Fast Company: Innovation in publishing
First released in March 2012, the digital edition of Fast Company magazine is already turning heads. Created with the help of Joe Zeff Design, the companion app to the cutting-edge print magazine launched with a cover animation of the notoriously shy founder of Square and inventor of Twitter, Jack Dorsey, behind fogged glass that can be cleared with a few swipes. Since then, the agency has continued reaching new heights by enhancing the digital edition for the new iPad retina display and building animations for the digital edition using Adobe Edge.
To create the Fast Company digital edition, Joe Zeff Design produces page layouts with Adobe InDesign, already integrated into the studio’s workflow. DPS folio sharing enables easy collaboration between the agency and publisher, while the alternate layout workflow in InDesign CS6 helps the team more easily repurpose a layout for devices with different screen sizes and aspect ratios.
Not just for new tablet readers, the direct entitlement capability enabled by Digital Publishing Suite lets Fast Company extend the digital version of its publication to print subscribers, providing an enhanced experience for its loyal customer base. Information on user behavior, gathered using Adobe SiteCatalyst and the built-in analytics in Digital Publishing Suite, helps to inform publication enhancements and customer acquisition strategies.
Noah Robischon, executive editor for digital at Fast Company, says, “Our monthly issue app is offering an enhanced experience for existing readers and helping us attract new subscribers as well. We’re very happy with the numbers we are seeing.”
Click here to view the Fast Company Success Story.