Join a Live Session on In-House Digital Publishing

The Folio MediaNext show has been postponed until January 8-10 due to Hurricane Sandy. The Adobe Digital Publishing Suite team will be present with the same great programming. See you then!

Adobe Presentation at Folio: MediaNext Show

Next week, publishers will gather to share best practices on cross-platform publishing, reader engagement, and monetization at the Folio: MediaNext show. Join Adobe digital publishing strategist Gerald Farro and learn how publishers build apps in-house, using existing talent and expertise. In addition, Farro will share case studies that showcase features in Digital Publishing Suite designed to help publishers reach a wide audience, connect with readers, and monetize content.

TUESDAY | October 30
1:45-2:30 p.m.
Marriott Marquis

About Gerald Farro

Farro joins Adobe from the publishing and media industries where he has held executive positions with Wenner Media , Source Interlink, Bauer Publishing, Time Warner, Pace Communications and CBS.  He was one of the chief architects in the launch and success of Us Weekly where he served as VP Consumer Marketing, he developed the mobile division for Bauer Publishing, and led Maxim Magazine into the tablet space.  His success in bringing products to market includes such other brands as Men’s Journal, Elegant Bride and Disney Comics.



  • By Adobe Digital Publishing - 6:37 AM on November 6, 2012  

    Hi Kris,

    This will not be filmed since it is a part of the Folio show. Gerald often gives talks throughout the year. We’ll keep you posted on events.

  • By kris - 11:54 AM on October 26, 2012  

    can I just watch this session? will it be streamed?

  • By kris - 11:53 AM on October 26, 2012  

    Can i just watch this session?