Hear from Europe’s leading brands & digital marketing experts

We’ve been busy putting the finishing touches on the Summit agenda to bring you the very best speakers, brands and digital marketing experts Europe has to offer. Check out the details of our 7 tracks below and some of our top presenters. Make sure you visit the website to view the full Summit agenda.

Analytics & Reporting

Hear the experts reveal strategies for optimising your digital marketing campaigns. You will learn how analytics can effectively identify the most profitable strategies to serve customers, engage audiences with compelling content, and determine the critical inputs to achieve digital marketing success. Learn more >

Speakers include:
Adam Greco, Senior Partner, Web Analytics Demystified
Matthew Tod, Partner, Consulting Division, PwC
Nick Willis, Global Head of Web Analytics, Yell
Eric Crossfield, Web Analyst, John Lewis

Advertising & Multi-channel Campaigns

Digital advertising will be a $41B business in 2012. Return on this massive investment is more important than ever. Attend Summit to learn how to focus your resources on the most salient and impactful solutions in order to compete in this aggressive advertising landscape. Learn more >

Speakers include:
Rina Patel, Website Digital Marketing Manager, Chevrolet Europe
Chris Fensome, Paid Search Specialist, First Choice
Giles Warner, Partner, Consulting, Deloitte
Jon Beeston, Director, New Product Innovation, Adobe

Media & Attribution

As multiple media formats deploy across multiple devices, you must understand the diversity of your audiences in order to maximise engagement. Learn strategies for intelligently targeting desirable consumers and understanding more sophisticated attribution models in order to gain a better return. Learn more >

Speakers include:
Shar VanBoskirk, VP and Principal Analyst, Forrester
Michael Halbrook, Senior Consultant, Adobe
Steve Allison, Technical Evangelist, Adobe
Jamie Bill, Publishing Director, Conde Nast

Personalisation & Conversion

Increasing your conversion ratio requires improving each customer’s unique set of interactions to create relevant personal experiences. Our experts will show you how to do this, through integrated site search, dynamic content and conversion strategies. Learn more >

Speakers include:
Heloise Beldico-Pachot, La Banque Postale
Julian Brewer, Digital Commercial Director, Barclays Digital
Nick Leonard, Head of Digital Experience, Royal Bank of Scotland
Rich Page, Conversion Solutions Specialist, Adobe

Web Experience Management

Discover how WEM can build strong connections with your target audience, at work, home or on the go. Learn how to expand your digital presence, manage rich personal media experiences and launch targeted campaigns resulting in increased engagement and measurable marketing effectiveness. Learn more >

Speakers include:
David Nuescheler, VP Enterprise Technology, Adobe
Manuel Niess, Web Specialist & Internet Project Manager, UBS
Joost van Dun, IT Business Specialist, Philips
Marco Thelen, Head of Customer Experience Program, E.ON AG

Social

Social influences all marketing activity, and organisations need to connect social activity to their business results.. At Summit, social media strategists will learn the latest trends, challenges and how leading social marketers are harnessing social media to improve ROI and extend relationships with their customers.
Learn more >

Speakers include:
Bruce Daisley, UK Sales Director, Twitter
Paul Coffey, Industry Leader, Google+
John Yi, Manager Marketing API Program, Facebook
Johnny Devitt, Marketing Technology & Display Manager, Paddy Power

Mobile

Listen and learn from Adobe experts and your peers as they provide best practices, strategies, and insights for analysing and optimising your mobile marketing. Our speakers will discuss how strategies for mobile applications and websites can improve consumer engagement and monetisation.
Learn more >

Speakers include:
Nermin Hairedin, Global Head of Digital Marketing, Nokia
Åsa Iggström, Web Analytics & Optimisation Manager, SEB
Dennis Stenberg, Nordic Competitive Intelligence Manager, Eniro
Carl Sandquist, Mobile Analytics Expert, Adobe

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