Welcome to Summit!

A few tips on maximising your Summit experience

summit-welcome

This week we kick off our largest ever Summit in Europe.  We expect about 2,500 marketers from 38 countries.  Summit has doubled in size every two years and has got so big, that we’ve had to move it to an Olympic venue, the ExCel London Exhibition and Convention Centre. We’ve also increased the number of session tracks and breakout sessions (more than 60) as well as the number of customers presenting, giving you even more opportunities to learn from your peers.

Summit has become the industry’s premier digital marketing conference because we strive to ensure that attendees derive significant value from the show.  If you have registered and are attending this week, here are a few tips to help you make the most of your Summit experience:

Attend the keynotes and general sessions

We have four main stage sessions across the two days of Summit.  These sessions are meant to inform, inspire and entertain.  And they will!  You will hear from top thinkers, business leaders, innovators and marketers who continue to push the boundaries to be more successful.  Some of these presenters include:

Felix Baumgartner, record-breaking daredevil and skydiver who become the first man to free fall from space.  Space!

Stefan Olander, Vice President, Digital Sport at Nike and Ajaz Ahmed, CEO of AKQA will talk about Velocity: The Seven New Laws for a World Gone Digital, the book they have written together

Phil Fearnley, General Manager News & Knowledge, Future Media at the BBC, will talk about how digital coverage of  Olympics was as transformational to the BBC as the invention of colour TV

Award-winning comedian Nina Conti joining us for Summit Sneaks

Join the conversation

We are using the hashtag #AdobeSummit before, during and after the show.  We hope you will participate with us and your peers as we discuss the keynotes, breakouts and, of course, the fun of Summit!

Download the Summit App

This app will give you easy access to the full event schedule, speaker and sponsor listings, social conversations, event information and more. Plus, you can create your own personalised agenda and connect directly with your fellow delegates. The app is available to download for iPhone/iPad and Android (search for ‘Adobe Summit’ on iTunes or Google Play) and there’s a mobile web version for other devices. Direct links follow:

iPhone/iPad
Android
Mobile

Take the time to plan your agenda

We have lots of valuable information being shared across seven tracks of breakout sessions this year.  Almost every session in the first five tracks includes at least one customer presenter.  The breakout tracks are:

Digital Analytics (making online, social, mobile, video and customer analytics data actionable)
Web Experience Management (creating relevant brand and commerce experiences)
Digital Advertising (focusing resources on the most salient and impactful solutions in order to compete in this aggressive advertising landscape)
Targeting & Optimisation (accurate and effective data-driven targeting and on-going, disciplined optimisation)
Social Marketing (the latest trends, challenges, and how leading social marketers are using social media to improve ROI and extend relationships with their customers)
Marketing Innovations (luminaries and innovators share their expertise, vision and experience on how to take digital marketing to the next level)
Tech Labs (Adobe’s top technologists share innovative approaches to measurement, optimisation and targeting across all your digital marketing activities)

HAVE FUN!

Please plan to attend the cocktail reception on Wednesday 24 April at 17:30, which is directly after the closing of the general session.  This reception will be held in the Community Pavilion and is a great way to unwind and prepare for the Summit Party.

The Summit Party is Wednesday 24 April at 19:30.  This is our way showing you how much we appreciate your support and attendance. This year’s party will feature amazing entertainment from pop sensation Jessie J, great food and drinks, and a few surprises!

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