November 29, 2012 /

App of the Week: Heifer International’s World Ark Magazine

by Teresa Demel

Just in time for the giving season, Heifer International and Bates Creative Group released World Ark magazine and catalog, powered by Adobe Digital Publishing Suite. World Ark not only showcases the inspiring stories of individuals and communities impacted by Heifer International, but also includes “The Most Important Gift Catalog in the World,” which allows readers to invest in the lives of individuals in developing nations.

In this app of the week video, I share the story of a woman in Bangladesh, who was able to become financially independent through gifts from Heifer International. Her story of transformation is inspiring, brought to life by slideshows and video footage. In this example, we can see photos of children happily learning in school and a video of community members dancing together.

I also walk through the process of purchasing a cow through the catalog. Using buttons and slideshows, it is easy to navigate through the gifts, such as goats, chickens, and stoves, and learn how they will benefit recipients. Without leaving the app, readers can purchase a gift from the online store and return to reading about Heifer International’s work.

And yes, I did donate part of a cow on behalf of my dad. That wasn’t just my fine acting skills. 🙂


App of the Week, Enterprise Features, Retail Catalogs


  • By Teresa Demel - 10:14 AM on November 30, 2012  

    Thanks for your kind words, Connie! I hope Heifer gets great support this holiday season!

  • By Connie George - 4:44 PM on November 29, 2012  

    Teresa, Thank you for your thumb’s up of Heifer’s new World Ark app. It is so nice and beneficial to have your support, both verbally as well as financially. Great instruction on maneuvering through the app and gift giving section. Many thanks, Connie George

  • By Doug Smith - 8:54 AM on November 29, 2012  

    Heifer continues to be a leader in the non-profit community. This is a fantastic way to engage supporters!