New Fast Company App Reveals Adobe’s Vision for Future of Digital Publishing
We’re very excited to announce that Fast Company, working in close collaboration with Adobe, has just launched a new mobile app that provides a preview of a completely re-imagined mobile experience that Adobe will bring to market in the summer of 2015.
The new Fast Company app–running universally on iPhone and iPad and available in the Apple App store—breaks from today’s print-like paradigm and gives readers access to a highly curated brand experience that combines magazine content with real-time news on a platform that is fully optimized for mobile devices. Early beta testers of the new Fast Company app have called it “a better approach to online magazine than anything I’ve seen” and “the future of periodicals.”
The app gives an early look at many of the capabilities that are core to Adobe’s vision to transform digital publishing—a highly-focused reading, viewing and browsing experience, continuous updates to content on a cadence that makes sense for mobile consumption, and the enterprise tools required to manage apps across a wide variety of mobile use cases.
From Bob Safian, Editor in Chief, Fast Company
“The app offers a different experience than traditional digital magazines. Collaborating with Adobe, we can now combine real-time news stories with magazine content, in a mobile platform available on phones and tablets, updated continuously. We believe this sort of mix will define digital magazine content in the future.”
Read more from Bob Safian here.
Here is a detailed look at the new capabilities that are a sampling of what to expect from Adobe this summer:
A content-first experience
The Fast Company app gives readers direct access to content as soon as the app is installed, removing barriers like storefronts, issue downloads and immediate payment requirements that have inhibited engagement in the past. Once the app is installed, readers can explore articles, videos, the magazine and more. The app delivers an immersive mobile experience, capturing audience and engagement.
A modern browsing, reading, and viewing experience
The Fast Company app is a mobile-first experience that breaks from the print-replica model and offers readers a browsing, reading, and viewing experience that is thoughtfully designed and delivered seamlessly across multiple screens through responsive layout.
The app has three main sections:
Today’s Top 5: Our Picks
Fast Company editors handpick five new articles each day for their mobile audience and date stamp them to clearly indicate that fresh content is constantly available to readers.
A dynamic feed automatically pushes the latest stories from fastcompany.com and the Fast Company networks including Co.Design, Co.Exist, and Co.Create, a perfect aggregated mix of these leading web properties.
The monthly magazine is now presented in an article-centric, easy-to-browse experience and is no longer a fixed dimension layout format optimized for a single screen.
Fast Company also integrated offline reading so that when readers find themselves without internet access—on the train, the subway, on a plane—they can still access the Fast Company content everyday, whenever and wherever they are.
At the heart of this modern app experience is the ability to give readers fresh content that creates a reason for frequent visits and drives deeper engagement. Mobile app publishing is no longer tied to print schedules and instead content updates can be made as makes sense for today’s mobile world. Native capabilities in the application offer the reader a tailor made custom experience that feels fluid and rich.
Fast Company adds 40-50 articles to its various properties each day and now, they are easily able to push those articles as bite-sized pieces of content to their app throughout the day so their audience can quickly read while on the go in a native app experience. With article-based publishing, the app stays up-to-date and relevant with its readers.
This new model of continuous, article-based publishing requires a new way for readers to pay for content. While single issue and subscription purchases will continue to be available in the future, a new, all-access payment model will become available in Summer 2015. So, while the Fast Company app is free for the first three months, they will have the ability to offer an all-access subscription that entitles the reader to everything in the app–an attractive option that mobile readers will welcome.
Enterprise-grade administration tools
This re-imagined mobile experience will also include an accompanying flexible set of administration tools that will empower practitioners to assign the right level of responsibility and access to everyone on the team, including employees and external agencies.
Adobe is very excited about the partnership with Fast Company and this first step toward offering all customers–publishers, corporations and higher education institutions—an entirely new way to bring content to their audiences. If you happen to be headed to the Adobe Summit, don’t miss the Fast Company session on March 11 where Bob Safian and Nick Bogaty, Adobe’s senior director, head of digital publishing, will host a live discussion on this transformative time in digital publishing. Don’t miss our session that provides a detailed look at the roadmap product for a brand new Adobe Digital Publishing Suite (DPS) that will be released in summer 2015.
Read more about the creative collaboration between Adobe and Fast Company and how they redefined the modern mobile media experience.
If you’re interested in hearing more from Adobe on the new product that will be released in summer 2015, sign up here.