Posts tagged "speakers"

Justin (JC) Coghlan from Movember Speaking At Adobe Summit

4 million ‘Mo Bros’ and ‘Mo Sistas’ across 21 countries have raised £345 million for prostate and testicular cancer. The impact this has had on men’s health is everlasting. The organisation behind this global movement is Movember, who have been changing the face of men’s health since 2003.

Justin (JC) Coghlan, co-founder of Movember, will be talking to center stage at Adobe Summit in London next week (14-15 May) to discuss how they keep the conversation about men’s health alive. We caught up with JC ahead of Summit to find out a bit more….

 

Can you tell us a bit more about your day-to-day activities for Movember?

I oversee our Movember operations out of the London HQ that run our campaigns across mainland Europe, Ireland, UK, South Africa. I also manage our global events and partnership teams and sit on our Marketing Committee that oversees our global campaign direction and the continued growth of the brand.

1000heads_Adobe_JC_TwitterWhat key digital marketing trend do you see making it big by the end of 2014?

Wearable technology is the obvious new direction coming out of 2014. We know that continued improvement and development is launching around sports bands, google with glass on the scene, to whole ranges of new wearable tech launching.

2014 and beyond is really all about taking things to the next level with wearable tech.

Health and wellness should play an exciting role here. Technology launching that can monitor everything, through wearable and mobile devices, will change the game; from contact lenses that change colour when your blood sugar is low or something like Wello, which monitors all your vitals.

Wearable devices could ultimately track all your data and upload to your doctor, so your body function over a period of time is tracked, not just a snapshot of how you are on the day, which would play a key role in preventable health.

Can you give us a little teaser of what you will be exploring in your Summit keynote?

Keeping it clean, simple and fun with a global audience each season that generates billions of conversations about Movember and Men’s Health.

What campaigns have inspired you the most recently?

Campaigns that know their audience and use technology in a creative way to capture and engage, such as:

  • Kontor Records Back to Vinyl office turntable and use of innovative apps.
  • Pepsi Max’s Unbelievable Bus Shelter is really nice use of media; a good idea brought to life by new technological capabilities.
  • Save the Children’s Most Shocking Second a Day campaign. Simple ad idea with 30 million views. A classic twist and emotional bit of film and brought to life through a production technique that borrows from what people are already doing online, tracking themselves over time with ‘a second a day’ of filming.

If you were given complete freedom, both creatively and financially, what would you do next?

Change the world of health, empower everyone with knowing their personal historical health data, critical health numbers and footprint, for them as an individual. Getting this right in preventive health will change the world.

 

For those attending Adobe Summit next week we look forward to seeing you there and should you want to grow your Mo, we’ll be sure to give you a shout out!

Don’t forget, you can take part in the conversation with #AdobeSummit.

David Williams from ASOS Speaking at Adobe Summit

For millions of twenty-something fashion lovers, ASOS is the go-to destination for inspiration, style tips and, of course, online shopping. With 8.2 million active users and shipping to over 234 countries, ASOS delivers the right fashion to fashionistas across the globe.

Joining us at Adobe Summit in London, May 14-15, is David Williams from ASOS who will be speaking as part of the Digital Analytics track. Before he does, we caught up with him to discuss digital trends, his role as head of customer intelligence and what will be a hit in 2014.

Can you tell us a bit more about your role at ASOS?

I head up our Analytics and Data Science teams. We’re tasked with using customer engagement data to fuel not only better decision making, but to build customer-facing propositions on the top of it.

1000heads_Adobe_ASOS_TwitterWhat key digital marketing trend do you see making it big by the end of 2014?

A move from understanding customers as cookies to customers as individuals. It’s been a long time coming, but with a higher and higher proportion of traffic coming from mobile and the average consumer having access to more and more internet-connected devices (my own count in daily usage is 6!!), a lot of understanding is being lost by not tying those journeys together. Being able to connect the customer journey is going to be key in 2014.

What are you most looking forward to at Summit this year?

Great discussions with like-minded individuals and a preview of what is to come from Adobe in the coming months. Sneaks is a favourite, plus looking back at what enhancements have been dropped in the last year that I didn’t know about!

Can you give us a little teaser into what you will be exploring in your Summit talk?

The session is on analytics practice maturity and how you can use Adobe’s own assessment tool to benchmark your team – we’ll be giving some insight on our own experience with that process.

What do you find most interesting about working with customer insights data?

The velocity and variety of both the data and the problems we’re looking to solve… we’re never sat still for long, the work is diverse and challenging and we can genuinely help influence business decisions and the bottom line.

If you want to hear more from David, be sure to attend his session Best-in-class analytics: How to move your practice up the maturity curve at 3.45pm, May 14 at Adobe Summit. You can also join the conversation with ‪#AdobeSummit.

Michael Acton Smith Speaking at Adobe Summit

Mind Candy is ‘an entertainment company that creates magical brands with a digital heart’ and are the creators of Furi, Poppet, Luvli, Katsuma, Diavlo and Zommer (also known as Moshi Monsters).

The man behind these hugely popular pet monsters - Moshi Monsters has over 80 million registered users online - is Michael Acton Smith, CEO and creative director.

I caught up with Michael before he takes to the stage at Adobe Summit in London, May 14-15, to find out how these pet monsters came to life, what motivates him and of course, what he’ll be sharing at Summit.

TW_speaker_michaelsmithCan you tell us a bit more about how you came up with the idea of Moshi Monsters in a coffee shop?

The first game we created at Mind Candy was a very complex online and offline treasure hunt called Perplex City. It was ground breaking, but sadly it wasn’t a hit and with our money fast running out we needed another idea

I had a favourite coffee shop in Battersea that I would spend hours in doodling and daydreaming ideas.  This is the location where Moshi was sparked to life. I had seen how kids loved the Internet and so wanted to create a fun but safe virtual world for them to play within. I liked the idea of populating this world with little pet monsters for them to adopt and nurture

What’s the next step in building ‘the largest entertainment brand in the world for the new digital generation’?

We’re trying to build the greatest entertainment company, rather than the ‘largest entertainment brand’.

We want to continue creating magical entertainment that kids of all ages love. Our brands have a digital heart but can be enjoyed in many other ways such as magazines, books, toys, music and movies. We have several new exciting projects bubbling away

Can you give us a little teaser into what you will be exploring in your Summit talk?

I’m going to tell the story of my entrepreneurial adventures and share the lessons learned along the way that will hopefully be useful for the audience.

I will also talk a little about the next big project we’ll be launching at Mind Candy.

What new digital approaches will you be taking on your current or future projects?

We don’t have a single digital approach, but are very aware that kids are the ultimate early adopters and it’s important for us to stay on top of what technologies and apps they are excited by.

Do you see any links between your passion in music and your entrepreneurial drive?

I love the entertainment business and that has been a common thread through all my projects: FireboxPing Pong Fight ClubMind Candy, and Berwickstock, the music festival.

If you want to hear more from Michael, Mind Candy’s next big project, and of course, Monsters, register now for Adobe Summit.

Follow Michael @acton and take part in the conversation with ‪#AdobeSummit.

See you there!

Will Hayward Speaking at Adobe Summit EMEA

 

Second up in our series of blogs, where we get to know a little bit more about some of the speakers that will take to the stage at Adobe Summit in London (14-15 May), is Will Hayward, vice president of advertising for BuzzFeed.

Will talks bravery in digital marketing and reveals his favourite campaign, which of course features a cat….being more like a dog!

Can you tell us a bit more about your role at BuzzFeed?

I head up the commercial side of the business in Europe – so the creative work we do for brands, the sales team, the account management team and our product positioning.

FB_speaker_willhayward

What key digital marketing trend do you see making it big by the end of 2014?

I think brand owners will finally move beyond the age of destinations. This is something that very much belongs in the history books – the idea that the entire function of digital marketing is to drive clicks through to a website is as equally limiting to your interaction with customers as it is unrealistic. Lets work harder to go to where consumers are, and tell stories so good that they get shared across the social web.

 

What are you most looking forward to at Summit this year?

Nibbles.

Can you give us a little teaser into what you will be exploring in your Summit talk?

We think about social currency quite often. Why do people share? What is it about the bits of content that they share that makes them want to do so? And how can brands create something of value that would encourage their target audience to repost the content?

What is your favourite thing about being a digital marketer?

The pace. Working with really smart people. Thinking about the future and focusing on the creation of great work, in-spite of the dearth of such work in the market.

What campaigns have inspired you the most recently?

O2′s be more dog, of course.

If you were given complete freedom, both creatively and financially, what would you do next?

There is a common pot of brand values that all marketers claim – customer first, inclusivity, tech focused. If I had total freedom I would focus on work that defines what a brand ISN’T – Facebook do this well (they aren’t perfectionists, they “move fast and break things), as I think Apple do (they aren’t humanised, they are to a certain extent anonymous). That doesn’t require financial freedom, just a little bravery.

To hear more from Will come down to Adobe Summit in London on 14-15 May, follow him on Twitter (@billyhayward) and tell us what you think by taking part in the ‪#AdobeSummit conversation.

 

 

Amber Atherton Speaking At Adobe Summit EMEA

With only a few weeks till Adobe Summit, we’ve been catching up with our speakers to find out what makes them tick, who inspires them, and what they’ll cover when they take to the stage in London on May 14-15.

First up, Amber Atherton, named 5th most powerful person in Vogue’s Digital Power List and founder and director of My Flash Trash talks fashion, creativity, and educational reform … .

Amber AthertonCan you tell us a bit more about how you started My Flash Trash (MFT)?
After various dabbles in ecommerce, fashion and gaming ventures throughout childhood, I set up MFT from my dorm at school. As one of the first UK fashion blogs to have a shopping cart function, we quickly gained a following that catalysed us into a marketplace for the world’s coolest jewellery designers.

Can you give us a little teaser into what you will be exploring in your Summit talk?
I’ll be giving an insight into how some of my ideas transformed into businesses, from the age of 16, and how you can unlock creativity and solve problems with a few curious case studies. Mainly, I want to motivate the whole audience so when they leave my talk they are ready to be a total boss.

What is your favourite thing about being an entrepreneur?
The ability to direct my own schedule. For me, time is the most valuable asset and having the freedom to control how I spend it is one of my favourite things about being an entrepreneur.

What campaigns have inspired you the most recently?
Strangely, mainly men’s deodorant campaigns. What Old Spice did in the USA was amazing and Lynx’s most recent ‘make peace’ campaign was so virally epic.

If you were given complete freedom, both creatively and financially, what would you do next?
I’m passionate about creating a greater synergy in education between academia and entrepreneurship. There is a massive lack of practical business and career defining experience in school curriculum. So I want to work on changing that in some way next.

Follow @AmberAtherton and take part in the Adobe Summit conversation with ‪#AdobeSummit.

You can also check out the list of other stellar speakers on our website, where you can also register, for what will be THE digital marketing conference of the year in Europe!

Turning Big Data into Big Dollars at Summit

Jack Philbin The roster of speakers at Adobe Summit is always strong, and this year is no exception.

One of the speakers we’re thrilled to have at Summit 2013 is Jack Philbin, Co-Founder, President and Chief Executive Officer of Vibes, a leading company in the mobile marketing and wireless industry.

Jack will share his thoughts on how to turn big data into big dollars, as well as insights into key mobile trends, the evolving mobile landscape, ROI on mobile, and much more in his session on Day 1 of Summit.

If you’re wrestling with how to take better advantage of the many opportunities in the mobile world, and beat the challenges mobile presents to marketers, this is a “must see” session.

Over the next few weeks we’ll be spotlighting more of the luminary and keynote speakers here on the blog. If you’ll be at Summit, make sure you add their sessions to your Summit plan!