At Adobe MAX in Milan, I presented a session titled "Monetizing Applications with Adobe AIR." The goal of the talk was to provide an overview of known business models used by AIR developers to support the development of their applications. As part of the presentation, I also examined case studies that describe how developers are attempting to monetize and market their AIR applications. My slides are embedded below using Acrobat.com and also available for download (.pdf).

One company that continues to inspire me in this area is Storybook Anytime, creators of Sam's Interactive Reader. Not only have they created an application that includes a content marketplace of interactive children's books, but they recently released a companion Facebook application that drives new users to install the AIR-based desktop application. It's a great example of how to use viral marketing to promote a desktop application using a new distribution channel. Quite impressively, content in their marketplace has been translated to Spanish as well.

Dylan Schiemann from SitePen presented an excellent talk at MAX in San Francisco last week titled "Building Desktop Applications Powered by Dojo and Adobe AIR." Dylan has made the slide deck (.pdf) from his talk available on his blog.

In his session, Dylan covered numerous topics related to Dojo and Adobe AIR including:

• An overview of the recently released Dojo Extensions for Adobe AIR
• Examples of how to create a video player from within Dojo
• Background on his team's experience building the Dojo Toolbox
• Using the Adobe AIR update framework
• Debugging tips

Oliver Goldman, a member of the Adobe AIR engineering team, posted his MAX presentation High Performance AIR Applications to his blog along with sample code, Topics include criteria for defining metrics around performance, taking measurements, and more.

Adobe AIR team member Paul Robertson, a technical writer and expert on AIR's SQLite database, recently presented a very insightful session titled at 360|Flex titled "AIR SQLite: An optimization conversation". If you are interested in learning more about AIR's SQLite database, this video presents a deep dive on the topic ranging from architecture to best practices around performance.

Paul's has made the slides from his talk available on his website. In addition, you can also find details about working with the local database in our documentation for Flex, Flash and HTML/Ajax developers.