Adobe and WoodWing Join Forces

WoodWing Becomes an Adobe Digital Publishing Suite Value Added Reseller

Adobe has had a long relationship with WoodWing, and today at MAX Adobe announced that WoodWing will begin to integrate Digital Publishing Suite into the WoodWing Enterprise Publishing System. As a value added reseller, WoodWing will solely offer Adobe Digital Publishing Suite Enterprise and Professional editions as its solution for tablet publishing, further extending the long standing relationship between the two companies. What does this mean for customers and the industry? By joining forces, we believe it will strategically place our shared customers at the forefront of the tablet industry. Providing access to the Digital Publishing Suite workflows within the WoodWing editorial workflow system will empower magazine, newspaper and corporate customers to efficiently create, publish, analyze, and monetize engaging tablet content. Integration of Adobe Digital Publishing Suite and the WoodWing editorial solution is expected to be complete in November 2011.  Those of you attending the WAN-IFRA Expo in Vienna this Fall will be able to see a first peek at the integration and its progress.

Building on WoodWing Workflow Systems
WoodWing, based in the Netherlands, has developed and implemented state of the art editorial workflow solutions that enable the efficient production of print, online and tablet publications. Some of your favorite magazine, newspaper and book publishers, as well as communication agencies and corporate customers, rely on WoodWing for multi-channel publishing. The alliance between Adobe and WoodWing means that WoodWing can now fully focus on its editorial workflow business which is vital for large publishing organizations. Some of the largest publishers in the world, including Time Inc. and Meredith Publishing (Better Homes & Gardens, Parents, and Ladies’ Home Journal), rely on WoodWing to power their publishing business.   The agreement is also a win for Adobe in that we gain a path to more quickly scale our Digital Publishing Suite business and serve a wider range of customers and geographies.

Utilizing Robust Features from Adobe
Within WoodWing Enterprise, users will be able to create .folio files using Content Station and WoodWing’s Digital Magazine Plug-ins for InDesign.  The .folio files are then automatically uploaded to the hosted Digital Publishing Suite platform. WoodWing customers will gain the ability to create branded applications directly within Digital Publishing Suite giving them tight control over the complete tablet publishing process, leverage a robust and reliable distribution network for fulfilling content to tablet devices and access foundational analytics driven by Adobe Online Marketing Suite (SiteCatalyst). Now WoodWing customers can combine the best-in-class WoodWing editorial workflow solution with the benefits of Adobe Digital Publishing Suite in a single, cross-media workflow.

As a Digital Publishing Suite reseller, WoodWing will cease the sale of its Reader Application and Content Delivery Service, and immediately shift to selling Adobe Digital Publishing Suite, with sole support for the Digital Publishing Suite .folio file format. All WoodWing customers are expected to have transitioned to Digital Publishing Suite by November 2012.

We are excited about the possibilities that this agreement offers both customers and the industry. For more information, read the Adobe Press Release or our Frequently Asked Questions page.




  • By Sergio - 5:06 AM on February 29, 2012