Posts tagged "#AdobeSummit"

It’s Better to Tweet than to Receive

Last year, three million people from all seven continents (including Antarctica) pledged $480 million to Kickstarter projects. Kickstarter brought to life ideas like Oculus Rift that changed how we play, Project H Design that changed where we learn, and Goldieblox that changed how girls play and learn.

Ultimately, Kickstarter has changed the way people market and fund innovation – and we’re all for it! If you are too, join in our Tweet for Good campaign.

Yancey StricklerGiven the voice and platform Kickstarter has offered, we’re extremely excited to have its CEO and co-founder, Yancey Strickler, on stage during our opening keynote to talk to its role in “The Revolution of Marketing” on Tuesday, March 25 starting at 8:30 a.m. MT. For every tweet that includes the #AdobeSummit hashtag during Yancey’s time on stage, Adobe will donate $5 to the Kickstarter campaign for Scratch Jr.

Scratch Jr. is a redesigned version of the popular Scratch programming language, catered to younger children. This program inspires creativity in children by teaching them to program their own interactive games and stories so they can express themselves via a computer, not just interact with it.

Robert Redford - SundanceWe’ll be doing the same “Tweet for Good” campaign during Robert Redford’s chat with our CMO Ann Lewnes during the Day 2 keynote. We will donate $5 per #AdobeSummit tweet to the Sundance Institute – a non-profit organization that allows filmmakers and artists to explore stories independent of commercial and political pressures.

Can’t make Adobe Summit? Watch Yancey’s address during the Day 1 Keynote via Summit Online. Register here to watch it live.

Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital Marketing Conference

Adobe Summit EMEA early bird extended!With just two months left before Europe’s largest digital marketing conference hits London, we’ve decided to extend the Early-Bird Registration discount to Adobe Summit EMEA 2014 (May 14-15 at ICC ExCel) for another two weeks!

Now until March 14, marketers can take advantage of a special £575/€685 early-bird offer on a full, two-day conference registration, saving you £150/€180 or 20%. Special discounts between 25-40% are also available for groups—see our Adobe Summit EMEA 2014 page for more.

Today, we’re also announcing the addition of a new “Digital Marketing Operations” track to our 2014 conference line-up. As your organisation evolves on its digital marketing journey, you will need to employ increasingly complete strategies and processes that touch every part of your business. This means the new marketer now more than ever will have to work closer with other departments and have a fuller appreciation of issues in legal, operations and IT. In the Digital Marketing Operations track, you will learn from Adobe experts and customer thought leaders as they share their marketing operations strategies and techniques.

Summit EMEA 2014 will assemble thousands of marketers and advertisers to discover best practices around marketing analytics, media optimisation, social marketing, and audience targeting. Keynote and inspirational speakers will examine the latest trends impacting marketers today, as well as the evolution of the digital marketing landscape and its role in our world.

Check out the full list of keynote speakers and stay connected to all the need-to-know details through our channels below.

Do you now what your marketing is doing? Don’t worry. Adobe can help. @MarkPhibbs

Stay Connected – Summit 2014 Social Media Channels

The Bar is Set High with Summit 2014 Speakers

Reinvention_2

Every conference website says, ‘This is the year you won’t want to miss!’ Perhaps true for them…but with the speakers at this year’s Summit… Is “prepare to be enraptured” too much hyperbole?

Our stellar lineup of guest speakers includes business leaders on the edge of what’s hot now, an athlete who’s star is high in the sky, and artists and actors who all truly represent and inspire this year’s core theme: reinvention.

Kicking things off in the opening general session The Revolution of Marketing on Tuesday, March 25 will be Adobe CEO Shantanu Narayen and GM & SVP Brad Rencher. They will be on stage with Yancey Strickler of Kickstarter, Julie Bornstein of Sephora and Brad Brown of REI.

Action-packed day two of Summit starts with The Reinvention of Marketers. Led by Adobe VP of Strategy and Digital Marketing John Mellor, this session is all about how marketers can reinvent themselves for the digital age. It’s sure to motivate when Seattle Seahawks’ Richard Sherman and iconic actor, director and Sundance founder Robert Redford take the stage.

Sessions close with the always-anticipated Summit Sneak Peek – where you’ll get early looks at pre-release Adobe tech innovations, and a few chuckles thrown in from host Eric Stonestreet of the hit TV show Modern Family. And wrapping up day two day is our Summit Bash. Rock the day away with a lineup of bands.

Here are the specific dates and times of the general sessions so you don’t miss out:

Tuesday, March 25

Wednesday, March 26

Note: All times in Mountain Time.

Speakers and Sessions You Don’t Want to Miss

#AdobeSummit 2014

Regardless of which type of marketer you are – search, social or analyst – there are a slew of sessions for you at Summit this year. Below are a few not-to-miss speakers and sessions:

Digital Advertising
How search is influencing online advertising Steve Gibson of The Garage Team Mazda and other panelists
Personalization & Optimization
Transform your digital strategy with always-on optimization Sai Koppaka of Sears Holdings Corporate
Web Experience Management
Managing your business in the cloud: Top 5 considerations Patrick Virnich of Covidien and other panelists
Best practices for migrating from a legacy content management system Peter Francis of T-Mobile
Cross-channel Campaign Management
Paid, earned and owned is dead: How to make marketing work in the age of the customer Nate Elliott of Forrester
Scoring the marketing touchdown at the NFL Aidan Lyons of NFL
High stakes bet: How The Cosmopolitan of Las Vegas is building loyalty Brian Gress of The Cosmopolitan of Las Vegas
Social Marketing
Social ROI all-star panel: Harness social data like the pros Tamar Rimmon of Conde Nast and other panelists

Confirmed to attend Summit? Be sure to sign up for sessions of interest before they fill up!

Adobe Training Services

In Adobe Marketing Cloud, there’s are numerous solutions from Analytics to Target to Experience Manager to Campaign to name a few. To help you make the most out of these solutions for your business and its specific needs, we have a number of Adobe Training Services taking place at Summit this year.

One-day courses are available for $700 and two-day sessions $1,400. If you have training dollars in a contract, you may be able to use those funds for these courses at Summit. Check in with your account rep to see if you have this as part of your contract. If you do have training funds available, these courses will be great to either tack on to your planned trip to Summit or a wonderful added bonus to convincing your boss to get you out to Salt Lake City with us…just saying.

Adobe Summit Preconference Training

Don’t Miss Out on Early-bird Pricing

Early Bird Blog

We’re just a couple of months away from Summit. Yes, it’s next year. And yes, you’re probably just thinking about trying to wrap up 2013, but if you’re a Summit devotee or even a newbie who already knows you’ll be joining us in Salt Lake City, definitely move on our early bird pricing. If you register before Friday, December 13, you’ll save $400 – and if you’re one of many on your team that’ll be going, that’s quite the savings!

On the fence and can’t quite get manager approval yet? We did some of the legwork for you. Use our convince-your-boss letter to lay out your objectives and benefits of going to Summit 2014. It even includes costs for consideration. If you want to rundown key event highlights for your boss too, go here and copy/paste!

Summit 2014: Yes, It’s (Almost) That Time Again

Adobe Summit - The Digital Marketing ConferenceYes it’s still 2013 but we couldn’t wait to kickoff the Summit 2014 talk – so welcome to our first “official” blog post! Planning is in full force for next year’s March event and this is the place to stay up to date digitally with all things Summit.

Between now and Summit day one, March 23, besides sharing all the latest news and developments, we thought we’d shake things up a bit and bring you something new:

Summit comes together through an amazing events team that spends months producing the “experience” for attendees. So this year we are going to open up the kimono and show the work we’re doing to get a week-long event for thousands of people up and running. Plus we’ll offer up sneak peeks into some of the fun stuff. For all of you event marketers and planners, there may be a few ideas you can steal. Stay tuned!