Another excellent session at Adobe MAX this year was presented by members of our Experience Design team. The session description was the following:

Learn from Jeremy Clark of Adobe's Experience Design team how his group has leveraged Adobe AIR, Flex, and the Text Layout Framework (now in beta on Adobe Labs) to help the New York Times and others reach new and existing customers.

Adobe AIR team member Oliver Goldman presented a session titled "Explore Deployment and Distribution Options for Adobe AIR Applications" at Adobe MAX last week. This is an excellent session for IT administrators, developers or architects that are interested in learning more about the distribution and deployment options for AIR. Oliver also previews some of the new capabilities we are working on related to native installer support in AIR 2 (see 38:30 if you are interested in this specific topic).

Last week, we were thrilled to preview Adobe AIR 2 at Adobe MAX where we unveiled some of the new capabilities coming to the runtime. In addition, there were dozens of sessions covering AIR ranging from application case studies to deployment strategies and more.

During the rest of this week, I will be highlighting a few of the AIR-related sessions. I encourage you to explore and discover the over 250 hours of content in the design, develop and envision tracks that covered topics ranging from Photoshop to ColdFusion to LiveCycle and beyond. All of this content is currently available on Adobe TV. Please note that some of the recordings may not start right away and you may need to fast-forward a bit (the team at Adobe.TV did an amazing job of getting these sessions online as quickly as possible).

The first session I would like to highlight is What's Coming in Adobe AIR 2 by Adobe AIR team member Christian Cantrell. If you are interested in what some of the new API's will look like in AIR 2, this is a session you will definitely want to check out.

The Adobe TV team relaunched its website yesterday and there are a number of significant updates to the website including:

• User-customizable homepage
• Vastly improved navigation & search
• Save your favorite episodes to "My Library"
• Share videos on social networking sites such as Facebook, Digg, and StumbleUpon
• Subscribe to the RSS feeds of your favorite shows
• Pop-out video player to view videos at any size
• Commenting & Rating
• Tags

If you are developer building applications outside of the browser with AIR, please check out the Adobe AIR section and let us know what you think by leaving a comment. If there are additional videos you would like to see, we'd love to hear your requests.

Here is a sample of one of the videos available on Adobe TV from Danny Dura, a platform evangelist at Adobe, titled "Using the local database functionality in Adobe AIR". There is also a selection of customer success stories available as well.

At Adobe MAX in Milan, I presented a session titled "Monetizing Applications with Adobe AIR." The goal of the talk was to provide an overview of known business models used by AIR developers to support the development of their applications. As part of the presentation, I also examined case studies that describe how developers are attempting to monetize and market their AIR applications. My slides are embedded below using Acrobat.com and also available for download (.pdf).

One company that continues to inspire me in this area is Storybook Anytime, creators of Sam's Interactive Reader. Not only have they created an application that includes a content marketplace of interactive children's books, but they recently released a companion Facebook application that drives new users to install the AIR-based desktop application. It's a great example of how to use viral marketing to promote a desktop application using a new distribution channel. Quite impressively, content in their marketplace has been translated to Spanish as well.