Posts in Category "Mobile"

Staying Connected At Summit: The Summit Companion App

Finding Summit With so much going on during Summit, staying organized and connected is key. We’ve got a great solution to help you stay connected and organized while running around the Salt palace: a mobile app.

The Adobe Summit companion app lets you search, sign up for, and cancel sessions and labs, as well as connect with other attendees via conference social channels.

Plus, the Summit app includes the Finding Summit social game where you can earn badges and prizes for participating in conference activities. Each badge gives you clues for what you need to do to unlock the badge, all you need to do is follow the clues.

To get a head start on Summit, download the app right now! It’s available for both iOS and Android devices:

Download Android app Download iPhone app

Learn about deploying dynamic content at Summit

Wondering how to drive conversion with dynamic content? Well, you’re in luck – we’ve expanded coverage on Adobe Scene7 at this year’s Summit! With breakout sessions across four tracks (Mobile, Personalized Engagement, Web Experience Management, and Tech Track), digital marketers and site merchandisers alike will gain comprehensive insight on using Scene7 as an integrated part of the Adobe Digital Marketing Suite. Each session will provide best practices on optimizing and delivering dynamic experiences across all touchpoints, including mobile and social. You’ll learn how Adobe enables you to:

• Streamline workflows in creating relevant online experiences for every individual

• Improve ROI for rich experiences delivered to every channel

• Strategically engage the right consumers with the most relevant content

And with 70+ unique sessions on the latest digital marketing trends, you’ll leave with proven marketing strategies that impact success.

Contributed by: Natalie Lacuesta Byrum, product marketing manager for Adobe Scene7

Mobile Marketing Sessions

At this year’s Digital Marketing Summit, we have expanded the mobile track to include 6 sessions.  To complement Adobe mobile experts from consulting and product management, we have invited customer speakers from Best Buy, American Eagle Outfitters, Vail Resorts, Cars.com and Experian.  In addition, we will have Julie Ask, VP and Principal Analyst from Forrester Research, as a special guest to provide her insights on mobile marketing.

What you will learn

  • Latest trends in mobile marketing, mobile advertising, and mobile analytics.
  • Best practices for the measurement, optimization, and monetization of mobile channels.
  • Techniques for analyzing mobile in context with both digital and offline channels.

Please register for these sessions now to ensure a front row seat at Summit!  See the full list of sessions here.

Contributed by: Ray Pun, Senior Product Marketing Manager, Adobe Mobile Solutions