Author Archive: Rachel Luxemburg

Adobe Summit 2013 is in the Books!

It’s been two amazing days of Adobe Summit. Entertainment. Inspiration. Learning. A glimpse into the future. And of course, new friends and business contacts.

Trying to sum up all of Summit into a short blog post or two is hard. We captured some of the flavor of Summit in five short videos, so we’ll leave you with those (until EMEA Summit, of course!).

Adobe Summit: Day 1 – A Look Back

This first day of Adobe Summit was intense – in a good way – and full of great news and sessions.

We started the day off with more than 5,000 attendees from all around the world coming together for Brad Rencher’s kickoff keynote, “The Last Millisecond”. Brad, with the assistance of a bunch of Adobe staff members, shared his thoughts on how to improve the customer experience as well as the company bottom line.

The team took us through the end-to-end marketing workflow showcasing all the new features in the five pillars of the Adobe Marketing Cloud. It was a “megademo” that left the crowd very impressed with all the new capabilities of the Adobe Marketing Cloud.

After that, it was time for breakouts to begin. There were far too many to list them all, but Jack Philbin and Jeff Dyer both got a lot of callouts on Twitter for their engaging sessions.

The afternoon was also full of networking and connection building in the Community Pavillion, as well as lunch and coffee time.

The to wind up the business part of the day, Adam Bain of Twitter, John Battelle of Federated Media, and Bill Briggs of Deliotte Digital shared their insights into the world of ditial media today and into the future.

Next up? The Black Keys and the Summit Bash!

It’s a great time to be a digital marketer. And there’ll be even more great stuff coming on Day 2 of Summit tomorrow.

Hot Marketing Sessions for Thursday

Don’t miss these Marketing Innovations sessions on Thursday! These sessions are filling up fast so be sure to sign up for them soon.

S405 – One platform. 97 million blogs. Why Tumblr matters to your business.
Lee Brown, Global Head of Sales, Tumblr
Tim Hong, Strategic Alliance Sr. Manager, Adobe
Thursday, 11:00am, Room 150ABC

S504 – Then what happened? Why storytelling matters more than ever.
Neil Bedwell, Global Director of Digital Content and Strategy, Coca-Cola
Thursday, 11:00am

S505 – Digital disruption: Coming to an industry/business near you.
David Cooperstein, VP, Practice Leader, Forrester
Thursday, 1:30pm

S507 – Why branded content will be crowned the next king of advertising.
Justin Choi, CEO, PostRelease
Thursday, 1:30pm

S506 – The next normal: How Millennials worldwide are shaping the market.
Christian Kurz, Vice President, Research, Insights and Reporting, Viacom International Media Networks
Thursday, 2:45pm

S508 – Marketing in a real-time world
Charlene Li, Managing Partner, Altimeter Group
Thursday, 2:45pm

Last Minute Schedule Notes

There have been a few room and session title changes since the Summit Pocket Guide went to press. Here’s the latest info:

Session room changes
The following session rooms have changed:

Session Title: S312: Extending analytics: Activating audiences across the enterprise
NEW ROOM: Wednesday at 3:30 p.m. in Room 251B

Session Title: S210: Amplifying conversion between marketing campaigns and commerce
NEW ROOM: Wednesday at 3:30 p.m. in Room 150G

Session Title: S714: B2B targeting and personalization: Web engagement and predictive modeling
NEW ROOM: Wednesday at 3:30 p.m. in Ballroom I

Session Title: 107: Using advanced customer analysis to fuel customer retention
NEW ROOM: Wednesday at 11:30 a.m. in Room 150G

Session Title: 301: Bid evolution: Applying advanced attribution models in rules and portfolios
NEW ROOM: Wednesday at 11:30 a.m. in Room 251E

Session title change
The following session title has changed:

Old Title: S213 – Super-charge your social communities to create brand advocates
New Title: S213 – Sparking the Conversation: DuPont and the Global Collaboratory™

Getting Around Salt Lake City during Summit

Some Summit attendees are already in Salt Lake City taking pre-Summit training classes or attending meetings, and the rest will be arriving tomorrow. The energy here at the Salt Palace is slowly building and we can’t wait for Summit to kick off!

While you’re in town, remember that you won’t need a car to get around. There are Summit shuttle busses for all the official Summit hotels. Full information follows:

Drop off and pick up at the Salt Palace is at 200 South Loading Loop, located by the South foyer of the building.

Buses depart at 20-minute intervals, except between 2 p.m.–5 p.m., when service is at 30-minute intervals.

Red Route #1
7 a.m.–5 p.m. Marriott City Center
5 p.m.–Late evening* Monaco, Marriott City Center, Hilton

Red Route #2
Evening hours only, unless weather is poor
5 p.m.–Late evening* Hyatt Place, Plaza Hotel, and Radisson (combined stop at Radisson) Marriott Downtown

Blue Route
7 a.m.–Late evening* Little America, Sheraton

White Route
7 a.m.–Late evening* Marriott Courtyard Doubletree Suites and Red Lion (combined stop at Doubletree) Hampton Inn

*Service until evening events end, varies by planned events. See daily event schedule.

Staying Connected At Summit: The Summit Companion App

Finding Summit With so much going on during Summit, staying organized and connected is key. We’ve got a great solution to help you stay connected and organized while running around the Salt palace: a mobile app.

The Adobe Summit companion app lets you search, sign up for, and cancel sessions and labs, as well as connect with other attendees via conference social channels.

Plus, the Summit app includes the Finding Summit social game where you can earn badges and prizes for participating in conference activities. Each badge gives you clues for what you need to do to unlock the badge, all you need to do is follow the clues.

To get a head start on Summit, download the app right now! It’s available for both iOS and Android devices:

Download Android app Download iPhone app

Summit Online – If You Can’t Get To Utah

Brad Rencher of Adobe Summit is only a week away, and for those of us making the trip to Utah, the excitement is starting to build! We realize not everyone can join us on the ground at Summit, though. Luckily, you can still enjoy our kickoff keynote on Wednesday, March 6, from 9:00 AM to 11:00 AM (MST) with Brad Rencher, Adobe’s SVP & GM of Digital Marketing, live online.

Brad’s theme this year will be “The Last Millisecond”. In order to create the kinds of individualized digital experiences that drive consumers to act, brands have to understand how to optimize the few moments between an action – a click, a tap, a swipe – and an experience. Brad and a number of special guests will illustrate how Adobe’s solutions are bringing together the four key components of the last millisecond for brands and consumers.

No matter where you are, you’re welcome to join the free live stream of this event. A signup link is here.

Something Old, Something New – The 2013 Summit Insiders

Last year we brought Summit Insiders to Adobe Summit and shared Summit from a new perspective. This year, we’re pleased to welcome back one of our Insiders from last year, and in addition, will have an Insider who is not only new to the role, but new to Summit! The Adobe Summit Insiders serve as our digital correspondents, sharing their feedback on keynotes, events, sessions, and even getting an inside look at special events that most attendees don’t get to go to — like press briefings and Q&A sessions.

We’re excited to share two different perspectives on Summit from two talented professionals in the Digital Marketing world. Look for them at Summit and who knows, you just might end up on camera with one of them!

Michele Kiss

Michele Kiss

Michele Kiss is a recognized digital analytics leader, with experience in web, mobile, marketing and social analytics. Her expertise ranges across a variety of verticals, including e-commerce, telecommunications and technology, automotive, restaurant, travel and home building. Michele is currently a Partner at Web Analytics Demystified. You can read her thoughts at or follow her on Twitter at @michelejkiss.
Tim Wilson

Tim Wilson

Tim is a marketer-friendly data geek. He is the VP of Analytics and Measurement at Clearhead, a digital optimization agency. He has worked with many dimensions of marketing and customer data for over a decade. He’s an organizer of Web Analytics Wednesdays and blogs about measurement and analytics at Gilligan on Data. You’ll find him on Twitter at @tgwilson.

Be sure to follow both of them as they blog, tweet, and share their Summit experiences.

What do Likes, Followers and Pins Really Mean?

Social marketers know Twitter, Facebook, Pinterest, Google+, Tumblr and all the rest. But besides how to use the tools, what else do social media managers need to know? Luckily, there’s Adobe Summit to help them make sense of it all.

It’s not to late to join us!

The Multi-Screen Web & Your Website

It’s hard enough to create an engaging, targeted, and successful website for your business. Today, you have to do it not just for the web, but for an ever-increasing number of tablets and smartphones, too.

Responsive design is a powerful methodology used to design websites that look good on a variety of screen sizes and resolutions. Thanks to VP of Design at Siteworx, Giovanni Calabro, and VP of eCommerce and Interactive Marketing at Time Warner Cable, Rob Roy, you’ll be able to learn more about it at Summit, where they will be sharing their expertise and experiences in designing and implementing enterprise websites using responsive design and Adobe CQ5.

This Wednesday morning session at 11:30am is a “Must Do” for anyone looking to master the challenge of the multi-device world we’re living in.