Video: Build apps with business impact

Content and the mobile experience are more important than ever. In fact, according to consulting firm Accenture, 82 percent of digital strategy executives think that mobile apps are integral to their business, with 81 percent of executives believing that mobile apps are key to unlocking data from across their organization.[1]

But in large enterprises, creating compelling mobile apps can be a challenge – especially when you consider the demand for mobile apps and the limited bandwidth IT and marketing have to deliver these experiences. Combine this with the challenges of delivering apps across platforms, driving engagement with those apps, and ensuring streamlined mobile content production – and it can seem daunting to go it alone. In a recent webinar, Nick Bogaty, Senior Director, Adobe Experience Manager Mobile, outlined how these challenges informed the development of Experience Manager Mobile – and how the solution is helping companies create, deliver and optimize compelling app experiences with improved time-to-market and ROI.

Watch the 60-minute webinar below, including a product demo by Klaasjan Tukker, Sr. Manager, Technical Marketing that begins at 20:00.

[1] Accenture, Growing the Digital Business: Spotlight on Mobile Apps 2015