Posts in Category "Summit 2014"

Social Media Session Highlights

Social Marketing Sessions at Summit

Social media strategists and practitioners – hear directly from the social networks themselves on how to best take advantage of social ads. Learn best practices directly from Twitter, Facebook and Foursquare at Summit. Here are a few highlights:

Generating positive revenue results through social advertising and Twitter

Social advertising is poised to be an $11 billion channel by 2016, and social marketers are being asked to quantify the results of their programs. But how is it being defined? Is social advertising really that different from display or other paid media? Should it be? And then how should advertisers view its contribution to success? With rich context and sentiment targeting, along with streamlined network offerings aligned with attribution, optimization strategies, and deeper analytics, how are revenue-positive results gained? Hear directly from Twitter about its unique advantages in advertising that harness the vast social context for real business results.

Mobilizing trends in social advertising: Driving performance with social ads

Social advertising, in the broader context of other marketing investments, will be table-stakes for performance advertisers looking to harness the footprint and contextual relevance that social network and social data can provide. While we know that social advertising works best in concert with other media, we also know that many nuances and contextual insights for optimizing content and performance are unique to the channel.

Location is the new cookie: Utilizing Foursquare for real-time marketing

Just last year, doubters questioned Foursquare’s ability to turn its popularity into a viable business. But forget that. With more than 40 million users worldwide, 55 million venues in their database, and 4.5 billion data-rich check-ins, Foursquare is now sitting on a vast trove of valuable data that everyone, from big tech companies to merchants and advertisers, wants to utilize. Learn how your business can use this data to target and engage the right customers at the right time in real time.

Sessions are filling fast. Check out all the social marketing sessions and sign up for ones of interest now by logging into the Session Catalog.

The Bar is Set High with Summit 2014 Speakers

Reinvention_2

Every conference website says, ‘This is the year you won’t want to miss!’ Perhaps true for them…but with the speakers at this year’s Summit… Is “prepare to be enraptured” too much hyperbole?

Our stellar lineup of guest speakers includes business leaders on the edge of what’s hot now, an athlete who’s star is high in the sky, and artists and actors who all truly represent and inspire this year’s core theme: reinvention.

Kicking things off in the opening general session The Revolution of Marketing on Tuesday, March 25 will be Adobe CEO Shantanu Narayen and GM & SVP Brad Rencher. They will be on stage with Yancey Strickler of Kickstarter, Julie Bornstein of Sephora and Brad Brown of REI.

Action-packed day two of Summit starts with The Reinvention of Marketers. Led by Adobe VP of Strategy and Digital Marketing John Mellor, this session is all about how marketers can reinvent themselves for the digital age. It’s sure to motivate when Seattle Seahawks’ Richard Sherman and iconic actor, director and Sundance founder Robert Redford take the stage.

Sessions close with the always-anticipated Summit Sneak Peek – where you’ll get early looks at pre-release Adobe tech innovations, and a few chuckles thrown in from host Eric Stonestreet of the hit TV show Modern Family. And wrapping up day two day is our Summit Bash. Rock the day away with a lineup of bands.

Here are the specific dates and times of the general sessions so you don’t miss out:

Tuesday, March 25

Wednesday, March 26

Note: All times in Mountain Time.

Speakers and Sessions You Don’t Want to Miss

#AdobeSummit 2014

Regardless of which type of marketer you are – search, social or analyst – there are a slew of sessions for you at Summit this year. Below are a few not-to-miss speakers and sessions:

Digital Advertising
How search is influencing online advertising Steve Gibson of The Garage Team Mazda and other panelists
Personalization & Optimization
Transform your digital strategy with always-on optimization Sai Koppaka of Sears Holdings Corporate
Web Experience Management
Managing your business in the cloud: Top 5 considerations Patrick Virnich of Covidien and other panelists
Best practices for migrating from a legacy content management system Peter Francis of T-Mobile
Cross-channel Campaign Management
Paid, earned and owned is dead: How to make marketing work in the age of the customer Nate Elliott of Forrester
Scoring the marketing touchdown at the NFL Aidan Lyons of NFL
High stakes bet: How The Cosmopolitan of Las Vegas is building loyalty Brian Gress of The Cosmopolitan of Las Vegas
Social Marketing
Social ROI all-star panel: Harness social data like the pros Tamar Rimmon of Conde Nast and other panelists

Confirmed to attend Summit? Be sure to sign up for sessions of interest before they fill up!

Are you part of the 82% without formal training?

82_NoFormalTraining

Given how quickly marketing is changing, the stat above, when we shared our Digital Distress study, didn’t faze us marketers. I’ll even go on record to say “yes, I’m a part of the 82%.” It’s not something we should either feel bad about or be proud of – it’s simply the state of the industry. However, the lack of formal training doesn’t need to be an accepted norm, especially as digital marketing matures. Or perhaps the better way to put it is that there is method to the digital marketing madness. It’s not all trial and error. We can learn how to do it better.

There are a number of sessions, not to mention hands-on labs, in our Summit agenda, for every digital marketer. Here are a few highlights:

Marketing Analytics

Cross-channel Campaign Management

Web Experience Management

 Digital Advertising

Targeting & Optimization

Social Marketing

And don’t forget, we have deep-dive training for Adobe Marketing Cloud solutions. Check out our preconference training sessions.

Adobe Training Services

In Adobe Marketing Cloud, there’s are numerous solutions from Analytics to Target to Experience Manager to Campaign to name a few. To help you make the most out of these solutions for your business and its specific needs, we have a number of Adobe Training Services taking place at Summit this year.

One-day courses are available for $700 and two-day sessions $1,400. If you have training dollars in a contract, you may be able to use those funds for these courses at Summit. Check in with your account rep to see if you have this as part of your contract. If you do have training funds available, these courses will be great to either tack on to your planned trip to Summit or a wonderful added bonus to convincing your boss to get you out to Salt Lake City with us…just saying.

Adobe Summit Preconference Training

Don’t Miss Out on Early-bird Pricing

Early Bird Blog

We’re just a couple of months away from Summit. Yes, it’s next year. And yes, you’re probably just thinking about trying to wrap up 2013, but if you’re a Summit devotee or even a newbie who already knows you’ll be joining us in Salt Lake City, definitely move on our early bird pricing. If you register before Friday, December 13, you’ll save $400 – and if you’re one of many on your team that’ll be going, that’s quite the savings!

On the fence and can’t quite get manager approval yet? We did some of the legwork for you. Use our convince-your-boss letter to lay out your objectives and benefits of going to Summit 2014. It even includes costs for consideration. If you want to rundown key event highlights for your boss too, go here and copy/paste!

How has online holiday shopping fared so far?

Our Adobe Digital Index team made some pretty significant predictions for the online holiday shopping season. Analysis of 450 billion visits to more than 2,000 retail web sites over the past seven years, including a survey of 1,000 consumers around the world, led to the 2013 online shopping forecast published in early November. The highlights:

  • Cyber Monday would be big
  • Thanksgiving Day could become the “new Black Friday”

US Online Sales Prediction 2013

The Results
Starting “Turkey Day” here in the States into the 5-day shopping spree that followed, the numbers are in and it appears that retailers – who are facing the shortest holiday shopping season since 2002 – can breathe easier. Thursday and Friday were dual-billion dollar days with Thanksgiving online sales breaking the billion-dollar mark and Black Friday up more than 30% year over year.

Black Friday Online Sales 2013

As predicted, Cyber Monday stole the show surpassing $2 billion. Mobile and social played a larger role this year, influencing shopping decisions and sales contributions. The report also shows how specific states shopped and contributed to online holiday sales.

Cyber Monday 2013 Sales

While there is still Green Monday – and of course the rest of the holiday season – we’re hoping many of you marketers can breathe a little easier about hitting your quarter and/or year-end numbers.

Need more of a reprieve between the holiday marketing and sales craze? Join us on Twitter this Friday, December 6 at 10am PT for #MarketingTherapy: Holiday Edition. Chat with those of us who went through this grueling spending peak. Let’s see what worked and what didn’t, and what you were all measuring this year!

Where should you focus your marketing efforts?

Marketing has changed more in the past 2 years than the last 50, or so say the 1,000 marketers we spoke to for our recent Digital Distress: What Keeps Marketers Up at Night study. The pace of change in our industry has been incredible thanks to the digital explosion. While the digital era offers marketers more avenues than ever to reach customers, it makes it so much harder. So the question is, where to focus your energies as you look ahead? Do you double down on display ads? Do you hire more social media managers? Do you focus more on personalization? How important is your cross-channel campaign management now that all the marketing segments want attribution for their particular efforts?

We get it. In a time where a customer’s digital journey has multiple touch points, it’s ALL important. Yet, it doesn’t make our jobs any easier! With Summit this year, we’re looking to alleviate the strain on marketers. Need to get ahead and simply know about social media marketing? There’s a dedicated track with a number of confirmed sessions on that, with more to come. Personalization and targeting? We have a bunch of sessions around that too.

Check out all our tracks and view the full session catalog to customize the experience to your needs, interests and experience level.

SummitTracks

Summit 2014: Yes, It’s (Almost) That Time Again

Adobe Summit - The Digital Marketing ConferenceYes it’s still 2013 but we couldn’t wait to kickoff the Summit 2014 talk – so welcome to our first “official” blog post! Planning is in full force for next year’s March event and this is the place to stay up to date digitally with all things Summit.

Between now and Summit day one, March 23, besides sharing all the latest news and developments, we thought we’d shake things up a bit and bring you something new:

Summit comes together through an amazing events team that spends months producing the “experience” for attendees. So this year we are going to open up the kimono and show the work we’re doing to get a week-long event for thousands of people up and running. Plus we’ll offer up sneak peeks into some of the fun stuff. For all of you event marketers and planners, there may be a few ideas you can steal. Stay tuned!