Authoring Guidelines for the New iPad

The release of the new iPad has created quite a stir in the publishing community, and designers are eager to learn best practices for delivering high quality content for all versions of the iPad. Colin Fleming and the designers at Adobe have provided several resources for publishing to the new iPad. Fleming wrote a white paper, Best practices for using Adobe Digital Publishing Suite to publish to the new iPad, which was updated this week. In addition, he hosted an Ask a Pro session on Friday, April 6th. These recommendations are written with the intent of helping designers work most efficiently:  to build the highest quality display with minimal effort.

The Basics
Before you dive into our recording of Fleming’s Ask a Pro session or open up the white paper, it’s helpful to understand the three basic rules of publishing to the new iPad.

1. Create your articles in PDF format
Compared to raster formats like PNG, the PDF file type results in smaller folio file sizes.

2. Use renditions
Build folios with the same folio name at both 1024 and 2048 resolutions; these different sizes of the same folio are known as renditions. When renditions are used in multi-folio apps, Content Viewer will detect the correct folio size according to the device size, and only the correct folio size will be downloaded to the device.

3. Rebuild the branded app using Viewer Builder and publish
Rebuild your branded app in Viewer Builder using high-resolution app icons and UI assets so that your brand assets look crisp on the retina display. Also make sure you publish both renditions (1024 and 2048) before sending push notifications.

The white paper contains information on:

  • Working with overlays to minimize file size
  • Building renditions
  • Managing metadata
  • Creating assets for both resolutions in Viewer Builder

 Watch the Ask a Pro session here

For more information, read Bob Bringhurst’s Guidelines for Creating Folios for iPad3 and visit the Digital Publishing Suite Developer Center.



  • By Russ - 7:34 PM on May 6, 2012  

    Hi Bob

    I can’t find a place to ask a general question, so I’ll try this.
    My question:
    If I have a Pro Edition DPS and I get an app on the App Store or the Android Markplace, can I have an app that can only be opened by the public with a login code. It is a corporate brochure that only be seen by a select group.

  • By Philipp Schaffner - 2:01 PM on May 1, 2012  

    … this post is so useful that I wrote a news about it for/in the Swiss professional magazine Publisher: !

  • By Mark - 8:01 PM on April 12, 2012  

    Kudos on the podcast and this article!

    • By Adobe Digital Publishing Suite Team - 9:50 PM on April 12, 2012  

      Thanks, Mark!