Posts tagged "marketing analytics"

Where should you focus your marketing efforts?

Marketing has changed more in the past 2 years than the last 50, or so say the 1,000 marketers we spoke to for our recent Digital Distress: What Keeps Marketers Up at Night study. The pace of change in our industry has been incredible thanks to the digital explosion. While the digital era offers marketers more avenues than ever to reach customers, it makes it so much harder. So the question is, where to focus your energies as you look ahead? Do you double down on display ads? Do you hire more social media managers? Do you focus more on personalization? How important is your cross-channel campaign management now that all the marketing segments want attribution for their particular efforts?

We get it. In a time where a customer’s digital journey has multiple touch points, it’s ALL important. Yet, it doesn’t make our jobs any easier! With Summit this year, we’re looking to alleviate the strain on marketers. Need to get ahead and simply know about social media marketing? There’s a dedicated track with a number of confirmed sessions on that, with more to come. Personalization and targeting? We have a bunch of sessions around that too.

Check out all our tracks and view the full session catalog to customize the experience to your needs, interests and experience level.

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