The theme of reinvention was interwoven throughout the general sessions on day two of #AdobeSummit, and focused on the need for marketers to take risks for reinvention to actually happen. Our morning general session featured inspirational celebs, who are the epitome of risk-taking and reinvention – Seattle Seahawks cornerback Richard Sherman and iconic actor and filmmaker Robert Redford. Richard hit on the need for authenticity in social, which helped him through the much-talked-about interview with Erin Andrews. One of our #AdobeSummit Insiders, Elisabeth Osmeloski recapped the top 10 marketing lessons from Sherman’s session here. Redford followed shortly after with a talk focused on the need for art and creativity in business, noting that he sees “art as chaos and business as order, and one needs to follow the other.” Missed the session? Catch it here.
As we did with Yancey Strickler’s time on stage yesterday, we held a Tweet for Good activation while Robert was on stage. Across his 30+ minutes on stage with our CMO Ann Lewnes, his talk generated over 2,400 tweets that drove more than $12K in donations towards the Sundance Institute.
We book ended the morning keynote with our Sneaks session, which offered a look into what we have going on in our Labs, and our Summit Bash headlined by Grammy Award winner Vampire Weekend. Here’s a quick digest:
Every conference website says, ‘This is the year you won’t want to miss!’ Perhaps true for them…but with the speakers at this year’s Summit… Is “prepare to be enraptured” too much hyperbole?
Our stellar lineup of guest speakers includes business leaders on the edge of what’s hot now, an athlete who’s star is high in the sky, and artists and actors who all truly represent and inspire this year’s core theme: reinvention.
Kicking things off in the opening general session The Revolution of Marketing on Tuesday, March 25 will be Adobe CEO Shantanu Narayen and GM & SVP Brad Rencher. They will be on stage with Yancey Strickler of Kickstarter, Julie Bornstein of Sephora and Brad Brown of REI.
Action-packed day two of Summit starts with The Reinvention of Marketers. Led by Adobe VP of Strategy and Digital Marketing John Mellor, this session is all about how marketers can reinvent themselves for the digital age. It’s sure to motivate when Seattle Seahawks’ Richard Sherman and iconic actor, director and Sundance founder Robert Redford take the stage.
Sessions close with the always-anticipated Summit Sneak Peek – where you’ll get early looks at pre-release Adobe tech innovations, and a few chuckles thrown in from host Eric Stonestreet of the hit TV show Modern Family. And wrapping up day two day is our Summit Bash. Rock the day away with a lineup of bands.
Here are the specific dates and times of the general sessions so you don’t miss out:
Tuesday, March 25
Wednesday, March 26
Note: All times in Mountain Time.