Adobe Digital Marketing Summit

Can’t be in Salt Lake City this week to join Adobe Digital Marketing Summit 2012 in person? You can still experience some of the excitement through the live stream of our Day One Keynote. Join Adobe executives Brad Rencher, Shantanu Narayen, and Kevin Lynch, plus special guests as they discuss ways to create a more personalized digital experience.

The Power of the Digital Self
Through the vast amount of 1’s and 0’s emerges the digital self: the phenomenon driving the next era of digital marketing. Join Adobe SVP Brad Rencher and special guests as we take a look at the digital self, and the solutions Adobe has developed to bring to life the personalized digital experience.

Register now to watch live, Wednesday, March 21, 9:00 a.m.MT (11:00a.m. ET)

(Check out a few images of the rehearsals of the Day One Keynote…)

Wondering how to drive conversion with dynamic content? Well, you’re in luck – we’ve expanded coverage on Adobe Scene7 at this year’s Summit! With breakout sessions across four tracks (Mobile, Personalized Engagement, Web Experience Management, and Tech Track), digital marketers and site merchandisers alike will gain comprehensive insight on using Scene7 as an integrated part of the Adobe Digital Marketing Suite. Each session will provide best practices on optimizing and delivering dynamic experiences across all touchpoints, including mobile and social. You’ll learn how Adobe enables you to:

• Streamline workflows in creating relevant online experiences for every individual

• Improve ROI for rich experiences delivered to every channel

• Strategically engage the right consumers with the most relevant content

And with 70+ unique sessions on the latest digital marketing trends, you’ll leave with proven marketing strategies that impact success.

Contributed by: Natalie Lacuesta Byrum, product marketing manager for Adobe Scene7

At this year’s Digital Marketing Summit, we have expanded the mobile track to include 6 sessions.  To complement Adobe mobile experts from consulting and product management, we have invited customer speakers from Best Buy, American Eagle Outfitters, Vail Resorts, Cars.com and Experian.  In addition, we will have Julie Ask, VP and Principal Analyst from Forrester Research, as a special guest to provide her insights on mobile marketing.

What you will learn

• Latest trends in mobile marketing, mobile advertising, and mobile analytics.

• Best practices for the measurement, optimization, and monetization of mobile channels.

• Techniques for analyzing mobile in context with both digital and offline channels.

Please register for these sessions now to ensure a front row seat at Summit!  See the full list of sessions here.

Contributed by: Ray Pun, Senior Product Marketing Manager, Adobe Mobile Solutions

What is Targeted Discovery? It sounds a bit like an oxymoron, but it’s not.  From a site search perspective, targeting enables the digital marketer to more efficiently drive conversions, content consumption, registrations etc.  Discovery is a technique that draws the online visitor in by making intelligent suggestions and presenting relevant options to the user that he/she may not have even known about or considered.  Discovery does not happen by accident but when done right, it can make the visitor feel like they have just experienced a very personal, engaging interaction.   Coupled together, Targeted Discovery can be a true differentiator.

Want to learn more about this powerful approach?  Please plan to attend the breakout session on Targeted Discovery (#504) which is part of the Personalized Engagement track at Summit.  We will also discuss personalization and site navigation best practices.  You’ll have an opportunity to hear from and engage with Seth Moore, Director of Business Architecture and Strategy at Overstock.com.  Overstock.com provides a shining example of optimizing site search and deploying Targeted Discovery.  Please join us to learn more.

Contributed by: Francesca Lohman, Senior Product Marketing Manager for Adobe Search&Promote