Join Us at the IFRA Expo in Vienna!

The annual IFRA Expo is coming up next week in Vienna, Austria as a part of World Newspaper Week. We will convene with leaders in the publishing industry, discuss tablet strategies, and provide guidance and expertise around the Digital Publishing Suite solution. Join the Adobe team and your peers in workshops, presentations, and demonstrations in order to expand your knowledge around print and tablet distribution.

Adobe Booth

All Days: Monday, October 10th – Wednesday, October 12th
Booth A361 – Hall A
Join us at the Adobe booth where you can see demos of Digital Publishing Suite, Creative Suite and Omniture Online Marketing Suite during each day of the conference.  Adobe will also be delivering short, informative presentations in their booth theater.  Below is a schedule of upcoming presentations.


10:30-10:50     Adobe Digital Publishing Suite Overview
11:00-11:20     Best Practices – Adobe Digital Publishing Suite Case Studies

Publishers will share their experiences: RED Bulletin (Monday), Mercedez Benz Points West with Thinkology (Tuesday), and CHIP (Wednesday)

11:30-11:50      How to Earn Money on Tablets

Adobe Digital Publishing Suite Enterprise Edition features, including direct entitlement and custom store, and flexible business models

12:00 – 12:30   (Monday Only) Weekend Magazin Case Study
13:00 – 13:20   Digital Publishing Suite Subscriptions & Merchandising

How to merge print and digital subscriptions, hands on Direct Entitlement, Customised Store Fronts

13:30 – 13:50   Adobe Digital Publishing Suite Overview
14:00 – 14:20   Measuring Interaction & Optimizing Your Content

Leverage integration of Adobe Online Marketing Suite (Adobe SiteCatalyst) powered by Omniture, with Adobe Digital Publishing Suite

14:30-14:50     All the best for your print business

Learn how to streamline your publishing process with InDesign, Illustrator or Photoshop CS5.5

15:00 – 15:20:  Smooth DPS integration for editorial systems

Use DPS in your existing editorial environment. See how you can profit by using an editorial system

15:30 – 15:50   Best Practices: Adobe DPS Case studies

Publishers share their experiences – Monte (Monday/Tuesday), Weekend Magazin (Wednesday)

16:00 – 16:20: DPS Workshop 1: Create your digital magazine in 20 minutes

 This practical demo shows just how quickly you can build a digital magazine

16:30 – 16:50:  DPS Workshop 2: Build your app in 20 minutes

It can take just 20 minutes to build the corresponding app. We show you how it’s done.


International E-Reading and Tablet Conference
Tuesday, October 12th
Adobe is proud to sponsor the E-Reading and Tablet Conference. Bonnier’s Head of Business Development, Pontus Schultz, will tell share his story of collaborating with Adobe to integrate digital subscriptions into Bonnier’s daily print newspaper. Bonnier was one of the first daily newspapers to use Digital Publishing Suite to publish their paper on a tablet device.

Media Port: Customer Case Studies
Presentation theatre in Hall A is open to all IFRA attendees
Come to Media Port to hear publishing companies showcase their technology driven success stories. Don’t miss the opportunity to interact with the following Adobe Digital Publishing Suite customers as they discuss their journey in transitioning to tablet publishing. For a full schedule, go here.

Monday 10th October
10:30 – 13:00 Theme: Tablet Publishing Trends
10:50 – 11:10 YOU Magazine’s Luxury Fashion Supplement On The iPad – Maximising Content With The Minimum Of Resources

Alistair Dabbs, Editorial Production Specialist, Mail on Sunday, UK

14:00 – 17:00 Theme: Mobile Publishing Business
15:05 – 15:25 Red Bulletin Goes Mobile

Christian Graf-Simpson, iPad Development, Red Bull Media House, Austria

Michael Bergmeister, Production, Red Bulletin GmbH, Austria

Tuesday 11th October
14:00 – 17:00 Theme: Corporate Publishing Business Models
14:45 – 15:05 Mercedes-Benz Launch iPad Magazine ‘Points West’

Simon Milton, Founder and Managing Director, Thinkology, UK

Wednesday 12th October
10:30 – 13:00 Theme: Innovative Advertising
14:45 – 15:05 Measuring Interaction in Digital Publications

Emerging trends and key metrics for digital publications, including a case study from Condé Nast highlighting metrics publishers and advertisers should standardise.

Ed Hewett, Manager of Digital Analytics, Omniture Business Unit,USA

14:00 -17:00 Theme: Crossmedia Publishing Trends
14:35 – 14:55 The CHIP iPad Edition – How to be among the top 10

Thomas Pyczak, managing Director CHIP Communications GmbH and Chief Editor CHIP, Germany

Bastian Stein, Head of Technology CHIP Communications GmbH, Germany


Customer Briefing Sessions
If you will be at IFRA and would like to attend a more detailed briefing on Digital Publishing Suite, please stop by the Adobe booth for information on how you can register to attend the on-site customer briefing session on Monday, October 10.