App of the Week – O, the Oprah Magazine
By Teresa Demel
Oprah is everywhere. From her talk show to her magazine to her book club, her warm and thoughtful character can so easily permeate many parts of our lives. In this app of the week video, I show how Oprah Magazine on the iPad uses features in Digital Publishing Suite to pull in her personality and uphold the Oprah brand that we know and love.
Oprah Magazine uses DPS in the following ways:
- Video overlays of Oprah pull the talk show host’s personality into the story of her farm on Maui.
- Nav-to buttons and web overlays allow readers to peruse Oprah’s “book shelf” and read samples of her recommendations.
- Buttons and multistate objects allow readers to take a quiz on women’s heart health.