Adobe VP Strategy and Business Development, John Mellor, kicked off day two highlighting the big social stats from the first day, including more than 6,000 tweets from day one alone, with the official hashtag trending in the UK throughout both days. Mellor called out the top influencers who were helping to get the #AdobeSummit word out:

The session gave attendees the chance to hear how a B2B operation has adapted to the impact of mobile uptake for their website. SAP’s Shawn Burns talked about regular testing and not forgetting that in B2B you’re not selling to a glass building, you’re still selling to people.

We then turned the spotlight on ourselves with an “Adobe on Adobe” panel focusing on how we use Adobe Marketing Cloud to make a better Adobe.com.

BBC’s Phil Fearnley gave attendees an in-depth look behind the London 2012 “digital Olympics.” They found that 90.7% of the UK watched the Olympics on BBC, compared to about of 60% for other events like the Royal Wedding.

The keynote session closed with the morning’s highlight, a talk with Felix Baumgartner, the man who fell from 39km above the earth and broke the sound barrier. In his inspirational dialogue with John Mellor, he talked of dealing with unproductive meetings, developing a professionalism that his peers did not have, his level of confidence in having a vision and taking risks, and of course that jump. You can read more about Felix’s talk at the Live Orange Blog.

The lesson learned from Felix? To work in digital marketing you have to be a bit of a risk taker, just like him.

The day’s breakouts covered everything from net promoter scores to digital gardening, with sessions filling to capacity leaving room to only stand.

Hybris Software helped end Summit with CEO Ariel Luedi taking the stage to talk about how their “plumbing” together with Marketing Cloud solutions can help make the customer king.

Ariel Luedi @hybris_software making us laugh describing how customer is king online, scruffy potential shoplifter instore #AdobeSummit

— Louise Moran (@Elle_Emmm) April 25, 2013

The day ended with a sneak peek at the latest developments from Adobe Labs. Hosted by the hilarious Nina Conti and Monk, sneaks started with an impromptu “human ventriloquist doll” act, featuring two attendees. Monk and Nina kept the laughs coming rewarding attendees with iPad mini’s for their funny tweets. 10 sneaks had four minutes each to sell their idea to attendees in an effort to win votes via twitter hashtags.

Thank you @ninaconti for presenting #AdobeSummit Sneaks with the team! twitter.com/catherinewong/…

— Catherine Wong (@catherinewong) April 25, 2013

Adobe Summit may be over for this year, but the learning will continue. What were your highlights from Summit? Tweet @AdobeSummit and share your thoughts.

See you in 2014!

The Adobe Summit Team

We made two big announcements today at Summit: predictive publishing for Adobe Social and our new global partnership with SapientNitro.

Adobe SVP Brad Rencher opened Summit with his keynote, “The Last Millisecond,” where he spoke about that decisive moment between an action – a click, tap or swipe – and the experience. His tips for the last millisecond: listen, predict, assemble and deliver.

“If your analytics is broken, your digital marketing is broken” so true brad so true @adobesummit

— anna8988 (@anna8988) April 24, 2013

Joining Brad were Philippe Baumlin, an IT Program Director within the global IT department of Chanel and Alessandro Colafranceschi, UniCredit Group’s Global Head of Online & Mobile Banking. Both spoke to their unique brands’ use of digital marketing to reach and engage customers.

Great see what #Chanel is doing in the digital space with Adobe technology. Other luxury brands should take note! #AdobeSummit

— Raj Jadeja (@RajJadeja) April 24, 2013

“Digital is data” wise words from UniCredit. #AdobeSummit

— Åsa Jonsson (@sayonsson) April 24, 2013

The day continued with breakouts over the six different tracks. From social, to analytics, marketing and tech, attendees had their pick of a wide variety of sessions hosted by industry leaders.

The final session of the day, with Adobe President of EMEA, Mark Zablan, spoke about ‘Marketers as the custodians of digital’. He gave marketers 3 mandates:

1) Engage everywhere

2) Embrace rocket science

3) Connect the dots

Royston Seaward from Deloitte and Nissan’s Bastien Schupp took the stage to speak to their brands position in digital marketing with more and more users going digital and the automotive industry playing catch up.

Nike’s Stefan Olander and AKQA founder Ajaz Ahmed talked about ‘having the balls to make the calls’ when decisions need to be made. They even wowed the audience with an exclusive showing of a prototype image of the original Nike Fuel Band.

They left Summit attendees with one thought: “The most powerful force in the universe isn’t technology. It’s imagination.” A profound way to end day one.

Imagination is the most powerful force @soland @ajaz #velocity #adobesummit twitter.com/AdobeSummit/st…

— Adobe Summit (@AdobeSummit) April 24, 2013

And Jessie J killed it at the Adobe Summit party!

Photo credit: Ugo Cei

Tomorrow we’re taking the leap with John Mellor, Adobe VP of Strategy for Digital Marketing, who will be joined onstage by Felix Baumgartner!

Don’t forget to join in on the conversation on Twitter with the hashtag #AdobeSummit

This week we kick off our largest ever Summit in Europe.  We expect about 2,500 marketers from 38 countries.  Summit has doubled in size every two years and has got so big, that we’ve had to move it to an Olympic venue, the ExCel London Exhibition and Convention Centre. We’ve also increased the number of session tracks and breakout sessions (more than 60) as well as the number of customers presenting, giving you even more opportunities to learn from your peers.

Summit has become the industry’s premier digital marketing conference because we strive to ensure that attendees derive significant value from the show.  If you have registered and are attending this week, here are a few tips to help you make the most of your Summit experience:

Attend the keynotes and general sessions

We have four main stage sessions across the two days of Summit.  These sessions are meant to inform, inspire and entertain.  And they will!  You will hear from top thinkers, business leaders, innovators and marketers who continue to push the boundaries to be more successful.  Some of these presenters include:

Felix Baumgartner, record-breaking daredevil and skydiver who become the first man to free fall from space.  Space!

Stefan Olander, Vice President, Digital Sport at Nike and Ajaz Ahmed, CEO of AKQA will talk about Velocity: The Seven New Laws for a World Gone Digital, the book they have written together

Phil Fearnley, General Manager News & Knowledge, Future Media at the BBC, will talk about how digital coverage of  Olympics was as transformational to the BBC as the invention of colour TV

Award-winning comedian Nina Conti joining us for Summit Sneaks

Join the conversation

We are using the hashtag #AdobeSummit before, during and after the show.  We hope you will participate with us and your peers as we discuss the keynotes, breakouts and, of course, the fun of Summit!

Download the Summit App

This app will give you easy access to the full event schedule, speaker and sponsor listings, social conversations, event information and more. Plus, you can create your own personalised agenda and connect directly with your fellow delegates. The app is available to download for iPhone/iPad and Android (search for ‘Adobe Summit’ on iTunes or Google Play) and there’s a mobile web version for other devices. Direct links follow:

iPhone/iPad
Android
Mobile

Take the time to plan your agenda

We have lots of valuable information being shared across seven tracks of breakout sessions this year.  Almost every session in the first five tracks includes at least one customer presenter.  The breakout tracks are:

Digital Analytics (making online, social, mobile, video and customer analytics data actionable)
Web Experience Management (creating relevant brand and commerce experiences)
Digital Advertising (focusing resources on the most salient and impactful solutions in order to compete in this aggressive advertising landscape)
Targeting & Optimisation (accurate and effective data-driven targeting and on-going, disciplined optimisation)
Social Marketing (the latest trends, challenges, and how leading social marketers are using social media to improve ROI and extend relationships with their customers)
Marketing Innovations (luminaries and innovators share their expertise, vision and experience on how to take digital marketing to the next level)
Tech Labs (Adobe’s top technologists share innovative approaches to measurement, optimisation and targeting across all your digital marketing activities)

HAVE FUN!

Please plan to attend the cocktail reception on Wednesday 24 April at 17:30, which is directly after the closing of the general session.  This reception will be held in the Community Pavilion and is a great way to unwind and prepare for the Summit Party.

The Summit Party is Wednesday 24 April at 19:30.  This is our way showing you how much we appreciate your support and attendance. This year’s party will feature amazing entertainment from pop sensation Jessie J, great food and drinks, and a few surprises!

You will need your registration code to access all the great features on the app.

You can also use the visitor portal to plan your visit to Summit from your desktop. Your selected preferences will automatically be made available to you when you log in to the app.
Summit Visitor Portal ›

Summit starts next week in London and we are pleased to say we have award-winning comedian Nina Conti joining us for Summit Sneaks. We will be showing what’s being developed within Adobe labs as a direct result of what we hear from our customers about their most pressing digital needs. You’ll see live demonstrations that touch on everything from social marketing to predictive modeling. And Nina Conti will be on hand to ensure things stay lively.

If you’re up to the task, you will receive a full pass to Europe’s digital marketing conference of the year, including press access (not to mention, the Summit party!).

The Task

• Live tweet from all keynote presentations and selected breakout sessions
• Attend our press panels and report back
• Write wrap-up blogs for day 1 and 2, to be published here on the Adobe Summit blog
• Capture photos throughout Summit and share on social media

The Requirements

• You must be social media savvy
• You have to be passionate and enthusiastic about digital marketing
• You should have excellent written English (any other European languages are a bonus)
• You must be available to attend Adobe Summit in London on 24-25 April 2013 (transport & accommodation not included)

How to Enter

Tell us why YOU should be our Summit Roving Reporter. You decide the entry format (the only requirement is that it must be digital) – a blog post, a video, a Pinterest board with examples of your work – the more creative the better! Then tweet us your entry:

@AdobeSummit I should be the #AdobeSummit Roving Reporter because: [LINK TO YOUR ENTRY]

The Judging Panel

Entries will be shortlisted and judged by a prestigious panel:

The Deadline

You have until Friday 5 April 2013 to submit your entry.

Make sure you read the official rules before entering.

Good luck!

Trying to sum up all of Summit into a short blog post or two is hard. We captured some of the flavor of Summit in five short videos, so we’ll leave you with those (until EMEA Summit, of course!).

We started the day off with more than 5,000 attendees from all around the world coming together for Brad Rencher’s kickoff keynote, “The Last Millisecond”. Brad, with the assistance of a bunch of Adobe staff members, shared his thoughts on how to improve the customer experience as well as the company bottom line.

The team took us through the end-to-end marketing workflow showcasing all the new features in the five pillars of the Adobe Marketing Cloud. It was a “megademo” that left the crowd very impressed with all the new capabilities of the Adobe Marketing Cloud.

After that, it was time for breakouts to begin. There were far too many to list them all, but Jack Philbin and Jeff Dyer both got a lot of callouts on Twitter for their engaging sessions.

The afternoon was also full of networking and connection building in the Community Pavillion, as well as lunch and coffee time.

The to wind up the business part of the day, Adam Bain of Twitter, John Battelle of Federated Media, and Bill Briggs of Deliotte Digital shared their insights into the world of ditial media today and into the future.

Next up? The Black Keys and the Summit Bash!

It’s a great time to be a digital marketer. And there’ll be even more great stuff coming on Day 2 of Summit tomorrow.

S405 – One platform. 97 million blogs. Why Tumblr matters to your business.
Lee Brown, Global Head of Sales, Tumblr
Tim Hong, Strategic Alliance Sr. Manager, Adobe
Thursday, 11:00am, Room 150ABC

S504 – Then what happened? Why storytelling matters more than ever.
Neil Bedwell, Global Director of Digital Content and Strategy, Coca-Cola
Thursday, 11:00am

S505 – Digital disruption: Coming to an industry/business near you.
David Cooperstein, VP, Practice Leader, Forrester
Thursday, 1:30pm

S507 – Why branded content will be crowned the next king of advertising.
Justin Choi, CEO, PostRelease
Thursday, 1:30pm

S506 – The next normal: How Millennials worldwide are shaping the market.
Christian Kurz, Vice President, Research, Insights and Reporting, Viacom International Media Networks
Thursday, 2:45pm

S508 – Marketing in a real-time world
Charlene Li, Managing Partner, Altimeter Group
Thursday, 2:45pm