Every conference website says, ‘This is the year you won’t want to miss!’ Perhaps true for them…but with the speakers at this year’s Summit… Is “prepare to be enraptured” too much hyperbole?
Our stellar lineup of guest speakers includes business leaders on the edge of what’s hot now, an athlete who’s star is high in the sky, and artists and actors who all truly represent and inspire this year’s core theme: reinvention.
Kicking things off in the opening general session The Revolution of Marketing on Tuesday, March 25 will be Adobe CEO Shantanu Narayen and GM & SVP Brad Rencher. They will be on stage with Yancey Strickler of Kickstarter, Julie Bornstein of Sephora and Brad Brown of REI.
Action-packed day two of Summit starts with The Reinvention of Marketers. Led by Adobe VP of Strategy and Digital Marketing John Mellor, this session is all about how marketers can reinvent themselves for the digital age. It’s sure to motivate when Seattle Seahawks’ Richard Sherman and iconic actor, director and Sundance founder Robert Redford take the stage.
Sessions close with the always-anticipated Summit Sneak Peek – where you’ll get early looks at pre-release Adobe tech innovations, and a few chuckles thrown in from host Eric Stonestreet of the hit TV show Modern Family. And wrapping up day two day is our Summit Bash. Rock the day away with a lineup of bands.
Here are the specific dates and times of the general sessions so you don’t miss out:
Tuesday, March 25
Wednesday, March 26
Note: All times in Mountain Time.
Given how quickly marketing is changing, the stat above, when we shared our Digital Distress study, didn’t faze us marketers. I’ll even go on record to say “yes, I’m a part of the 82%.” It’s not something we should either feel bad about or be proud of – it’s simply the state of the industry. However, the lack of formal training doesn’t need to be an accepted norm, especially as digital marketing matures. Or perhaps the better way to put it is that there is method to the digital marketing madness. It’s not all trial and error. We can learn how to do it better.
There are a number of sessions, not to mention hands-on labs, in our Summit agenda, for every digital marketer. Here are a few highlights:
Cross-channel Campaign Management
Web Experience Management
Targeting & Optimization
And don’t forget, we have deep-dive training for Adobe Marketing Cloud solutions. Check out our preconference training sessions.
In Adobe Marketing Cloud, there’s are numerous solutions from Analytics to Target to Experience Manager to Campaign to name a few. To help you make the most out of these solutions for your business and its specific needs, we have a number of Adobe Training Services taking place at Summit this year.
One-day courses are available for $700 and two-day sessions $1,400. If you have training dollars in a contract, you may be able to use those funds for these courses at Summit. Check in with your account rep to see if you have this as part of your contract. If you do have training funds available, these courses will be great to either tack on to your planned trip to Summit or a wonderful added bonus to convincing your boss to get you out to Salt Lake City with us…just saying.
We’re just a couple of months away from Summit. Yes, it’s next year. And yes, you’re probably just thinking about trying to wrap up 2013, but if you’re a Summit devotee or even a newbie who already knows you’ll be joining us in Salt Lake City, definitely move on our early bird pricing. If you register before Friday, December 13, you’ll save $400 – and if you’re one of many on your team that’ll be going, that’s quite the savings!
On the fence and can’t quite get manager approval yet? We did some of the legwork for you. Use our convince-your-boss letter to lay out your objectives and benefits of going to Summit 2014. It even includes costs for consideration. If you want to rundown key event highlights for your boss too, go here and copy/paste!
Our Adobe Digital Index team made some pretty significant predictions for the online holiday shopping season. Analysis of 450 billion visits to more than 2,000 retail web sites over the past seven years, including a survey of 1,000 consumers around the world, led to the 2013 online shopping forecast published in early November. The highlights:
- Cyber Monday would be big
- Thanksgiving Day could become the “new Black Friday”
Starting “Turkey Day” here in the States into the 5-day shopping spree that followed, the numbers are in and it appears that retailers – who are facing the shortest holiday shopping season since 2002 – can breathe easier. Thursday and Friday were dual-billion dollar days with Thanksgiving online sales breaking the billion-dollar mark and Black Friday up more than 30% year over year.
As predicted, Cyber Monday stole the show surpassing $2 billion. Mobile and social played a larger role this year, influencing shopping decisions and sales contributions. The report also shows how specific states shopped and contributed to online holiday sales.
While there is still Green Monday – and of course the rest of the holiday season – we’re hoping many of you marketers can breathe a little easier about hitting your quarter and/or year-end numbers.
Need more of a reprieve between the holiday marketing and sales craze? Join us on Twitter this Friday, December 6 at 10am PT for #MarketingTherapy: Holiday Edition. Chat with those of us who went through this grueling spending peak. Let’s see what worked and what didn’t, and what you were all measuring this year!
Yes it’s still 2013 but we couldn’t wait to kickoff the Summit 2014 talk – so welcome to our first “official” blog post! Planning is in full force for next year’s March event and this is the place to stay up to date digitally with all things Summit.
Between now and Summit day one, March 23, besides sharing all the latest news and developments, we thought we’d shake things up a bit and bring you something new:
Summit comes together through an amazing events team that spends months producing the “experience” for attendees. So this year we are going to open up the kimono and show the work we’re doing to get a week-long event for thousands of people up and running. Plus we’ll offer up sneak peeks into some of the fun stuff. For all of you event marketers and planners, there may be a few ideas you can steal. Stay tuned!