App of the Week – The New Yorker

This week we are featuring The New Yorker as App of the Week. An iconic magazine with a loyal following, The New Yorker has implemented a Custom Store using HTML. Watch the video to see how the Custom Store can be used to upsell content to engaged readers.

Other fun features:

  • Video overlay: Ashrita Furman practices for his entries into TheGuinness Book of World Records
  • Audio overlay: Margaret Atwood reads aloud her story, “Stone Mattress”

Check out the video here!