Last Minute Schedule Notes

There have been a few room and session title changes since the Summit Pocket Guide went to press. Here’s the latest info:

Session room changes
The following session rooms have changed:

Session Title: S312: Extending analytics: Activating audiences across the enterprise
NEW ROOM: Wednesday at 3:30 p.m. in Room 251B

Session Title: S210: Amplifying conversion between marketing campaigns and commerce
NEW ROOM: Wednesday at 3:30 p.m. in Room 150G

Session Title: S714: B2B targeting and personalization: Web engagement and predictive modeling
NEW ROOM: Wednesday at 3:30 p.m. in Ballroom I

Session Title: 107: Using advanced customer analysis to fuel customer retention
NEW ROOM: Wednesday at 11:30 a.m. in Room 150G

Session Title: 301: Bid evolution: Applying advanced attribution models in rules and portfolios
NEW ROOM: Wednesday at 11:30 a.m. in Room 251E

Session title change
The following session title has changed:

Old Title: S213 – Super-charge your social communities to create brand advocates
New Title: S213 – Sparking the Conversation: DuPont and the Global Collaboratory™

Guest Post: Adobe Ski Day for Non-skiers

Julio Guest post by Julio Fernandez

One of the benefits of my job is that I get to travel, speak and learn at conferences all over the world. But I also look for memorable experiences to go along with each trip.

Last year I attended Adobe Summit for the first time. Adobe had several networking opportunities, parties and a great concert by Foster the People. But what I loved most about the conference is that I did not have to figure out how to make the trip even more memorable. They even arranged to take us on a ski day at Canyons Resort, named a top ten North America ski resort in the annual SKI Magazine reader survey. I had never been skiing and my wife was concerned I would break something if I tried. I’m glad I took the plunge and attended the ski party Thursday and the entire ski day Friday because it made for an unforgettable time.

If this is your first Adobe Summit, I encourage you to participate in all of the networking events. The Black Keys will be the entertainment at the Adobe Summit Bash Wednesday (Salt Palace Convention Center, 7:00 – 11:00 pm). Just a few weeks ago they won Best Rock Album, and their song “Lonely Boy” won Best Rock Performance and Best Rock Song. Bring your camera and stand in the front row if you want, or enjoy the different activities around the concert area with new friends.

But besides the concert, you have to experience ski day. Don’t worry if you have never skied before. Those that know how to ski bring their personal equipment, will get there early to do their own thing and are probably not reading this post. Let them have their fun but don’t let their Olympic looking equipment and outfits discourage you from taking advantage of this day and resort.

In order to get ready for the ski day, you need to rent ski or snowboard equipment. On Thursday evening, after the Adobe sneaks, there will be a Summit Ski Party (Marriott Downtown 6:30 – 8:30 pm) where you can take care of finding the right size ski boots and handle the rental paperwork. Again, there will be lots of food, drinks and opportunities to meet new people. After the ski party, take your new friends to the Depot After Dark karaoke party (The Depot 9:00 pm – midnight). You can add your name to the list if you want to sing or just sit back and enjoy those that want to embrace their rock idols.

Once you make it back to the hotel, don’t forget to set up your alarm for Ski Day at the Canyons. (7:00 am – 5:00 pm, grab and go breakfast at the conference hotels from 6:30 – 9:00 am).

Friday morning Adobe will have buses at the main hotels to take you to your ski day experience. After 25 minutes, you will make it to Park City and 4,000 acres of skiing at Canyons Resort.

Once off the bus, staff members from the ski rental company will help you get your equipment and you can either pay for a beginner’s lesson, walk around the resort village, visit the different shops and restaurants or take one of the lifts to enjoy the amazing views. You will be able to see other Summit attendees since most of us will be wearing the beanies Adobe will distribute.

Last year I had no clue what I was doing but found other conference attendees also taking the beginner’s class. We had a great time following the instructor, falling down in the beginner’s area and taking videos of each other. After a couple of hours we took a break for lunch at one of the restaurants in the resort village.

After lunch we went back to the beginner’s area and practiced for a few more hours. This year the band The Paragraphs will be playing from 1:00 – 5:00 pm. Our ski day ended with a few drinks at the “Umbrella Bar” in the resort village and then we got back on the buses Adobe had to take us back to our hotels. The umbrella bar would be a good place to meet your friends after the ski day and listen to the band.

The way I saw it was that if thousands of people from all over the world want to visit this beautiful ski resort and Adobe is working hard to arrange transportations and put together an event there, the least I could do was participate.

I hope this post will encourage you to talk with your new friends about the ski day. Send me a message via Twitter @SocialJulio if you have any questions and if you want to get together in the beginner’s area. A few of us are getting together for a Ski Day and Lunch Tweetup. RSVP here to join the fun!

Julio Fernandez is the Vice President of search marketing and analytics for As a consultant for Adobe, Mr. Fernandez attends different Adobe events and is a big fan of ski day.

Getting Around Salt Lake City during Summit

Some Summit attendees are already in Salt Lake City taking pre-Summit training classes or attending meetings, and the rest will be arriving tomorrow. The energy here at the Salt Palace is slowly building and we can’t wait for Summit to kick off!

While you’re in town, remember that you won’t need a car to get around. There are Summit shuttle busses for all the official Summit hotels. Full information follows:

Drop off and pick up at the Salt Palace is at 200 South Loading Loop, located by the South foyer of the building.

Buses depart at 20-minute intervals, except between 2 p.m.–5 p.m., when service is at 30-minute intervals.

Red Route #1
7 a.m.–5 p.m. Marriott City Center
5 p.m.–Late evening* Monaco, Marriott City Center, Hilton

Red Route #2
Evening hours only, unless weather is poor
5 p.m.–Late evening* Hyatt Place, Plaza Hotel, and Radisson (combined stop at Radisson) Marriott Downtown

Blue Route
7 a.m.–Late evening* Little America, Sheraton

White Route
7 a.m.–Late evening* Marriott Courtyard Doubletree Suites and Red Lion (combined stop at Doubletree) Hampton Inn

*Service until evening events end, varies by planned events. See daily event schedule.

Staying Connected At Summit: The Summit Companion App

Finding Summit With so much going on during Summit, staying organized and connected is key. We’ve got a great solution to help you stay connected and organized while running around the Salt palace: a mobile app.

The Adobe Summit companion app lets you search, sign up for, and cancel sessions and labs, as well as connect with other attendees via conference social channels.

Plus, the Summit app includes the Finding Summit social game where you can earn badges and prizes for participating in conference activities. Each badge gives you clues for what you need to do to unlock the badge, all you need to do is follow the clues.

To get a head start on Summit, download the app right now! It’s available for both iOS and Android devices:

Download Android app Download iPhone app

Velocity Authors Share Summit Stage

We are delighted to announce that Stefan Olander, VP of Digital Sport at Nike Global and AKQA’s CEO and Founder, Ajaz Ahmed, will be joining us at Adobe Summit in London! They will be sharing the stage to talk about Creativity, Courage, Adaptiveness and Resilience – entrepreneurial values fuelled by Velocity.

Ajaz Ahmed and Stefan Olander

Stefan is one of the industry’s leading digital marketers and  has held a number of key leadership positions with Nike. Blending his passion for the digital world with traditional communications skills, Stefan has led many of Nike’s most innovative and cutting edge initiatives, from launching Nike’s new digital platform in 2000, to overseeing all communications for one of Nike’s most comprehensive football initiatives – The Secret Tournament

Ajaz founded AKQA when he was 21 to create an ideas and inventions company to help organisations embrace the digital revolution. AKQA’s clients today include Nike, Red Bull and Google. AKQA has created some of the world’s most recognised and iconic digital products, services and ideas, and is now the world’s largest digital agency.

Check out the speaker line-up for Adobe Summit in London.

Summit Online – If You Can’t Get To Utah

Brad Rencher of Adobe Summit is only a week away, and for those of us making the trip to Utah, the excitement is starting to build! We realize not everyone can join us on the ground at Summit, though. Luckily, you can still enjoy our kickoff keynote on Wednesday, March 6, from 9:00 AM to 11:00 AM (MST) with Brad Rencher, Adobe’s SVP & GM of Digital Marketing, live online.

Brad’s theme this year will be “The Last Millisecond”. In order to create the kinds of individualized digital experiences that drive consumers to act, brands have to understand how to optimize the few moments between an action – a click, a tap, a swipe – and an experience. Brad and a number of special guests will illustrate how Adobe’s solutions are bringing together the four key components of the last millisecond for brands and consumers.

No matter where you are, you’re welcome to join the free live stream of this event. A signup link is here.

Something Old, Something New – The 2013 Summit Insiders

Last year we brought Summit Insiders to Adobe Summit and shared Summit from a new perspective. This year, we’re pleased to welcome back one of our Insiders from last year, and in addition, will have an Insider who is not only new to the role, but new to Summit! The Adobe Summit Insiders serve as our digital correspondents, sharing their feedback on keynotes, events, sessions, and even getting an inside look at special events that most attendees don’t get to go to — like press briefings and Q&A sessions.

We’re excited to share two different perspectives on Summit from two talented professionals in the Digital Marketing world. Look for them at Summit and who knows, you just might end up on camera with one of them!

Michele Kiss

Michele Kiss

Michele Kiss is a recognized digital analytics leader, with experience in web, mobile, marketing and social analytics. Her expertise ranges across a variety of verticals, including e-commerce, telecommunications and technology, automotive, restaurant, travel and home building. Michele is currently a Partner at Web Analytics Demystified. You can read her thoughts at or follow her on Twitter at @michelejkiss.
Tim Wilson

Tim Wilson

Tim is a marketer-friendly data geek. He is the VP of Analytics and Measurement at Clearhead, a digital optimization agency. He has worked with many dimensions of marketing and customer data for over a decade. He’s an organizer of Web Analytics Wednesdays and blogs about measurement and analytics at Gilligan on Data. You’ll find him on Twitter at @tgwilson.

Be sure to follow both of them as they blog, tweet, and share their Summit experiences.

What do Likes, Followers and Pins Really Mean?

Social marketers know Twitter, Facebook, Pinterest, Google+, Tumblr and all the rest. But besides how to use the tools, what else do social media managers need to know? Luckily, there’s Adobe Summit to help them make sense of it all.

It’s not to late to join us!

The Multi-Screen Web & Your Website

It’s hard enough to create an engaging, targeted, and successful website for your business. Today, you have to do it not just for the web, but for an ever-increasing number of tablets and smartphones, too.

Responsive design is a powerful methodology used to design websites that look good on a variety of screen sizes and resolutions. Thanks to VP of Design at Siteworx, Giovanni Calabro, and VP of eCommerce and Interactive Marketing at Time Warner Cable, Rob Roy, you’ll be able to learn more about it at Summit, where they will be sharing their expertise and experiences in designing and implementing enterprise websites using responsive design and Adobe CQ5.

This Wednesday morning session at 11:30am is a “Must Do” for anyone looking to master the challenge of the multi-device world we’re living in.

Real Results. Happy Bosses. Get Both at Summit

The hapless analyst in this video definitely needs to dial down the buzzwords and dial up the skill set. Luckily for her (and you), Summit is just a few short weeks away. In just a few days you can replace all your buzzwords with cutting-edge skills and insights.

So to get more real results from your work, join us at Summit.