Esquire Breaks Ground With Weekly Tablet Magazine
Esquire is no stranger to innovative breakthroughs in the digital publishing space—from being one of the first publishers to release their digital issue before their print, to integrating tools like Google Maps and Netpage, and delivering some of the most engaging interactivity out there—they have consistently pushed the notion of what’s possible. These innovations have driven over 1M digital subscribers to date, one of the highest numbers in the industry. And now—Esquire Weekly.
The Weekly will be a mix of all the things Esquire does best–ambitious writing, humor, an advice column of a type no one has ever seen, and celebrations of the things Esquire gets enthusiastic about.
When we asked Mark Mikin, Esquire’s Mobile Editions Editor, why they pursued a weekly edition and how DPS has helped, he had this to say:
“We’ve always wanted to make our iPad edition unique—we never wanted it to just be a replica of our print magazine. One of the ways we do that is by making it rich with interactivity, with a lot of multimedia and a fresh design tailored for the tablet. But another thing we can do on the iPad that we can’t do anywhere else is create a whole new edition. One that’s more frequent, like the Weekly. What’s great is that, with the Adobe Digital Publishing Suite tools, we can create this really quite fast. Which is essential.
We realized people were coming back to our app every day looking for more stuff. And we wanted to give them more stuff, in a magazine format, that would entertain them and keep them in the Esquire universe between monthly issues. And we’re really happy with what we’ve come up with. We hope our readers will enjoy it as much as we do.”
Go team Esquire!