Top Gear Magazine Releases Interactive iPad Edition
Engine Creative agency used Digital Publishing Suite to build and release the first interactive edition of TopGear for the iPad: The 2012 Awards Edition. TopGear is not only the UK’s leading car magazine, but also a BBC television series in which Jeremy Clarkson, Richard Hammond and James May test drive and review motor vehicles for enthusiasts.
As Andy Wise, Engine Creative’s strategic director stated:
The iPad edition is a must-have for all fans of the TopGear brand as it combines the great editorial content of the magazine, the detail and interactivity from the website, and the top quality video content you associate with the TV show.
Words can describe the attributes of a car, but only a video of a Dacia Duster SUV driving through the mountains of Peru can fully illustrate how it handles rough terrain. The app embraces interactivity provided by Digital Publishing Suite, allowing readers to zoom in on the dashboard of a Pagani Huayra, or ride around the racetrack in a Toyota GT86. The TopGear app is truly an adventure.
– Download TopGear Magazine on the iPad.