Posts in Category "Digital Marketer"

Are you part of the 82% without formal training?


Given how quickly marketing is changing, the stat above, when we shared our Digital Distress study, didn’t faze us marketers. I’ll even go on record to say “yes, I’m a part of the 82%.” It’s not something we should either feel bad about or be proud of – it’s simply the state of the industry. However, the lack of formal training doesn’t need to be an accepted norm, especially as digital marketing matures. Or perhaps the better way to put it is that there is method to the digital marketing madness. It’s not all trial and error. We can learn how to do it better.

There are a number of sessions, not to mention hands-on labs, in our Summit agenda, for every digital marketer. Here are a few highlights:

Marketing Analytics

Cross-channel Campaign Management

Web Experience Management

 Digital Advertising

Targeting & Optimization

Social Marketing

And don’t forget, we have deep-dive training for Adobe Marketing Cloud solutions. Check out our preconference training sessions.

Hot Marketing Sessions for Thursday

Don’t miss these Marketing Innovations sessions on Thursday! These sessions are filling up fast so be sure to sign up for them soon.

S405 – One platform. 97 million blogs. Why Tumblr matters to your business.
Lee Brown, Global Head of Sales, Tumblr
Tim Hong, Strategic Alliance Sr. Manager, Adobe
Thursday, 11:00am, Room 150ABC

S504 – Then what happened? Why storytelling matters more than ever.
Neil Bedwell, Global Director of Digital Content and Strategy, Coca-Cola
Thursday, 11:00am

S505 – Digital disruption: Coming to an industry/business near you.
David Cooperstein, VP, Practice Leader, Forrester
Thursday, 1:30pm

S507 – Why branded content will be crowned the next king of advertising.
Justin Choi, CEO, PostRelease
Thursday, 1:30pm

S506 – The next normal: How Millennials worldwide are shaping the market.
Christian Kurz, Vice President, Research, Insights and Reporting, Viacom International Media Networks
Thursday, 2:45pm

S508 – Marketing in a real-time world
Charlene Li, Managing Partner, Altimeter Group
Thursday, 2:45pm

What do Likes, Followers and Pins Really Mean?

Social marketers know Twitter, Facebook, Pinterest, Google+, Tumblr and all the rest. But besides how to use the tools, what else do social media managers need to know? Luckily, there’s Adobe Summit to help them make sense of it all.

It’s not to late to join us!

Watch Adobe Summit 2012 Day One Keynote Live – Wed 3/21 at 9am MT

Can’t be in Salt Lake City this week to join Adobe Digital Marketing Summit 2012 in person? You can still experience some of the excitement through the live stream of our Day One Keynote. Join Adobe executives Brad Rencher, Shantanu Narayen, and Kevin Lynch, plus special guests as they discuss ways to create a more personalized digital experience.

The Power of the Digital Self
Through the vast amount of 1’s and 0’s emerges the digital self: the phenomenon driving the next era of digital marketing. Join Adobe SVP Brad Rencher and special guests as we take a look at the digital self, and the solutions Adobe has developed to bring to life the personalized digital experience.

Register now to watch live, Wednesday, March 21, 9:00 a.m.MT (11:00a.m. ET)

(Check out a few images of the rehearsals of the Day One Keynote…)

Learn about deploying dynamic content at Summit

Wondering how to drive conversion with dynamic content? Well, you’re in luck – we’ve expanded coverage on Adobe Scene7 at this year’s Summit! With breakout sessions across four tracks (Mobile, Personalized Engagement, Web Experience Management, and Tech Track), digital marketers and site merchandisers alike will gain comprehensive insight on using Scene7 as an integrated part of the Adobe Digital Marketing Suite. Each session will provide best practices on optimizing and delivering dynamic experiences across all touchpoints, including mobile and social. You’ll learn how Adobe enables you to:

• Streamline workflows in creating relevant online experiences for every individual

• Improve ROI for rich experiences delivered to every channel

• Strategically engage the right consumers with the most relevant content

And with 70+ unique sessions on the latest digital marketing trends, you’ll leave with proven marketing strategies that impact success.

Contributed by: Natalie Lacuesta Byrum, product marketing manager for Adobe Scene7

Mobile Marketing Sessions

At this year’s Digital Marketing Summit, we have expanded the mobile track to include 6 sessions.  To complement Adobe mobile experts from consulting and product management, we have invited customer speakers from Best Buy, American Eagle Outfitters, Vail Resorts, and Experian.  In addition, we will have Julie Ask, VP and Principal Analyst from Forrester Research, as a special guest to provide her insights on mobile marketing.

What you will learn

  • Latest trends in mobile marketing, mobile advertising, and mobile analytics.
  • Best practices for the measurement, optimization, and monetization of mobile channels.
  • Techniques for analyzing mobile in context with both digital and offline channels.

Please register for these sessions now to ensure a front row seat at Summit!  See the full list of sessions here.

Contributed by: Ray Pun, Senior Product Marketing Manager, Adobe Mobile Solutions

Learn More about Targeted Discovery at Summit

What is Targeted Discovery? It sounds a bit like an oxymoron, but it’s not.  From a site search perspective, targeting enables the digital marketer to more efficiently drive conversions, content consumption, registrations etc.  Discovery is a technique that draws the online visitor in by making intelligent suggestions and presenting relevant options to the user that he/she may not have even known about or considered.  Discovery does not happen by accident but when done right, it can make the visitor feel like they have just experienced a very personal, engaging interaction.   Coupled together, Targeted Discovery can be a true differentiator.

Want to learn more about this powerful approach?  Please plan to attend the breakout session on Targeted Discovery (#504) which is part of the Personalized Engagement track at Summit.  We will also discuss personalization and site navigation best practices.  You’ll have an opportunity to hear from and engage with Seth Moore, Director of Business Architecture and Strategy at provides a shining example of optimizing site search and deploying Targeted Discovery.  Please join us to learn more.

Contributed by: Francesca Lohman, Senior Product Marketing Manager for Adobe Search&Promote