Posts in Category "Summit Sessions"

Hot Marketing Sessions for Thursday

Don’t miss these Marketing Innovations sessions on Thursday! These sessions are filling up fast so be sure to sign up for them soon.

S405 – One platform. 97 million blogs. Why Tumblr matters to your business.
Lee Brown, Global Head of Sales, Tumblr
Tim Hong, Strategic Alliance Sr. Manager, Adobe
Thursday, 11:00am, Room 150ABC

S504 – Then what happened? Why storytelling matters more than ever.
Neil Bedwell, Global Director of Digital Content and Strategy, Coca-Cola
Thursday, 11:00am

S505 – Digital disruption: Coming to an industry/business near you.
David Cooperstein, VP, Practice Leader, Forrester
Thursday, 1:30pm

S507 – Why branded content will be crowned the next king of advertising.
Justin Choi, CEO, PostRelease
Thursday, 1:30pm

S506 – The next normal: How Millennials worldwide are shaping the market.
Christian Kurz, Vice President, Research, Insights and Reporting, Viacom International Media Networks
Thursday, 2:45pm

S508 – Marketing in a real-time world
Charlene Li, Managing Partner, Altimeter Group
Thursday, 2:45pm

Last Minute Schedule Notes

There have been a few room and session title changes since the Summit Pocket Guide went to press. Here’s the latest info:

Session room changes
The following session rooms have changed:

Session Title: S312: Extending analytics: Activating audiences across the enterprise
NEW ROOM: Wednesday at 3:30 p.m. in Room 251B

Session Title: S210: Amplifying conversion between marketing campaigns and commerce
NEW ROOM: Wednesday at 3:30 p.m. in Room 150G

Session Title: S714: B2B targeting and personalization: Web engagement and predictive modeling
NEW ROOM: Wednesday at 3:30 p.m. in Ballroom I

Session Title: 107: Using advanced customer analysis to fuel customer retention
NEW ROOM: Wednesday at 11:30 a.m. in Room 150G

Session Title: 301: Bid evolution: Applying advanced attribution models in rules and portfolios
NEW ROOM: Wednesday at 11:30 a.m. in Room 251E

Session title change
The following session title has changed:

Old Title: S213 – Super-charge your social communities to create brand advocates
New Title: S213 – Sparking the Conversation: DuPont and the Global Collaboratoryâ„¢

The Multi-Screen Web & Your Website

It’s hard enough to create an engaging, targeted, and successful website for your business. Today, you have to do it not just for the web, but for an ever-increasing number of tablets and smartphones, too.

Responsive design is a powerful methodology used to design websites that look good on a variety of screen sizes and resolutions. Thanks to VP of Design at Siteworx, Giovanni Calabro, and VP of eCommerce and Interactive Marketing at Time Warner Cable, Rob Roy, you’ll be able to learn more about it at Summit, where they will be sharing their expertise and experiences in designing and implementing enterprise websites using responsive design and Adobe CQ5.

This Wednesday morning session at 11:30am is a “Must Do” for anyone looking to master the challenge of the multi-device world we’re living in.

Become a Master of Marketing Disruption at Summit

Dr Jeff Dyer Can you learn to be more innovative? Dr. Jeff Dyer thinks so.

Jeff Dyer, lead author of the business bestseller, The Innovator’s DNA, will be sharing his insights into how to become a more innovative marketer at Summit this year.

In his session “Mastering the five disruptive skills of marketing innovators,” he will share the five key skills of disruptive innovators and give you actionable insights into making a more innovative environment in your own workplace.

This is an inspiring Summit session that should go on every attendee’s must-see list, but you won’t be able to learn from Dr. Dyer if you’re not there.

So to master marketing disruption, register for Summit 2013 today, and we’ll see you in Salt Lake City!

Turning Big Data into Big Dollars at Summit

Jack Philbin The roster of speakers at Adobe Summit is always strong, and this year is no exception.

One of the speakers we’re thrilled to have at Summit 2013 is Jack Philbin, Co-Founder, President and Chief Executive Officer of Vibes, a leading company in the mobile marketing and wireless industry.

Jack will share his thoughts on how to turn big data into big dollars, as well as insights into key mobile trends, the evolving mobile landscape, ROI on mobile, and much more in his session on Day 1 of Summit.

If you’re wrestling with how to take better advantage of the many opportunities in the mobile world, and beat the challenges mobile presents to marketers, this is a “must see” session.

Over the next few weeks we’ll be spotlighting more of the luminary and keynote speakers here on the blog. If you’ll be at Summit, make sure you add their sessions to your Summit plan!