Posts tagged "Marketing Reinvention"

Not Taking a Risk is a Risk

Robert RedfordThe theme of reinvention was interwoven throughout the general sessions on day two of #AdobeSummit, and focused on the need for marketers to take risks for reinvention to actually happen. Our morning general session featured inspirational celebs, who are the epitome of risk-taking and reinvention – Seattle Seahawks cornerback Richard Sherman and iconic actor and filmmaker Robert Redford. Richard hit on the need for authenticity in social, which helped him through the much-talked-about interview with Erin Andrews. One of our #AdobeSummit Insiders, Elisabeth Osmeloski recapped the top 10 marketing lessons from Sherman’s session here. Redford followed shortly after with a talk focused on the need for art and creativity in business, noting that he sees “art as chaos and business as order, and one needs to follow the other.” Missed the session? Catch it here.

As we did with Yancey Strickler’s time on stage yesterday, we held a Tweet for Good activation while Robert was on stage. Across his 30+ minutes on stage with our CMO Ann Lewnes, his talk generated over 2,400 tweets that drove more than $12K in donations towards the Sundance Institute

We book ended the morning keynote with our Sneaks session, which offered a look into what we have going on in our Labs, and our Summit Bash headlined by Grammy Award winner Vampire Weekend. Here’s a quick digest:

Marketing Reinvention Takes Over Adobe Summit

DisruptThe official start of Adobe Summit kicked off Tuesday with the opening keynote session, The Marketing Revolution, which centered around the need and tremendous opportunity the digital landscape offers marketers to reinvent. Our SVP and GM Brad Rencher hosted, pointing how much more creative marketers can be if we can just get over the tech hurdles.

Joining Brad on stage were a number of industry luminaries that gave us all something to aspire to, including REI’s Brad Brown, Audi’s Jeff Titus and Sephora’s Julie Bornstein. Kickstarter co-founder and CEO, Yancey Strickler wrapped it up, walking us through the shift of how we market and fund ideas. Yancey generated quite the buzz with our Tweet for Good campaign, which saw a tweet a second from the crowd, to help the Kickstarter campaign for Scratch Jr.

Besides the speakers, there were a slew of announcements. Missed the keynote? Watch it on-demand.

Catch other highlights below, and stay connected on the #AdobeSummit conversations on Twitter, Facebook and Instagram.