David Karnstedt, Former CEO of Efficient Frontier and now VP of Advertising at Adobe, discusses his new position at Adobe, the future of social media marketing, and Efficient Frontier at the Adobe Digital Marketing Summit.
Check it out!
For years, we’ve been fortunate enough to host the world’s most innovative marketing professionals at the Omniture Summit, now the Adobe Digital Marketing Summit. One of the great things about it all is that these top marketers have joined us not once, not twice, but year after year after year.
We want Summit first-timers to have the same awesome experience Summit veterans have enjoyed for over a decade, so we took to the social airwaves and asked you old-timers for some learnings after years of attending Summit. We want to know: what is the best advice to Summit newbies?
Here are some of the top tips gathered for the Summit first-timers on Storify:
Pretty sage advice.
We of course also asked our Summit team here at Adobe for their tips, and here’s what they had to say:
1. Check out the session catalog ahead of time
Always be prepared! Come to Summit knowing what sessions you want to attend. With over 70 to choose from, it’s important to know what’s offered and lay out your schedule in advance to avoid conflicts or missing out on relevant sessions. Whether you’re into ad targeting, app analytics, or digital video, we’re bound to have sessions for your needs and interests. Check out the session catalog to plan your Summit experience.
2. Pre-register for sessions
Hand in hand with tip number one, you need to pre-register for sessions, because they fill up fast! Once you’ve settled on your favorites, use our online scheduler to pre-register and snag a spot in as many sessions as you can. If you have trouble deciding, the scheduler can auto-populate open slots in your schedule with other sessions you might be interested in. You can also use the scheduler to block out time for personal meetings, lunch with colleagues, and other activities (like networking!).
3. Take advantage of training sessions
Want to learn how to use an Adobe Digital Marketing product, or just need a refresher? Strategy sessions and speeches aren’t all Summit has to offer. We’re offering ten pre-Summit training courses to give you hands-on experience with SiteCatalyst, Test&Target, SocialAnalytics, and more. This is a rare chance to hear directly from Adobe experts and get the inside scoop on getting the most from your digital marketing. Don’t miss this opportunity!
4. Spend some time at the BOZ
And while you’re taking advantage of training, why not drop by the Business Optimization Zone (BOZ) located in the Community Pavilion and meet 1:1 with Adobe ClientCare experts to help address your unique business needs? If a breakout session sparked some ideas for you, the BOZ will also be running 15-minute how-to presentations spanning topics relevant to the Adobe Digital Marketing Suite. Swing by to polish those skills!
5. Have fun!
Take advantage of the networking, the parties, the after-parties, and live entertainment. Stop by and say hi at the Social Connection (a newer Summit addition), a great place to unwind, catch up on the social media buzz about Summit. And of course, make sure to stay for the ski day on Friday — you won’t want to miss the world-class Utah powder. Summit is fun, so have fun at Summit! Who knows? You might make some new friends and contacts that will last long after the week is over.
Did we miss anything? Follow us on Twitter and tweet using the hashtag #AdobeSummit to add to the list. See you at Summit!
Only two weeks to go before the Adobe Digital Marketing Summit kicks off in Salt Lake City! We’re stoked and to help get you ready we’re hosting our third Twitterview this Thursday (details below). Our special guest will be former Efficient Frontier President and CEO David Karnstedt, who’s now heading up Adobe’s online advertising initiatives as the VP and general manager of Advertising Solutions within our Digital Marketing Business.
Adobe’s acquisition of Efficient Frontier was completed in January and both sides have come together to help marketers better plan, execute, measure and optimize online campaigns across search, social and display to maximize their return on ad spend. More will be discussed at Summit around integration plans and the product road map, but don’t miss David’s Twitterview to hear about what Efficient Frontier brings to Adobe and gain some industry insights.
Where?
Twitter – Follow Efficient Frontier and use the hashtag #AdobeSummitQA to ask your questions and follow the conversation.
When?
Thursday, March 8, 2012 at 3:30 p.m. PT
How?
Any Twitter client will work, or simply go to Twitter.com and run a search for #AdobeSummitQA to take part in the interview.
If you’re not registered for Summit yet, it’s not too late (click here). Hope to see you in Utah!
Hey Summit goers!
We’ve more than doubled the capacity of our developer Tech Track this year at the Digital Marketing Summit! We have more labs than ever, more sessions than ever, more Dev Gurus and developer evangelists than ever to help you get top value out of Summit. Our Tech Track sessions will cover topics ranging from ongoing innovations in social media, extension points of CQ, measurement best practices, and implementation of new products such as TagManager.
With each Lab or Breakout Session you attend, you will gain:
The Tech Track promises to deliver actionable value and assets that you can take back to your office to deploy rapidly. We look forward to seeing you in Salt Lake!
Contributed by: Brent Watson, senior product manager, Adobe Digital Marketing Suite
On Thursday, February 16, at 10.30am PT we’ll host our first Twitter Q/A (often called a ”Twitterview”) with Kevin Cochrane, vice president of product strategy and solution marketing at Adobe. Kevin is responsible for product strategy, product management and product marketing of Adobe CQ and the company’s Web Experience Management (WEM) solution.
“Summit“, as its known by the legions of data geeks who make the trip to Salt Lake City each year, has obvious ties to the former Omniture suite of tools that now make-up Adobe Digital Marketing solutions.
This year, the scope of Adobe Summit has broadened, in part to now also include users of Adobe CQ and our WEM solution. These are content strategists, marketing campaign managers, web developers and architects, line of business managers across industries – and, more generally, digital marketers engaging customers/prospects to build brand and drive demand.
Do you fall in this category of marketers? Or wondering what there is at Adobe Summit for you? Maybe you have questions about how CQ and WEM solutions fit in with the rest of the Adobe Digital Marketing Suite? Or maybe you just want a few good reasons to justify to your manager that Summit is a must-attend event this year. If so, join us on Thursday.
Where?
Twitter
Follow Kevin Cochrane and use the hashtag #AdobeSummitQA to ask your questions and follow the conversation.
When?
Thursday, February 16, 2012, at 10.30am PT
How?
Any Twitter client will do, or simply go to Twitter.com and get a search going for #AdobeSummitQA to take part
Kevin’s Twitterview is just the first of the online chats we plan on doing as we head towards our March 20 go date in Salt Lake City. Other folks we expect to confirm include Brad Rencher, senior vice president, and Aseem Chandra, vice president of product marketing for the Digital Marketing business.
We hope you are planning to join us in SLC this March! Once you have registered for Summit, you can reserve a seat in specific sessions with our scheduler and make certain you don’t miss anything. Sessions and labs do fill up early so create your personal Summit schedule as soon as possible to guarantee your spot in a session or a lab. If a session or a lab is already full, you can sign up for the session waiting list by adding the session to your schedule. We’ll admit list folks as space becomes available. In certain cases we may repeat a very popular or full session if the demand requires it and we have the space available. Follow this blog and our Summit site to keep apprised of duplicate sessions that are added.
Check out on online scheduler here.
We are looking forward to seeing you at Summit 2012!
The speaker line-up for Adobe Digital Marketing Summit is adding to its riches. Today we’re announcing that Biz Stone — Twitter co-founder, “Nerd of the Year” as named by GQ and one of the Most Influential People in The World according to TIME magazine — is slated to keynote on March 22 at the Adobe Digital Marketing Summit.
Biz has some interesting viewpoints: championing the democratization of information on the web and ardently supporting a way of doing business “with a higher level of ambition, and a better, more altruistic way to measure success.” Should be a very interesting keynote. Stay tuned for more — we’ll try to get additional details on the blog as Biz pulls his topic together.
As you may have heard, Arianna Huffington is now slated for a keynote at Summit this year. The president and editor-in-chief of the Huffington Post Media Group, a nationally syndicated columnist, and author of thirteen books, Arianna is sure to bring strong opinions and vision to the speaker line-up. We’ll have more on her topic in the coming weeks.
We’re also close to finalizing another keynoter…we’ll let the cat out of the bag very soon. Any ideas who you think would be a great pairing with Arianna? Tweet us to let us know, and don’t forget to use the hashtag #AdobeSummit.
