App of the Week – The New Yorker
This week we are featuring The New Yorker as App of the Week. An iconic magazine with a loyal following, The New Yorker has implemented a Custom Store using HTML. Watch the video to see how the Custom Store can be used to upsell content to engaged readers.
Other fun features:
- Video overlay: Ashrita Furman practices for his entries into TheGuinness Book of World Records
- Audio overlay: Margaret Atwood reads aloud her story, “Stone Mattress”
- Learn how to build a custom viewer for your app in the Adobe Digital Publishing Developer Center. It includes articles on building a custom storefront and building a horizontal swipe storefront with folio preview
- Read the Merchandising with Adobe Digital Publishing Suite white paper to learn more about the business advantages of a custom store and more implementation options