The official start of Adobe Summit kicked off Tuesday with the opening keynote session, The Marketing Revolution, which centered around the need and tremendous opportunity the digital landscape offers marketers to reinvent. Our SVP and GM Brad Rencher hosted, pointing how much more creative marketers can be if we can just get over the tech hurdles.
Joining Brad on stage were a number of industry luminaries that gave us all something to aspire to, including REI’s Brad Brown, Audi’s Jeff Titus and Sephora’s Julie Bornstein. Kickstarter co-founder and CEO, Yancey Strickler wrapped it up, walking us through the shift of how we market and fund ideas. Yancey generated quite the buzz with our Tweet for Good campaign, which saw a tweet a second from the crowd, to help the Kickstarter campaign for Scratch Jr.
Besides the speakers, there were a slew of announcements. Missed the keynote? Watch it on-demand.
Catch other highlights below, and stay connected on the #AdobeSummit conversations on Twitter, Facebook and Instagram.
As the front page of our Adobe Summit site says so clearly and simply:
As we’ve seen from recent research, marketers like us know that marketing has changed more in the last two years than the previous 50. We know that digital is difficult to do — only 29% of us believe we are doing it well. Yet, 2/3 of marketers feel that digital is critical to their company’s success and only 9% feel they know their efforts are working.
The time is ripe for reinvention. The question is: how?
Whenever we start a new project, a new job, a new anything – we always have questions, and most of us want advice from the folks who have done it before. This is the backdrop of our “Just Ask #SummitQA”. There will be 5,000 marketers in Salt Lake and millions more online. Summit 2014 is that great opportunity to network with others and start a dialogue about how to reinvent yourself in today’s digital marketing world. Let’s start the conversation now, continue it in person at Summit and expand it digitally.
How does it work?
Just tweet your burning marketing questions using #SummitQA hashtag. Subject matter experts will be listening and engaging back – including our executives such as CMO Ann Lewnes and SVP Brad Rencher. We wouldn’t surprised if you hear from some of our keynote speakers too!
Compelled to chime in and answer questions? Please do! This isn’t a one-way conversation — so start tweeting it up.
Every conference website says, ‘This is the year you won’t want to miss!’ Perhaps true for them…but with the speakers at this year’s Summit… Is “prepare to be enraptured” too much hyperbole?
Our stellar lineup of guest speakers includes business leaders on the edge of what’s hot now, an athlete who’s star is high in the sky, and artists and actors who all truly represent and inspire this year’s core theme: reinvention.
Kicking things off in the opening general session The Revolution of Marketing on Tuesday, March 25 will be Adobe CEO Shantanu Narayen and GM & SVP Brad Rencher. They will be on stage with Yancey Strickler of Kickstarter, Julie Bornstein of Sephora and Brad Brown of REI.
Action-packed day two of Summit starts with The Reinvention of Marketers. Led by Adobe VP of Strategy and Digital Marketing John Mellor, this session is all about how marketers can reinvent themselves for the digital age. It’s sure to motivate when Seattle Seahawks’ Richard Sherman and iconic actor, director and Sundance founder Robert Redford take the stage.
Sessions close with the always-anticipated Summit Sneak Peek – where you’ll get early looks at pre-release Adobe tech innovations, and a few chuckles thrown in from host Eric Stonestreet of the hit TV show Modern Family. And wrapping up day two day is our Summit Bash. Rock the day away with a lineup of bands.
Here are the specific dates and times of the general sessions so you don’t miss out:
Tuesday, March 25
Wednesday, March 26
Note: All times in Mountain Time.
Summit is only a week away, and for those of us making the trip to Utah, the excitement is starting to build! We realize not everyone can join us on the ground at Summit, though. Luckily, you can still enjoy our kickoff keynote on Wednesday, March 6, from 9:00 AM to 11:00 AM (MST) with Brad Rencher, Adobe’s SVP & GM of Digital Marketing, live online.
Brad’s theme this year will be “The Last Millisecond”. In order to create the kinds of individualized digital experiences that drive consumers to act, brands have to understand how to optimize the few moments between an action – a click, a tap, a swipe – and an experience. Brad and a number of special guests will illustrate how Adobe’s solutions are bringing together the four key components of the last millisecond for brands and consumers.
No matter where you are, you’re welcome to join the free live stream of this event. A signup link is here.