Last Minute Schedule Notes

There have been a few room and session title changes since the Summit Pocket Guide went to press. Here’s the latest info:

Session room changes
The following session rooms have changed:

Session Title: S312: Extending analytics: Activating audiences across the enterprise
NEW ROOM: Wednesday at 3:30 p.m. in Room 251B

Session Title: S210: Amplifying conversion between marketing campaigns and commerce
NEW ROOM: Wednesday at 3:30 p.m. in Room 150G

Session Title: S714: B2B targeting and personalization: Web engagement and predictive modeling
NEW ROOM: Wednesday at 3:30 p.m. in Ballroom I

Session Title: 107: Using advanced customer analysis to fuel customer retention
NEW ROOM: Wednesday at 11:30 a.m. in Room 150G

Session Title: 301: Bid evolution: Applying advanced attribution models in rules and portfolios
NEW ROOM: Wednesday at 11:30 a.m. in Room 251E

Session title change
The following session title has changed:

Old Title: S213 – Super-charge your social communities to create brand advocates
New Title: S213 – Sparking the Conversation: DuPont and the Global Collaboratoryâ„¢

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