The Future is 64 bit for Premiere Pro and After Effects

I have to say I have been waiting for this announcement for sometime and what it means for all of us who do Video and Animation. Adobe announced that we will be supporting only 64bit in the future for Premiere Pro and After Effects…this is huge for our workflow and production.

I have posted below an article from Simon Hayhurst, Sr. Director of Product Management for Dynamic Media that explains the hows and whys.

The Future is 64-bit
Simon Hayhurst | 10/20
“The future is purchased by the present.” – Simon Johnson

It’s common knowledge among post-production pros that 64-bit operating systems are the best choice for top-of-the-line performance, especially when producing HD or higher-resolution content. After 3 versions of simultaneous 64 bit and 32 bit support for After Effects and Premiere Pro, we wanted to let you know today that CS4 will be the last version of Adobe’s leading video applications to support 32 bit operating systems.

The majority of video professionals have already transitioned to 64-bit capable systems, including Mac OS X Leopard, Snow Leopard, or 64-bit versions of Windows Vista and Windows 7 operating systems. Almost all Intel-based Macs are 64-bit friendly, and if you bought your PC after 2005, chances are it’s capable of running a 64-bit operating system (if it’s not already!).

New Macs run 64-bit directly; if you are buying a new PC, make sure to choose the Windows 7 64-bit version. You’ll see up to 200% performance gains on CS4 Production Premium immediately, and you’ll avoid having to upgrade the OS later.

By focusing exclusively on 64-bit operating systems and native 64-bit support for After Effects and Premiere Pro, we’ll be able to offer even better performance and large project stability for the industry by building on the support we have delivered for the last several development cycles.

We’ve optimized and architected the past three versions of Adobe Premiere Pro and After Effects to deliver better performance on 64-bit operating systems, and our customers have seen significant productivity gains as a result. For example, HD workflows using CS4 Production Premium on a 64-bit system with 16GB RAM are 50% to 200% faster than they would be on a 32-bit system with 4GB of RAM. Performance gains include increased editing speed, rapid switching between tools, and faster rendering–leaving you more time to be creative.

Because of the dramatically superior performance native 64-bit OS support delivers, the CS4 releases are the last versions that will support 32-bit operating systems. Why? We believe that developing professional tools that leverage up-to-date hardware and operating systems is the best way to deliver great performance. We’ve heard loud and clear from our customers that performance is critical, and from a technology perspective, we know that only 64-bit operating systems are able to deliver the horsepower video professionals require. Our investment in developing the first truly native 64-bit professional video production tools sets the stage for the industry’s future by delivering the performance video pros require.

For more information on the benefits you’ll get from running Adobe software on a 64-bit operating system today and in the future, read our 64-bit whitepaper. For details on our move to 64-bit only in the future, check out our 64-bit FAQ.

Simon

Sr. Director of Product Management

Dynamic Media

Searchable Video – Speech Search

Speech Search, found in Adobe® Premiere® Pro CS4 and Soundbooth® CS4, solves one of the biggest challenges in taking video online by turning spoken dialogue into keywords, making your video searchable. Search the dialogue in your assets to accelerate editing in Adobe Premiere Pro and find key sections instantly. When you render your video as an FLV or F4V file, the keywords automatically travel with your clip. After you generate an XML file in Soundbooth, simply combine both into a customized SWF video player and your video dialogue can be searched with keywords highlighted.

Adobe has posted a great example of this online, you can find it at the following address:

http://www.adobe.com/products/creativesuite/production/videosearch/

enjoy the future….now!

NAB Highlights – New 4.1 update

NAB was great, spent all my time in the Panasonic booth showcasing Premiere Pro’s future support for the new AVC-Intra P2 format. Really awesome 422, 10 bit format that takes 1/2 the file size of DVCHD. We also annouced a free update for Production Premium CS4 that will have some great features, the full press release follows….enjoy.

SAN JOSE, Calif. and LAS VEGAS, Nev. — April 20, 2009 — Today at the 2009 NAB Show, Adobe Systems Incorporated (Nasdaq:ADBE) is highlighting advances in video and dynamic media software technologies that improve the creation and delivery of content across personal computers, televisions and mobile devices. The show sees the company debut Adobe® Flash® Platform for the Digital Home, an optimized implementation of Flash technology that brings HD video, interactive applications and services, new user interfaces and online content to Internet-connected televisions, set-top boxes, Blu-ray players and other devices (see separate press release). Adobe also unveiled a software framework, code-named Strobe, that will help establish an open industry standard for media players and accelerate the creation and delivery of high-quality video and interactive experiences for Web audiences (see separate press release).

In addition, NAB 2009 sees the company preview Adobe Story, a new online and offline software application for collaborative scriptwriting, aimed at the film and broadcast markets. Currently in the early stages of development, Adobe Story ties into the pre-production phase of video workflows and will be integrated with other Adobe products, as part of the Creative Suite® product family.

“Adobe’s customers and partners continue to stretch and reinvent the boundaries of storytelling and are looking for technologies that expand audiences, help build businesses and showcase content in new and compelling ways,” said Jim Guerard, vice president and general manager of Dynamic Media at Adobe. “Adobe continues to shape the future of media by providing creative tools that streamline rich media workflows so broadcasters and media companies can create and deliver consistent and engaging experiences on screen, online, and on device.”

Adobe’s presence at the NAB Show includes two prominent executive speaking engagements focused on the benefits of new digital technologies for broadcasters and media companies. Today at 10:30 a.m., in room number S222/223 in the South Hall, Adobe CEO Shantanu Narayen will co-present a Super Session address with Disney Interactive Media Group CTO A.D. “Bud” Albers. “Reinventing Storytelling In the Digital Age” will explore the impact of digital technology as it expands its reach into all areas of content production and delivery.

On Tuesday, April 21 at 9 a.m., Simon Hayhurst, senior director of product management for Digital Video and Audio at Adobe, will deliver the keynote address at the Post Production World Conference organized by Future Media Concepts at NAB. Entitled “The Post-Production Broadcast & Film Revolution: Streamlining Today, Preparing for Tomorrow,” the presentation will describe how post-production professionals can benefit from new technologies such as searchable video and native, tapeless workflows.

Adobe also announced Adobe Premiere® Pro CS4 version 4.1, a free update for existing customers of Adobe Premiere Pro CS4. The update improves compatibility with RED cameras, offering more control over RAW settings when used in conjunction with an updated RED plug-in, available in May from RED.com. In addition, Adobe Premiere Pro CS4 4.1 provides interoperability with Avid Media Composer software through a number of software fixes, enabling Adobe Premiere Pro to import Avid projects without recapturing media files. Finally, the update includes software fixes to enable full HD workflows on leading post-production hardware—including AJA, Blackmagic, and Matrox video cards—and many other important fixes. Adobe Premiere Pro 4.1 is expected to be available in late May via the Adobe updater and from www.adobe.com .

Major broadcasters and media companies, attending NAB from around the world, continue to select Adobe’s video solutions to create and deliver high-quality dynamic media experiences. For post-production, Adobe Creative Suite 4 Production Premium offers a complete solution for creative professionals who craft world-class video, audio, and interactive media. For delivery of online content, the Adobe Flash Platform is the No. 1 technology for video on the Web. According to comScore Media Metrix, approximately 80 percent of online videos viewed worldwide are delivered using Adobe Flash technology. Adobe Flash Player—already installed on 98 percent of Internet-connected desktops—gives viewers access to rich content without having to download additional software.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com .

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CS4-Workflow you’ve been waiting for!

CS4 Production Premium’s Dynamic Linking has been upgraded and now offers a huge reduction in production time and rendering. It in not just Dynamic Link, but 2 new similar features also share this new enhanced feature set: Send to Encore and Replace with After Effects Composition. Not to forget the Adobe Media Encoder which I will cover next episode is a BACKGROUND RENDERER!. So take a look…it is what we’ve all been waiting for!



NAB 2009

On the way to NAB 2009

Make sure you stop by the Panasonic Booth and say Hi, I wlll be working there most all week and won’t be in the Adobe booth except for a few hours. We are supporting Panasonic AVCHD and I will be there showing our NATIVE file support for this codec.

Stop by…it is really cool.

Siggraph 2008 and Crazyhorse Effects

Siggraph was great this year. Myself, if you caught me, I was in both Intel and HP booths showing Production Premium and some cool After Effects demos I created for HP’s new 30 bit monitor. I also had a great surprise visit by Paul Graff from Crazy Horse Effects (formerly of Digital Backlot).

The film and effects crowd (and Paul Graff) was loving this new HP Monitor, 30 bit RGB LED technology, check it out on HP’s website.

The show was busy, size wise down a bit from last year but busy crowd and seemed more focused on film/fx crowd than students like it has been in the past.

Continue reading…

Sapphire Plug-ins ver 2.03 now available

Plugins for After Effects are a favorite subject of mine, and I am excited to share the news that GenArts has released version 2.03 of their Sapphire plugins. These have become industry standards for anyone serious about effects work. They have been used in movies like: X-Men3, Spiderman and commercials galore. I have included there demo reel here and a basic overview as well.

Continue reading…

Adobe Maxon Power Integration Tour Movie

The tour is going well, San Francisco, Vancouver and Seattle yesterday. People interested in Cinema 4D and After Effects integration are learning a great deal from this tour, and expanding their services by looking at the unique and seamless workflow offered by Adobe Production Premium.

Here is a sample of just one of the Broadcast News open pieces…I will be posting a few tutorials from this tour over the next week.

The C4D tutorials will be on the Maxon site. Check out the Flash video

Quicktime 7.4.1 and Flash export from Encore

Well, maybe I spoke too soon. For the most part, my previous post about QT 7.4.1 was accurate, but after launching Encore on the Mac, I found an issue with Flash export. The Windows version of Encore has no problem with Flash Build feature.

Continue reading…

QT 7.4.1

I am now running Quicktime 7.4.1 on my MacBookPro and After Effects and Premiere Pro seem to be running fine. Qt 7.4.1 addresses the issues when using After Effects with QuickTime 7.4. This release is recommended for Adobe customers who are using QuickTime 7.4.