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Results tagged “FCPX”

50% off CS 5.5 Production Premium or Premiere Pro

I had an overwhelming response to my previous blog post about where Adobe stands as a company in the professional market.  Many of you commented via the blog or email that there should be some sort of incentive to switch to Premiere Pro and CS 5.5 Production Premium while moving from your current toolset.

Well – in the spirit of putting our money where our mouth is, we are now offering for a limited time – 50% off either CS 5.5 Production Premium, OR Premiere Pro CS 5.5 standalone.  This is open to anyone, worldwide, coming from either Apple or Avid workflows.

As an example, in the US store, this means a FULL license of CS 5.5 Production Premium suite can be bought for $849.50.   A FULL license of Premiere Pro CS 5.5 can be bought for $399. Again – this promo is worldwide, I’m just using the US store as an example.

Remember – you need the promo code ‘SWITCH’ and you need to click the ‘get 50% off’ icon on the right hand side of the page.

I don’t believe that Adobe has ever had a promotion like this in history.


We are here to compete…

Thought I would post a couple thoughts since I have been receiving a TON of email asking for comment on the FCPX release etc.

First – let me say this:

Before coming to Adobe my preferred tool for editing was FCP. Premiere CS4 was installed as part of master collection. Back then every time I had to use it, I didn’t like it – It wasn’t better than FCP and it did things differently – so I ignored it.

Then jump ahead in time and I am interviewing for the job as AE product manager, and I was honest in my interviews of what I thought about Premiere when asked about it. Where they had me though? – I hadn’t even tried the latest version.

So I tried Premiere CS 5.

Sure it ‘felt’ a little different. There are small things that annoy me such as project settings at the beginning. But then it just worked. OMG. It REALLY worked…fast.

In CS5 Adobe had done a complete rewrite of the guts in Premiere to 64 bit on both MAC and PC, and listened to users about how the application should change – dozens of changes throughout the application to make it ‘just work’.

My point is: If Adobe focus was so clear that it was willing to put that much of an investment into re-architecting an application that was being dismissed or ignored by many – that showed to me that Adobe was VERY serious about winning in the professional market, seat by seat. Frankly, that was what helped me make up my mind to join the company. When I joined I found out how strong the acceptance of Premiere had been in the time I was ignoring it.

To all those asking me for comment on the launch of FCPX, I have none. What right do I have to publicly comment on the hard work any vendor does in creating software and bringing it to market?

What I CAN comment on is our software and how we bring it to market. Adobe has and will continue to focus on EARNING the right to be your tools of choice as you tell your story, and deliver professional content. We know that not all is perfect, but we will LISTEN, engage in dialogue and constantly improve our software. We will also innovate in ways that will continue to streamline workflow and unlock creative potential.

In short – we are here to compete for your business, and we believe we can win.


AE Warp Stabilizer vs. FCPX Stabilization

The last blog post on Warp Stabilizer for sometime – PROMISE!!

That being said – when we launched CS 5.5 at NAB this year in Las Vegas, a number of users were asking for a comparison between AE’s new Warp Stabilizer and the just announced stabilization feature of FCPX.  The great news – both work entirely in the background allowing you to work in the application completely unhindered by the analysis and stabilization of footage.  As you can tell – this is a sign of all things in the future.  Compute intensive tasks being done in the background so it doesn’t get in the way or make you ‘wait’.

I wanted to post the results now that we can test the software in an ‘apples to apples’ fashion (pardon the pun).  The clip is the same as what I used in the warp stabilizer sneak peak on Adobe TV.

Both AE’s Warp Stabilizer and FCPX stabilization were left to the default settings of stabilization and rolling shutter removal. – no tweaking was done whatsoever.

Here it is: AE Warp Stabilizer is the bottom clip, FCPX the top.  The focus of this test is the quality and fidelity of the stabilized image. The clip is looped and should be viewed at full screen.


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