App of the Week – Martha Stewart Custom Store
Martha Stewart is not just a magazine, but has multiple touchpoints for reaching its fans. When readers open up the Martha Stewart iPad publication, the custom store reflects this. The HTML store is organized so that readers can find back issues, non-DPS apps such as CraftStudio, digital cookbooks, and her latest autobiography.
The custom store doesn’t just promote her digital wares, but also provides sneak peeks into the magazine, similar to flipping through a magazine on the newsstand. Readers can tap on back issues to see some sample articles. The rotating banner features content inside the current issue of Martha Stewart, enticing them to download the app in order to make their own ricotta cheese and tea towel dresses.