Adobe Digital Marketing Summit

Wondering how to drive conversion with dynamic content? Well, you’re in luck – we’ve expanded coverage on Adobe Scene7 at this year’s Summit! With breakout sessions across four tracks (Mobile, Personalized Engagement, Web Experience Management, and Tech Track), digital marketers and site merchandisers alike will gain comprehensive insight on using Scene7 as an integrated part of the Adobe Digital Marketing Suite. Each session will provide best practices on optimizing and delivering dynamic experiences across all touchpoints, including mobile and social. You’ll learn how Adobe enables you to:

• Streamline workflows in creating relevant online experiences for every individual

• Improve ROI for rich experiences delivered to every channel

• Strategically engage the right consumers with the most relevant content

And with 70+ unique sessions on the latest digital marketing trends, you’ll leave with proven marketing strategies that impact success.

Contributed by: Natalie Lacuesta Byrum, product marketing manager for Adobe Scene7

At this year’s Digital Marketing Summit, we have expanded the mobile track to include 6 sessions.  To complement Adobe mobile experts from consulting and product management, we have invited customer speakers from Best Buy, American Eagle Outfitters, Vail Resorts, Cars.com and Experian.  In addition, we will have Julie Ask, VP and Principal Analyst from Forrester Research, as a special guest to provide her insights on mobile marketing.

What you will learn

• Latest trends in mobile marketing, mobile advertising, and mobile analytics.

• Best practices for the measurement, optimization, and monetization of mobile channels.

• Techniques for analyzing mobile in context with both digital and offline channels.

Please register for these sessions now to ensure a front row seat at Summit!  See the full list of sessions here.

Contributed by: Ray Pun, Senior Product Marketing Manager, Adobe Mobile Solutions