The theme of reinvention was interwoven throughout the general sessions on day two of #AdobeSummit, and focused on the need for marketers to take risks for reinvention to actually happen. Our morning general session featured inspirational celebs, who are the epitome of risk-taking and reinvention – Seattle Seahawks cornerback Richard Sherman and iconic actor and filmmaker Robert Redford. Richard hit on the need for authenticity in social, which helped him through the much-talked-about interview with Erin Andrews. One of our #AdobeSummit Insiders, Elisabeth Osmeloski recapped the top 10 marketing lessons from Sherman’s session here. Redford followed shortly after with a talk focused on the need for art and creativity in business, noting that he sees “art as chaos and business as order, and one needs to follow the other.” Missed the session? Catch it here.
As we did with Yancey Strickler’s time on stage yesterday, we held a Tweet for Good activation while Robert was on stage. Across his 30+ minutes on stage with our CMO Ann Lewnes, his talk generated over 2,400 tweets that drove more than $12K in donations towards the Sundance Institute.
We book ended the morning keynote with our Sneaks session, which offered a look into what we have going on in our Labs, and our Summit Bash headlined by Grammy Award winner Vampire Weekend. Here’s a quick digest:
Last year, three million people from all seven continents (including Antarctica) pledged $480 million to Kickstarter projects. Kickstarter brought to life ideas like Oculus Rift that changed how we play, Project H Design that changed where we learn, and Goldieblox that changed how girls play and learn.
Ultimately, Kickstarter has changed the way people market and fund innovation – and we’re all for it! If you are too, join in our Tweet for Good campaign.
Given the voice and platform Kickstarter has offered, we’re extremely excited to have its CEO and co-founder, Yancey Strickler, on stage during our opening keynote to talk to its role in “The Revolution of Marketing” on Tuesday, March 25 starting at 8:30 a.m. MT. For every tweet that includes the #AdobeSummit hashtag during Yancey’s time on stage, Adobe will donate $5 to the Kickstarter campaign for Scratch Jr.
Scratch Jr. is a redesigned version of the popular Scratch programming language, catered to younger children. This program inspires creativity in children by teaching them to program their own interactive games and stories so they can express themselves via a computer, not just interact with it.
We’ll be doing the same “Tweet for Good” campaign during Robert Redford’s chat with our CMO Ann Lewnes during the Day 2 keynote. We will donate $5 per #AdobeSummit tweet to the Sundance Institute – a non-profit organization that allows filmmakers and artists to explore stories independent of commercial and political pressures.
Can’t make Adobe Summit? Watch Yancey’s address during the Day 1 Keynote via Summit Online. Register here to watch it live.