June 22, 2010 /

The New Yorker to use Digital Magazine Solution from Adobe

The New Yorker, the iconic magazine title from publisher Condé Nast, confirmed today that it will use the Digital Magazine Solution from Adobe to create an engaging magazine experience for tablet devices like the iPad.  This comes as Chuck Townsend, CEO of Condé Nast, notes that the WIRED Reader that was created with this solution has surpassed 90,000 downloads – all in a the period of roughly a month. In today’s New York Times article Townsend indicates that the WIRED Reader has “surpassed our newsstands sales…but
interestingly, has not cannibalized them either.”

Following in the success of WIRED, we’re excited that Condé Nast has chosen our Digital Magazine Solution for The New Yorker to deliver not only an immersive, interactive experience for readers, but also tangible business results.  As Tom Wallace, editorial director at Condé Nast previously stated, “WIRED’s visionary execution of Adobe technology expands the potential
of this new medium for all Condé Nast magazines. Our work with Adobe is
just beginning. We expect to use this technology to deliver more of our
publications over the coming months.”

The Digital Magazine Solution will be available soon on Adobe Labs to help a broad set of publishers to transform InDesign CS5 layouts
into compelling content applications.

Learn more about Adobe Digital Publishing



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