I have posted below an article from Simon Hayhurst, Sr. Director of Product Management for Dynamic Media that explains the hows and whys.

The Future is 64-bit
Simon Hayhurst | 10/20
“The future is purchased by the present.” – Simon Johnson

It’s common knowledge among post-production pros that 64-bit operating systems are the best choice for top-of-the-line performance, especially when producing HD or higher-resolution content. After 3 versions of simultaneous 64 bit and 32 bit support for After Effects and Premiere Pro, we wanted to let you know today that CS4 will be the last version of Adobe’s leading video applications to support 32 bit operating systems.

The majority of video professionals have already transitioned to 64-bit capable systems, including Mac OS X Leopard, Snow Leopard, or 64-bit versions of Windows Vista and Windows 7 operating systems. Almost all Intel-based Macs are 64-bit friendly, and if you bought your PC after 2005, chances are it’s capable of running a 64-bit operating system (if it’s not already!).

New Macs run 64-bit directly; if you are buying a new PC, make sure to choose the Windows 7 64-bit version. You’ll see up to 200% performance gains on CS4 Production Premium immediately, and you’ll avoid having to upgrade the OS later.

By focusing exclusively on 64-bit operating systems and native 64-bit support for After Effects and Premiere Pro, we’ll be able to offer even better performance and large project stability for the industry by building on the support we have delivered for the last several development cycles.

We’ve optimized and architected the past three versions of Adobe Premiere Pro and After Effects to deliver better performance on 64-bit operating systems, and our customers have seen significant productivity gains as a result. For example, HD workflows using CS4 Production Premium on a 64-bit system with 16GB RAM are 50% to 200% faster than they would be on a 32-bit system with 4GB of RAM. Performance gains include increased editing speed, rapid switching between tools, and faster rendering–leaving you more time to be creative.

Because of the dramatically superior performance native 64-bit OS support delivers, the CS4 releases are the last versions that will support 32-bit operating systems. Why? We believe that developing professional tools that leverage up-to-date hardware and operating systems is the best way to deliver great performance. We’ve heard loud and clear from our customers that performance is critical, and from a technology perspective, we know that only 64-bit operating systems are able to deliver the horsepower video professionals require. Our investment in developing the first truly native 64-bit professional video production tools sets the stage for the industry’s future by delivering the performance video pros require.

For more information on the benefits you’ll get from running Adobe software on a 64-bit operating system today and in the future, read our 64-bit whitepaper. For details on our move to 64-bit only in the future, check out our 64-bit FAQ.

Simon

Sr. Director of Product Management

Dynamic Media

Adobe has posted a great example of this online, you can find it at the following address:

http://www.adobe.com/products/creativesuite/production/videosearch/

enjoy the future….now!

SAN JOSE, Calif. and LAS VEGAS, Nev. — April 20, 2009 — Today at the 2009 NAB Show, Adobe Systems Incorporated (Nasdaq:ADBE) is highlighting advances in video and dynamic media software technologies that improve the creation and delivery of content across personal computers, televisions and mobile devices. The show sees the company debut Adobe® Flash® Platform for the Digital Home, an optimized implementation of Flash technology that brings HD video, interactive applications and services, new user interfaces and online content to Internet-connected televisions, set-top boxes, Blu-ray players and other devices (see separate press release). Adobe also unveiled a software framework, code-named Strobe, that will help establish an open industry standard for media players and accelerate the creation and delivery of high-quality video and interactive experiences for Web audiences (see separate press release).

In addition, NAB 2009 sees the company preview Adobe Story, a new online and offline software application for collaborative scriptwriting, aimed at the film and broadcast markets. Currently in the early stages of development, Adobe Story ties into the pre-production phase of video workflows and will be integrated with other Adobe products, as part of the Creative Suite® product family.

“Adobe’s customers and partners continue to stretch and reinvent the boundaries of storytelling and are looking for technologies that expand audiences, help build businesses and showcase content in new and compelling ways,” said Jim Guerard, vice president and general manager of Dynamic Media at Adobe. “Adobe continues to shape the future of media by providing creative tools that streamline rich media workflows so broadcasters and media companies can create and deliver consistent and engaging experiences on screen, online, and on device.”

Adobe’s presence at the NAB Show includes two prominent executive speaking engagements focused on the benefits of new digital technologies for broadcasters and media companies. Today at 10:30 a.m., in room number S222/223 in the South Hall, Adobe CEO Shantanu Narayen will co-present a Super Session address with Disney Interactive Media Group CTO A.D. “Bud” Albers. “Reinventing Storytelling In the Digital Age” will explore the impact of digital technology as it expands its reach into all areas of content production and delivery.

On Tuesday, April 21 at 9 a.m., Simon Hayhurst, senior director of product management for Digital Video and Audio at Adobe, will deliver the keynote address at the Post Production World Conference organized by Future Media Concepts at NAB. Entitled “The Post-Production Broadcast & Film Revolution: Streamlining Today, Preparing for Tomorrow,” the presentation will describe how post-production professionals can benefit from new technologies such as searchable video and native, tapeless workflows.

Adobe also announced Adobe Premiere® Pro CS4 version 4.1, a free update for existing customers of Adobe Premiere Pro CS4. The update improves compatibility with RED cameras, offering more control over RAW settings when used in conjunction with an updated RED plug-in, available in May from RED.com. In addition, Adobe Premiere Pro CS4 4.1 provides interoperability with Avid Media Composer software through a number of software fixes, enabling Adobe Premiere Pro to import Avid projects without recapturing media files. Finally, the update includes software fixes to enable full HD workflows on leading post-production hardware—including AJA, Blackmagic, and Matrox video cards—and many other important fixes. Adobe Premiere Pro 4.1 is expected to be available in late May via the Adobe updater and from www.adobe.com .

Major broadcasters and media companies, attending NAB from around the world, continue to select Adobe’s video solutions to create and deliver high-quality dynamic media experiences. For post-production, Adobe Creative Suite 4 Production Premium offers a complete solution for creative professionals who craft world-class video, audio, and interactive media. For delivery of online content, the Adobe Flash Platform is the No. 1 technology for video on the Web. According to comScore Media Metrix, approximately 80 percent of online videos viewed worldwide are delivered using Adobe Flash technology. Adobe Flash Player—already installed on 98 percent of Internet-connected desktops—gives viewers access to rich content without having to download additional software.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com .

###

Make sure you stop by the Panasonic Booth and say Hi, I wlll be working there most all week and won’t be in the Adobe booth except for a few hours. We are supporting Panasonic AVCHD and I will be there showing our NATIVE file support for this codec.

Stop by…it is really cool.

The film and effects crowd (and Paul Graff) was loving this new HP Monitor, 30 bit RGB LED technology, check it out on HP’s website.

The show was busy, size wise down a bit from last year but busy crowd and seemed more focused on film/fx crowd than students like it has been in the past.

Tons of motion capture booths, Pixar, Sony Imageworks and the like were there as usual showing all the latest.Maxon had a great booth and announced a new version of Cinema 4D…looked good, make sure you check it out on their website.

Over 30 new effects and many enhancements in version 2.
Includes support for Adobe CS3 and Smart FX.
Support for Mac OS 10.5 Leopard and Mac Intel hardware.
Support for Windows Vista.
More than 200 total plug-ins for image processing and synthesis.
All plug-ins have multiple options and parameters that can be adjusted and animated for creating an unlimited range of effects.
Resolution independent, antialiased, high quality images.
Online hyper-linked documentation for all plug-ins.
Dual, Quad, and 8-core support for faster rendering.
On-screen user interface for visual control of parameters in After Effects and Premiere Pro.
Only one license is needed to use the plug-ins with all AE compatible applications on the same computer.
Free network rendering on After Effects

I am will be looking at these effects and cranking out a few demos of my favs.

for more information: www.genarts.com/sapphire-ae.html

Here is a sample of just one of the Broadcast News open pieces…I will be posting a few tutorials from this tour over the next week.

The C4D tutorials will be on the Maxon site. Check out the Flash video

Everything works fine on the Mac except when you do File>Build> and choose Flash to create a Flash website. DVDs build fine but not the Flash build feature. We are looking at what QT 7.4.1 broke for us and a fix is on the way.Thought you should know, we will update soon as we get the fix in place.Thanks for bearing with us.