Posts in Category "EMEA Summit"

Could you be our Summit Roving Reporter?

We’re looking to recruit a Roving Reporter for Adobe Summit in London on 24-25 April 2013 – could this be you?!

If you’re up to the task, you will receive a full pass to Europe’s digital marketing conference of the year, including press access (not to mention, the Summit party!).

The Task

  • Live tweet from all keynote presentations and selected breakout sessions
  • Attend our press panels and report back
  • Write wrap-up blogs for day 1 and 2, to be published here on the Adobe Summit blog
  • Capture photos throughout Summit and share on social media

The Requirements

  • You must be social media savvy
  • You have to be passionate and enthusiastic about digital marketing
  • You should have excellent written English (any other European languages are a bonus)
  • You must be available to attend Adobe Summit in London on 24-25 April 2013 (transport & accommodation not included)

How to Enter

Tell us why YOU should be our Summit Roving Reporter. You decide the entry format (the only requirement is that it must be digital) – a blog post, a video, a Pinterest board with examples of your work – the more creative the better! Then tweet us your entry:

@AdobeSummit I should be the #AdobeSummit Roving Reporter because: [LINK TO YOUR ENTRY]

The Judging Panel

Entries will be shortlisted and judged by a prestigious panel:

Roving-Reporter-Judges

The Deadline

You have until Friday 5 April 2013 to submit your entry.

Make sure you read the official rules before entering.

Good luck!

AKQA’s Ajaz Ahmed on Adobe Summit, London

We caught up with Ajaz Ahmed, AKQA’s CEO and founder, on what he’s most looking forward to at Adobe Summit in London this year, and what we can expect from his keynote with Stefan Olander, VP, Digital Sport, Nike Global.  Here’s what he had to say:

Velocity Authors Share Summit Stage

We are delighted to announce that Stefan Olander, VP of Digital Sport at Nike Global and AKQA’s CEO and Founder, Ajaz Ahmed, will be joining us at Adobe Summit in London! They will be sharing the stage to talk about Creativity, Courage, Adaptiveness and Resilience – entrepreneurial values fuelled by Velocity.

Ajaz Ahmed and Stefan Olander

Stefan is one of the industry’s leading digital marketers and  has held a number of key leadership positions with Nike. Blending his passion for the digital world with traditional communications skills, Stefan has led many of Nike’s most innovative and cutting edge initiatives, from launching Nike’s new digital platform in 2000, to overseeing all communications for one of Nike’s most comprehensive football initiatives – The Secret Tournament

Ajaz founded AKQA when he was 21 to create an ideas and inventions company to help organisations embrace the digital revolution. AKQA’s clients today include Nike, Red Bull and Google. AKQA has created some of the world’s most recognised and iconic digital products, services and ideas, and is now the world’s largest digital agency.

Check out the speaker line-up for Adobe Summit in London.

Adobe Summit Goes Stratospheric

It’s not every day that you get to hear first hand from a man who has jumped from the very edge of space and broken the speed of sound (without the help of a fighter jet)!

That man is Austrian daredevil Felix Baumgartner and we are excited to announce that he will be joining us at Summit! Given that he had a huge impact on social networks when he made his Red Bull Stratus record leap in October 2012, we thought he would be a great addition.

When sponsor Red Bull posted a picture of Felix touching down on Facebook, within 40 minutes the image was shared more than 29,000 times and generated nearly 216,000 likes and more than 10,000 comments. During the jump, half the worldwide trending topics on Twitter were about Felix. And on YouTube the jump was a hit with close to 8 million people tuning in to watch the live stream – the biggest live audience to date on that channel.

We can’t wait to hear Felix speak at Summit and hope you’ll be able to join us!

Register for Adobe Summit: Salt Lake City, Utah | London, UK

Breakout Highlights from Summit EMEA 2012

From actionable social media insights to automated personalisation, mobile strategies to digital asset management – we’ve captured the best bits from Summit EMEA 2012′s most popular breakout sessions:

Philips: Own your customers! Creating branded social communities

“Now where did I put that photo?”—La Redoute unclutter digital assets

Hear how Fiat & ABN AMRO turn social media buzz into actionable insights

Automated Personalisation with Barclays Digital

Ancestry.co.uk attract more high-value customers through display audience targeting

Mobile strategy in a silo? Hear from UBS & SBB on how fixing this is as easy as asking Siri

Laithwaites: Top 10 web and mobile testing strategies (and how to use them)

Paid search campaign optimisation: First Choice maths, models and marketing

Cloud Services – See how E.ON are operating at the ‘Speed of Marketing’

Hear from Summit Delegates

We caught up with some of our delegates during Summit to see what they had to say about the conference:

Don’t forget that if you attended, you can leave us feedback via the Summit survey. We value your comments and will use them to make Summit 2013 even better!

Summit Highlights

Check out the highlights video from Summit and see if you can spot yourself!

Adobe Digital Marketing Summit EMEA 2012 – It’s a wrap!

What an action-packed couple of days! Thanks to everyone who helped to make this year’s Adobe Digital Marketing Summit EMEA the biggest and best one yet!

Here’s a quick summary of the conference highlights:

European edition of CMO.com

We were delighted to launch the European edition of CMO.com. CMO.com has been the marketing leader’s one-stop web destination for digital marketing insight and news for almost three years.

With the European launch of this publication, we now have an editorial team focused on covering European news, issues, trends, interviews and we hope you will subscribe!

Sign up to CMO.com

Major announcements

Inspiring keynotes

Arianna Huffington delivered the afternoon keynote on day one and encouraged us all to make sure we find time to disconnect in this increasingly-connected world. Hope you remember not to use your mobile phone as an alarm clock!

Yesterday, for the first time in Europe, Adobe VP Worldwide Retail and eCommerce, Rob Giglio, shared Adobe’s experiences of ‘drinking our own champagne’ on his journey to implement the digital marketing suite to optimise acquisition and conversion on Adobe.com.

The Summit Sneaks were a perfect way to wrap up the conference, with Adobe engineers and product managers from around the globe to sharing a glimpse into our development labs and showcasing some of the things we are building for tomorrow.

And not forgetting Nils Müller - he truly does live in the future!

Summit ‘Streetlife’ party

We’re sure there were some sore heads on Wednesday morning following the Summit party the night before! Diversity, Stooshe and the Earthlights Boogie Band certainly did not disappoint!  Check out the photos on the Adobe Digital Marketing Facebook page.

Your community

Stay in touch with the digital marketing community from Summit:

@AdobeDigMktg
facebook.com/AdobeDigitalMarketing
Adobe Digital Marketing Europe LinkedIn group

We got some great ‘Adobe & You Experience’ photos over the past two days. You can view a selection of them on our Facebook page - don’t forget to tag yourself!

Plus make sure you check out the videos on our YouTube channel and hear what some of your fellow delegates have to say about Summit.

We look forward to seeing you at Summit 2013!

Day One at the Adobe Digital Marketing Summit EMEA 2012

Today the Adobe Digital Marketing Summit took over Battersea Park in London.  With nearly 2,000 attendees, Summit 2012 is nearly twice the size of last year!

Adobe SVP and GM of the Digital Marketing business unit, Brad Rencher, opened the conference and introduced the theme of the Digital Self. Digital marketing today is about an endless series of realtime right nows. Do the signals you are reading, the patterns you are mapping and the content you are creating matter and match to the individuals you are trying to reach right now? As we focus on the details that make up the digital self, we are able to connect with consumers in real-time and in personalised ways. We have been talking about the digital self in great depth today and will continue to do so tomorrow, so stay tuned for more throughout the conference.

It’s been  great first day with lots of exciting announcements:

For starters, we released the latest in our series of Adobe Digital Index reports on the digital marketing industry. The Digital Index is designed to provide marketing, e-commerce, and retail executives with critical, data-driven insights. The latest report examines how global website traffic and engagement differ when the visitor is on a tablet, smartphone or PC. The report had several key findings, including the following:

  • Web traffic from tablets has grown 10 times faster than smartphones over the initial two years of availability
  • In the last year, tablet traffic has grown over 300 percent
  • Tablets need to be considered a unique and distinct category in mobile and therefore optimised accordingly
  • The report predicts that tablet devices will generate more web traffic than smartphones by early 2013 and that consumers find browsing websites on tablets nearly as engaging as on PCs.

Read the full Adobe Digital Index report here.

We were also delighted to launched the European edition of CMO.com. CMO.com has been the marketing leader’s one-stop web destination for digital marketing insight and news for almost three years. This popular marketing resource is now edited specifically for EMEA readers, offering news, thought leadership, and articles that are of particular interest to the global marketing leader.

In addition we made a number of product-related announcements, including:

Arianna Huffington, one of TIME Magazine’s 100 most influential people in the world, delivered the afternoon keynote –  the perfect way to wrap up the day! We were all inspired by her insightful talk and message about making sure we find time to disconnect in our increasingly-connected world.

You can check out some of today’s photos on the Adobe Digital Marketing Facebook page. Don’t forget to tag yourself!

Stay tuned for more Summit news tomorrow!

Congratulations to our VIP sweepstake winner!

Congratulations to Florian Weber, E-Marketing Expert at SBB – Swiss Federal Railways, our VIP sweepstake winner! Here he is collecting his iPad 3: