Roland UK Ltd.: Hitting the right notes

Roland and Digital Publishing Suite, Professional Edition

After halting production of its print magazine in 2010 due to the tough economy, Roland saw an opportunity to inspire musicians and aspiring musicians through terrific articles that include audio, images, and videos that they can interact with on the iPad.

Martyn Hopkins, brand manager of Roland UK, says it like this: “Only 10% of people play a musical instrument, yet 70% say they would like to. What better way to inspire musicians and aspiring musicians than through terrific articles that include audio, images, and videos that they can interact with on the iPad?”

The Power On digital edition consolidates the best content from across Roland into an interactive publication available in multiple languages from more than 110 different app stores worldwide. The publication has been translated into German, and is now being translated into French and Dutch.

Unlike its print publication, which Roland produced with the help of third-party resources, the digital edition of Power On is created completely in-house using Adobe InDesign and Digital Publishing Suite. Leveraging existing knowledge of InDesign helps Roland avoid long development and publishing cycles and provide the rich and engaging content that readers have come to expect.

The digital edition provides musicians with compelling editorial, videos of musical performances, products that can be rotated 360 degrees, and much more.  Product features even enable viewers to virtually tweak audio settings on equipment, playing with the gear to hear the digital nuances.

Roland is leveraging the built-in analytics of each edition to determine which areas of the publication are most popular to inform future publishing efforts. By gaining deeper insight into open rates, popular articles, and statistics showing where the majority of time is spent by readers within the digital magazine, the publisher will continuing to improve editorial based on the needs of its subscribers.

Roland aims to publish quarterly, and is also looking toward introducing an Android version. Hopkins concludes, “Adobe Digital Publishing Suite provides a fast, fun, and effective way for us to reach our audience on tablets—where we know they spend an increasing amount of their time.”

Read more in the Customer Showcase PDF.