This is part one of a five part series introducing the Summit Insiders. Stay tuned this week as we share our Q&A with each of these marketers.
We believe Adobe Summit plays a big role in establishing the narrative and standard for marketers everywhere. That’s why each year we gather the industry’s top innovators, luminaries and experts in every discipline to discuss how marketers can take advantage of every opportunity. It is an experience to be shared and talked about — not just for those attending the event in-person, but all those in the marketing community. So, as an effort to help fuel the conversation as well as provide a second screen experience for those on the ground, three years ago we something called Summit Insiders.
Summit Insiders is a collection of marketing experts whom we invite to join us on the ground at Summit to share their insights, observations and experience via social media, blogging and other digital outlets. These industry mavens — all representing different marketing disciplines — are invited because of their industry expertise, strong voice, and ability to provide a unique brand of insight.
This year’s Insiders are:
Travis is a Venture Catalyst, Keynote Speaker, CMTO, Stand-Up Comic, Marketing Technology Entrepreneur, Data & Analytics Geek, Tech Journalist, and Growth Hacker. The former Global Social Media Strategist at Symantec, Wright has strategized marketing for hundreds of B2B & B2C business websites, from start-ups and mid-size businesses to Fortune 50 companies. With his consulting company, MediaThinkLabs, Wright travels throughout the country assisting company executives plan, optimize, integrate and execute successful digital media strategies. Wright’s tech podcast, Social Brands and Influencers, is hosted weekly on Technorati.
Toby Bloomberg is recognized for her expertise in combining social media with traditional marketing values (strategy, customer insights, segmentation) while maintaining digital conversation authenticity. Her adventures in social media began in 2004 with the launch of her award winning blog Diva Marketing. She has worked with Fortune 100 brands and small business in both B2B, B2C, as well as, nonprofits. Most recently Toby held the position of director of social media integration for Cox Digital Media where she supported a portfolio of over 70 TV, radio and newspapers properties in using social media as a catalyst to build stronger brand-to-audience relationships.
Michele Kiss is a recognized digital analytics leader, with expertise ranging across web, mobile, marketing and social analytics. She is currently a Partner at Web Analytics Demystified, the leading global digital analytics consulting firm, responsible for their analysis and analyst mentoring practice. Michele is the winner of the Digital Analytics Association “Rising Star” award (2011) and “Practitioner of the Year” award (2013.) She is a frequent blogger, writer, podcast contributor and speaker.
Elisabeth Osmeloski is Director of Audience Development for Search Engine Land and Marketing Land, two of the leading trade publications in the digital marketing space. She is responsible for increasing readership through owned, earned and paid media channels. In addition, she assists in programming sessions at Third Door Media’s Search Marketing Expo conference series and manages speaking engagements for editorial staff.
Elisabeth is also co-founder and President of SLCSEM.org - Utah’s professional association for online marketers, dedicated to educating marketers on best practices for SEO, SEM, social media marketing and related disciplines, providing networking opportunities for digital marketers in Utah.
She holds a B.A. in Marketing from the Isenberg School of Management at the University of Massachusetts-Amherst. She has nearly 15 years of agency and brand marketing/PR experience; her areas of expertise include adventure travel services, destination and tourism marketing, outdoor recreation and action sports, as well as luxury- and lifestyle-focused brands. She also spent several years as the Skiing Editor for About.com, and still enjoys writing as an active travel journalist whenever possible.
We sat down with each one of our Insiders to talk about marketing, reinvention (the theme of this year’s Summit) and more. Over the next couple of days, we’ll share hear what each Insider had to say, and invite you to get to know them a little bit better. In the meantime, all are worth following via social media and via their blogs.