Mobile App Use Now Makes Up 52% of Total Digital Media Engagement
Comscore just released its US Mobile App Report confirming that mobile apps now dominate content consumption: “Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital media engagement at 52 percent.” Check out the report here.
While mobile users obviously spend a lot of time in their social, radio and news apps, they are also spending time in a wide range of other apps that are important to them – whether at home, in the office, or in the class room. It has been great to watch app usage expand to include content such as the NFL Buffalo Bills app which is driving an entirely new fan experience both inside and outside the stadium. And a terrific app from Audi that is helping its dealers and customer stay ahead of the curve with an interactive product experience app.
Visit the DPS gallery on Behance to see more examples of mobile apps.