Posts tagged "speakers"

Will Hayward Speaking at Adobe Summit EMEA

 

Second up in our series of blogs, where we get to know a little bit more about some of the speakers that will take to the stage at Adobe Summit in London (14-15 May), is Will Hayward, vice president of advertising for BuzzFeed.

Will talks bravery in digital marketing and reveals his favourite campaign, which of course features a cat….being more like a dog!

Can you tell us a bit more about your role at BuzzFeed?

I head up the commercial side of the business in Europe – so the creative work we do for brands, the sales team, the account management team and our product positioning.

FB_speaker_willhayward

What key digital marketing trend do you see making it big by the end of 2014?

I think brand owners will finally move beyond the age of destinations. This is something that very much belongs in the history books – the idea that the entire function of digital marketing is to drive clicks through to a website is as equally limiting to your interaction with customers as it is unrealistic. Lets work harder to go to where consumers are, and tell stories so good that they get shared across the social web.

 

What are you most looking forward to at Summit this year?

Nibbles.

Can you give us a little teaser into what you will be exploring in your Summit talk?

We think about social currency quite often. Why do people share? What is it about the bits of content that they share that makes them want to do so? And how can brands create something of value that would encourage their target audience to repost the content?

What is your favourite thing about being a digital marketer?

The pace. Working with really smart people. Thinking about the future and focusing on the creation of great work, in-spite of the dearth of such work in the market.

What campaigns have inspired you the most recently?

O2′s be more dog, of course.

If you were given complete freedom, both creatively and financially, what would you do next?

There is a common pot of brand values that all marketers claim – customer first, inclusivity, tech focused. If I had total freedom I would focus on work that defines what a brand ISN’T – Facebook do this well (they aren’t perfectionists, they “move fast and break things), as I think Apple do (they aren’t humanised, they are to a certain extent anonymous). That doesn’t require financial freedom, just a little bravery.

To hear more from Will come down to Adobe Summit in London on 14-15 May, follow him on Twitter (@billyhayward) and tell us what you think by taking part in the ‪#AdobeSummit conversation.

 

 

Amber Atherton Speaking At Adobe Summit EMEA

With only a few weeks till Adobe Summit, we’ve been catching up with our speakers to find out what makes them tick, who inspires them, and what they’ll cover when they take to the stage in London on May 14-15.

First up, Amber Atherton, named 5th most powerful person in Vogue’s Digital Power List and founder and director of My Flash Trash talks fashion, creativity, and educational reform … .

Amber AthertonCan you tell us a bit more about how you started My Flash Trash (MFT)?
After various dabbles in ecommerce, fashion and gaming ventures throughout childhood, I set up MFT from my dorm at school. As one of the first UK fashion blogs to have a shopping cart function, we quickly gained a following that catalysed us into a marketplace for the world’s coolest jewellery designers.

Can you give us a little teaser into what you will be exploring in your Summit talk?
I’ll be giving an insight into how some of my ideas transformed into businesses, from the age of 16, and how you can unlock creativity and solve problems with a few curious case studies. Mainly, I want to motivate the whole audience so when they leave my talk they are ready to be a total boss.

What is your favourite thing about being an entrepreneur?
The ability to direct my own schedule. For me, time is the most valuable asset and having the freedom to control how I spend it is one of my favourite things about being an entrepreneur.

What campaigns have inspired you the most recently?
Strangely, mainly men’s deodorant campaigns. What Old Spice did in the USA was amazing and Lynx’s most recent ‘make peace’ campaign was so virally epic.

If you were given complete freedom, both creatively and financially, what would you do next?
I’m passionate about creating a greater synergy in education between academia and entrepreneurship. There is a massive lack of practical business and career defining experience in school curriculum. So I want to work on changing that in some way next.

Follow @AmberAtherton and take part in the Adobe Summit conversation with ‪#AdobeSummit.

You can also check out the list of other stellar speakers on our website, where you can also register, for what will be THE digital marketing conference of the year in Europe!

Turning Big Data into Big Dollars at Summit

Jack Philbin The roster of speakers at Adobe Summit is always strong, and this year is no exception.

One of the speakers we’re thrilled to have at Summit 2013 is Jack Philbin, Co-Founder, President and Chief Executive Officer of Vibes, a leading company in the mobile marketing and wireless industry.

Jack will share his thoughts on how to turn big data into big dollars, as well as insights into key mobile trends, the evolving mobile landscape, ROI on mobile, and much more in his session on Day 1 of Summit.

If you’re wrestling with how to take better advantage of the many opportunities in the mobile world, and beat the challenges mobile presents to marketers, this is a “must see” session.

Over the next few weeks we’ll be spotlighting more of the luminary and keynote speakers here on the blog. If you’ll be at Summit, make sure you add their sessions to your Summit plan!