What is Targeted Discovery? It sounds a bit like an oxymoron, but it’s not. From a site search perspective, targeting enables the digital marketer to more efficiently drive conversions, content consumption, registrations etc. Discovery is a technique that draws the online visitor in by making intelligent suggestions and presenting relevant options to the user that he/she may not have even known about or considered. Discovery does not happen by accident but when done right, it can make the visitor feel like they have just experienced a very personal, engaging interaction. Coupled together, Targeted Discovery can be a true differentiator.
Want to learn more about this powerful approach? Please plan to attend the breakout session on Targeted Discovery (#504) which is part of the Personalized Engagement track at Summit. We will also discuss personalization and site navigation best practices. You’ll have an opportunity to hear from and engage with Seth Moore, Director of Business Architecture and Strategy at Overstock.com. Overstock.com provides a shining example of optimizing site search and deploying Targeted Discovery. Please join us to learn more.
Contributed by: Francesca Lohman, Senior Product Marketing Manager for Adobe Search&Promote