News You Can Touch
By: Denise Styerwalt, Senior PR Manager, Digital Media at Adobe
Using Adobe DPS, design and production staff at newspapers and magazines can use existing workflows to quickly create and produce mobile content without programming. Additionally, support for HTML5 allows daily newspapers to seamlessly deliver breaking news, sport scores, stock market updates and more, directly to a reader’s digital issue. Compelling design coupled with up-to-the-minute content provides newspapers and magazines with high value content that will generate digital subscriptions and drive greater advertising opportunities.
Through tight integration with Adobe InDesign software, and the included Adaptive Design Tools and alternate layout workflow, digital content can be seamlessly designed and published for multiple channels including print, tablets of various sizes and smartphones.
By adopting Digital Publishing Suite as their mobile publishing platform for TAP-i, Mainichi Newspapers is able to leverage its existing system assets while creating and distributing digital content issues that are richer and more interactive, driving deeper reader engagement.
Download TAP-i from the iTunes store.