrap!

What an action-packed couple of days! Thanks to everyone who helped to make this year’s Adobe Digital Marketing Summit EMEA the biggest and best one yet!

Here’s a quick summary of the conference highlights:

European edition of

We were delighted to launch the European edition of has been the marketing leader’s one-stop web destination for digital marketing insight and news for almost three years.

With the European launch of this publication, we now have an editorial team focused on covering European news, issues, trends, interviews and we hope you will subscribe!

Sign up to

Major announcements

Inspiring keynotes

Arianna Huffington delivered the afternoon keynote on day one and encouraged us all to make sure we find time to disconnect in this increasingly-connected world. Hope you remember not to use your mobile phone as an alarm clock!

Yesterday, for the first time in Europe, Adobe VP Worldwide Retail and eCommerce, Rob Giglio, shared Adobe’s experiences of ‘drinking our own champagne’ on his journey to implement the digital marketing suite to optimise acquisition and conversion on

The Summit Sneaks were a perfect way to wrap up the conference, with Adobe engineers and product managers from around the globe to sharing a glimpse into our development labs and showcasing some of the things we are building for tomorrow.

And not forgetting Nils Müller - he truly does live in the future!

Summit ‘Streetlife’ party

We’re sure there were some sore heads on Wednesday morning following the Summit party the night before! Diversity, Stooshe and the Earthlights Boogie Band certainly did not disappoint!  Check out the photos on the Adobe Digital Marketing Facebook page.

Your community

Stay in touch with the digital marketing community from Summit:

Adobe Digital Marketing Europe LinkedIn group

We got some great ‘Adobe & You Experience’ photos over the past two days. You can view a selection of them on our Facebook page - don’t forget to tag yourself!

Plus make sure you check out the videos on our YouTube channel and hear what some of your fellow delegates have to say about Summit.

We look forward to seeing you at Summit 2013!

Day One at the Adobe Digital Marketing Summit EMEA 2012

Today the Adobe Digital Marketing Summit took over Battersea Park in London.  With nearly 2,000 attendees, Summit 2012 is nearly twice the size of last year!

Adobe SVP and GM of the Digital Marketing business unit, Brad Rencher, opened the conference and introduced the theme of the Digital Self. Digital marketing today is about an endless series of realtime right nows. Do the signals you are reading, the patterns you are mapping and the content you are creating matter and match to the individuals you are trying to reach right now? As we focus on the details that make up the digital self, we are able to connect with consumers in real-time and in personalised ways. We have been talking about the digital self in great depth today and will continue to do so tomorrow, so stay tuned for more throughout the conference.

It’s been  great first day with lots of exciting announcements:

For starters, we released the latest in our series of Adobe Digital Index reports on the digital marketing industry. The Digital Index is designed to provide marketing, e-commerce, and retail executives with critical, data-driven insights. The latest report examines how global website traffic and engagement differ when the visitor is on a tablet, smartphone or PC. The report had several key findings, including the following:

  • Web traffic from tablets has grown 10 times faster than smartphones over the initial two years of availability
  • In the last year, tablet traffic has grown over 300 percent
  • Tablets need to be considered a unique and distinct category in mobile and therefore optimised accordingly
  • The report predicts that tablet devices will generate more web traffic than smartphones by early 2013 and that consumers find browsing websites on tablets nearly as engaging as on PCs.

Read the full Adobe Digital Index report here.

We were also delighted to launched the European edition of has been the marketing leader’s one-stop web destination for digital marketing insight and news for almost three years. This popular marketing resource is now edited specifically for EMEA readers, offering news, thought leadership, and articles that are of particular interest to the global marketing leader.

In addition we made a number of product-related announcements, including:

Arianna Huffington, one of TIME Magazine’s 100 most influential people in the world, delivered the afternoon keynote –  the perfect way to wrap up the day! We were all inspired by her insightful talk and message about making sure we find time to disconnect in our increasingly-connected world.

You can check out some of today’s photos on the Adobe Digital Marketing Facebook page. Don’t forget to tag yourself!

Stay tuned for more Summit news tomorrow!

Congratulations to our VIP sweepstake winner!

Congratulations to Florian Weber, E-Marketing Expert at SBB – Swiss Federal Railways, our VIP sweepstake winner! Here he is collecting his iPad 3:

Your Summit Checklist

Europe’s leading digital conference hits London next week! To help you prepare, here’s a quick check list:

  • Make sure you have your ticket
    You will receive your ticket via email from Bring it with you, on your phone or printed out.
  • Download the companion app
    Search for “Adobe Summit EMEA” in the App Store or Google Play (formerly Android Market), or use the links here. To log in, you will need your registration code (sent to you with your ticket) and the email address used for your registration.
  • Personalise your agenda
    Once logged into the companion app or visitor portal, select the sessions you are most interested in and create your own personalised agenda.
  • Plan your journey
    Summit takes place at Battersea Evolution. To make your journey as easy as possible, use the Chelsea Bridge entrance to Battersea Park. View a map.

    We are running a complimentary shuttle bus service every 15 minutes to and from Evolution, from the following stations:

    • Victoria main line station
    • Clapham main line station
    • Sloane Square underground station

    We recommend arriving at these stations no later than 08.30 to allow enough time to take the bus, register and enjoy a coffee before the opening keynote. Look out for representatives in Adobe t-shirts at each station who will point you in the right direction.

    For a detailed list of operating times, where to find our reps and buses, and all other travel information visit the website.

  • WiFi details
    Network Name: AdobeSummit
    Password: Summit2012
  • Follow @AdobeSummit
    Make sure you follow us for all things Summit, including breaking conference news, highlights and insights. Keep track of the conversation by following #AdobeSummit.

We look forward to seeing you tomorrow at Summit!

Stay Connected at Summit

Below are the social media channels, hashtags and other information that will help you stay connected on all things Summit.

Summit on Twitter

Follow the official Summit account to keep tabs on important conference news, highlights and updates.

To join the Summit conversation on Twitter, make sure you include the correct hashtags in your tweets. A hashtag is denoted with a “#” in front of the keyword. You can enter the hashtag in Twitter Search to view the conversation in real time.

Follow the official Summit hashtag to view the community chatter about the conference. Make sure you use it whenever you tweet about the event to join the conversation and connect with other delegates.

Use this hashtag to notify us about any logistical issues, before and during Summit. We’ll do our best to assist you as soon as possible.

Breakout sessions

Look out for the topic-specific hashtags we’ve identified on the slides in each breakout session. Use these when you’re tweeting about the session and contribute to the wider discussions taking place in the community.

Customer Community Zone

We want to hear from you in person too, so make sure you swing by the Customer Community Zone (located near the entrance of the Community Pavilion) and say hello. We’re keen to learn more about your experiences with Adobe and how we can work together to provide value and support to our digital marketing community. Please stop by to take our quick survey and be entered into a prize draw to win an iPad!

Download the Summit Companion App

Enhance your experience at Summit by downloading the mobile companion app. Get easy access to the full event schedule, speaker and sponsor listings, social conversations, event information and more. Plus, create your own personalised agenda and connect directly with fellow delegates.

Simply search for “Adobe Summit EMEA” on the App Store or Google Play (formerly Android Market) or use the links below:

iOS Download now
Android Download now
BlackBerryOS v4.5 or newer Download now
BlackBerryOS v5.0 or newer, touch-enabled Download now
All other internet-enabled mobile phones Access now

In addition, use the visitor portal to plan your visit to Summit from your desktop. Your selected preferences will automatically be made available to you when you log in to the mobile companion app.

To log in to the companion app and visitor portal, you will need your registration code which will be sent to you prior to Summit and will appear on your badge at the event, as well as the email address used for your registration.

Summit Party: Streetlife – The Digital Generation

Sponsored by MRMThe Summit party takes place on 15 May and is our way of showing delegates how much we appreciate their support and attendance. We have some stellar entertainment lined-up – it’s definitely one not to be missed!

Streetlife - The Digital Generation

Acts include:

Expect high energy and high impact from street dance group and winners of Britain’s Got Talent.

Britain’s hottest new act and a BBC ‘Sounds of 2012′ winner will perform their UK top 5 hit “Love Me”, and blast the party into the digital stratosphere.

Performing a wide range of current and classic party tunes, you are guaranteed to stay glued to the dance floor!

End the night on a high with one of Europe’s leading DJs mixing a range of top dance anthems.