May 4, 2011 /

Royal Wedding Souvenir App launches from The Daily Mail

Now the Royal Wedding will live for time immemorial with a new interactive Royal Wedding souvenir app for the iPad, created with Adobe Digital Publishing Suite.  The souvenir book commemorates Prince William’s much anticipated marriage to Kate Middleton on April 29, 2011 and was published by the UK’s Daily Mail newspaper.

This is the second tablet publication from the Daily Mail’s publishing house created using Digital Publishing Suite and follows the successful YOUInspire fashion supplement that was released in February.

The Royal Wedding book contains photography and commentary from the special day that attracted a massive 2 billion viewers worldwide. The book begins with photos from the early morning when various distinguished royalty, prime ministers and guests from around the world began to arrive at Westminster Abbey, exclusive shots from the actual ceremony, and then the famous appearance of the newlyweds on the balcony at Buckingham Palace, as well as the fly-by from the Royal Air Force.

The publication was created in just hours to ensure that it was available to download on the night of the actual wedding. The small design team from The Daily Mail worked on the content as soon as it was available from the publisher’s official wedding photographers that were at the event, allowing them to create this one-off interactive Royal Wedding publication within the extremely tight timeframe.

The app has a preview sampler free to download from the App Store, from which you can then upgrade to buy the full keep-sake version of Prince William and Kate Middleton’s big day. The digital version has been designed to complement the print version that was featured in last weekend’s newspaper.

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