National Geographic Journeys to New Devices
New devices are flourishing. By 2016, 112 million people in the United States alone are expected to own tablets. The tablet market is still highly competitive, and the availability of new devices keeps publishers on their toes. Whether designers are creating for multiple resolutions or aspect ratios, there is a growing need for tools that allow publishers to be nimble. In order to stay competitive, it is imperative that publishing companies expand their footprint without running a marathon.
Alternate layout tools in InDesign allow publishers to focus on their strengths: engaging content and precise design, with content efficiently repurposed for multiple devices. In this video, Bill Marr, Creative Director at National Geographic, along with colleague Lisa Lytton, walk us through their workflow using new tools available in Creative Suite 6. Soon, you’ll see National Geographic on Amazon Kindle Fire.