February 24, 2015 /Customer Stories /

New Fast Company App Reveals Adobe’s Vision for Future of Digital Publishing

We’re very excited to announce that Fast Company, working in close collaboration with Adobe, has just launched a new mobile app that provides a preview of a completely re-imagined mobile experience that Adobe will bring to market in the summer of 2015.

The new Fast Company app–running universally on iPhone and iPad and available in the Apple App store—breaks from today’s print-like paradigm and gives readers access to a highly curated brand experience that combines magazine content with real-time news on a platform that is fully optimized for mobile devices. Early beta testers of the new Fast Company app have called it “a better approach to online magazine than anything I’ve seen” and “the future of periodicals.”

The app gives an early look at many of the capabilities that are core to Adobe’s vision to transform digital publishing—a highly-focused reading, viewing and browsing experience, continuous updates to content on a cadence that makes sense for mobile consumption, and the enterprise tools required to manage apps across a wide variety of mobile use cases.

From Bob Safian, Editor in Chief, Fast Company
“The app offers a different experience than traditional digital magazines. Collaborating with Adobe, we can now combine real-time news stories with magazine content, in a mobile platform available on phones and tablets, updated continuously. We believe this sort of mix will define digital magazine content in the future.”
Read more from Bob Safian here.

Here is a detailed look at the new capabilities that are a sampling of what to expect from Adobe this summer:

A content-first experience

The Fast Company app gives readers direct access to content as soon as the app is installed, removing barriers like storefronts, issue downloads and immediate payment requirements that have inhibited engagement in the past. Once the app is installed, readers can explore articles, videos, the magazine and more. The app delivers an immersive mobile experience, capturing audience and engagement.

A modern browsing, reading, and viewing experience

The Fast Company app is a mobile-first experience that breaks from the print-replica model and offers readers a browsing, reading, and viewing experience that is thoughtfully designed and delivered seamlessly across multiple screens through responsive layout.

The app has three main sections:

Today’s Top 5: Our Picks

Fast Company editors handpick five new articles each day for their mobile audience and date stamp them to clearly indicate that fresh content is constantly available to readers.

Latest Stories

A dynamic feed automatically pushes the latest stories from fastcompany.com and the Fast Company networks including Co.Design, Co.Exist, and Co.Create, a perfect aggregated mix of these leading web properties.

The Magazine

The monthly magazine is now presented in an article-centric, easy-to-browse experience and is no longer a fixed dimension layout format optimized for a single screen.

 

Fast Company also integrated offline reading so that when readers find themselves without internet access—on the train, the subway, on a plane—they can still access the Fast Company content everyday, whenever and wherever they are.

Continuous content updatesBlog bit 2

At the heart of this modern app experience is the ability to give readers fresh content that creates a reason for frequent visits and drives deeper engagement. Mobile app publishing is no longer tied to print schedules and instead content updates can be made as makes sense for today’s mobile world. Native capabilities in the application offer the reader a tailor made custom experience that feels fluid and rich.

Article-based–not issue-based–publishing

Fast Company adds 40-50 articles to its various properties each day and now, they are easily able to push those articles as bite-sized pieces of content to their app throughout the day so their audience can quickly read while on the go in a native app experience. With article-based publishing, the app stays up-to-date and relevant with its readers.

Subscription options

This new model of continuous, article-based publishing requires a new way for readers to pay for content. While single issue and subscription purchases will continue to be available in the future, a new, all-access payment model will become available in Summer 2015. So, while the Fast Company app is free for the first three months, they will have the ability to offer an all-access subscription that entitles the reader to everything in the app–an attractive option that mobile readers will welcome.

Enterprise-grade administration tools

This re-imagined mobile experience will also include an accompanying flexible set of administration tools that will empower practitioners to assign the right level of responsibility and access to everyone on the team, including employees and external agencies.

 

Adobe is very excited about the partnership with Fast Company and this first step toward offering all customers–publishers, corporations and higher education institutions—an entirely new way to bring content to their audiences. If you happen to be headed to the Adobe Summit, don’t miss the Fast Company session on March 11 where Bob Safian and Nick Bogaty, Adobe’s senior director, head of digital publishing, will host a live discussion on this transformative time in digital publishing. Don’t miss our session that provides a detailed look at the roadmap product for a brand new Adobe Digital Publishing Suite (DPS) that will be released in summer 2015.

 

Read more about the creative collaboration between Adobe and Fast Company and how they redefined the modern mobile media experience.

Download the Fast Company app now.

If you’re interested in hearing more from Adobe on the new product that will be released in summer 2015, sign up here.

 

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Comments

  • By Scott Wrega - 6:58 AM on February 25, 2015  

    So this app was made to engage with more people but 50% of the app market has been left out because its on iOS and not Android?

    • By Nick Bogaty - 1:40 PM on February 25, 2015  

      The Fast Co prototype is iOS only, but we’ll support all mobile platforms with DPS Next in the summer. Tablets+Phones.

  • By Florent - 6:00 AM on February 25, 2015  

    The article based structure in indeed a better way for content to be share.
    As far as I can see only iPad and iPhone are targeted here.
    It is obvious for every DPS customers that the current tool is mature for IOS and clearly not on Android.
    Won’t those interested new features deepen the gap between the two platform?

    PS: Don’t forget Android is 83% market share of the actual mobile market (refer to Apple, Alibaba, Google Article of Fast Company mag. March 2015)

    • By Scott Wrega - 6:59 AM on February 25, 2015  

      Well said on the Android Florent, i get anywhere from 50% up to your 83% either way, its a huge area to miss out

      • By Nick Bogaty - 1:42 PM on February 25, 2015  

        The good news is we are currently developing all three platforms in parallel right now. All of our dev work targets Android, Windows and iOS. Any difference will be because of platform differences and leveraging specific native capabilities of those platforms.

  • By John - 2:11 PM on February 24, 2015  

    Agree with Branislav, the sub > sub navigation feels like a mess, my brain is unable to cope with it and I am constantly wondering whether I’m lost or not.

    Another con: I can’t zoom on text.

    I know it’s a start but those 2 are a deal-breaker to me.

  • By Ozgur Coruhlu - 12:16 PM on February 24, 2015  

    Article based publishing will be awesome to reused existing articles.

    • By Nick Bogaty - 1:43 PM on February 25, 2015  

      Indeed and the cool part is we’ll offer migration tools if you want to transition content from existing DPS product to the new product and we’ll break folios into articles. We’re trying to make this as easy as possible to transition…when you want.

  • By Branislav Milic - 10:08 AM on February 24, 2015  

    1st impressions:
    – lost in the sub>sub>level navigation
    – no thumbnail scruber
    – no extended TOC (sitemap)
    – still a rasterized layout
    – fullscreen slideshows + navigation dots like in Twixl
    – (awful hyphenation on (small)headers)
    – the animated cover could also be made with Muse (manually or with a widget), or with Edge Animated

    So, reader lost in confusing navigation and more wow attempts than pertinent focus on content.

  • By Stuart Thomas - 8:56 AM on February 24, 2015  

    This is GREAT news! I just looked at the Fast company app and it looks slick, clean and is very responsive. Can’t wait for it to arrive. All we need now is a hybrid rename for ‘magazine/online magazine/app’

    • By Nick Bogaty - 1:45 PM on February 25, 2015  

      Hey thanks. This is just the start, you can do so much cool stuff when your entire architecture and services and viewers are detailing with articles at the atomic level.

      How about just “app”…it’s really not about a magazine or a publication anymore, is it?

  • By Gerald Farro - 7:00 AM on February 24, 2015  

    Awesome. This will further advance the opportunity for agencies, brands, corporations and educational institutions to create and deliver an always on engagement relationship with their customers and constituents.