Another excellent session at Adobe MAX this year was presented by members of our Experience Design team. The session description was the following:
Learn from Jeremy Clark of Adobe's Experience Design team how his group has leveraged Adobe AIR, Flex, and the Text Layout Framework (now in beta on Adobe Labs) to help the New York Times and others reach new and existing customers.
Adobe AIR team member Oliver Goldman presented a session titled "Explore Deployment and Distribution Options for Adobe AIR Applications" at Adobe MAX last week. This is an excellent session for IT administrators, developers or architects that are interested in learning more about the distribution and deployment options for AIR. Oliver also previews some of the new capabilities we are working on related to native installer support in AIR 2 (see 38:30 if you are interested in this specific topic).
Last week, we were thrilled to preview Adobe AIR 2 at Adobe MAX where we unveiled some of the new capabilities coming to the runtime. In addition, there were dozens of sessions covering AIR ranging from application case studies to deployment strategies and more.
During the rest of this week, I will be highlighting a few of the AIR-related sessions. I encourage you to explore and discover the over 250 hours of content in the design, develop and envision tracks that covered topics ranging from Photoshop to ColdFusion to LiveCycle and beyond. All of this content is currently available on Adobe TV. Please note that some of the recordings may not start right away and you may need to fast-forward a bit (the team at Adobe.TV did an amazing job of getting these sessions online as quickly as possible).
The first session I would like to highlight is What's Coming in Adobe AIR 2 by Adobe AIR team member Christian Cantrell. If you are interested in what some of the new API's will look like in AIR 2, this is a session you will definitely want to check out.
The Adobe TV team relaunched its website yesterday and there are a number of significant updates to the website including:
User-customizable homepage
Vastly improved navigation & search
Save your favorite episodes to "My Library"
Share videos on social networking sites such as Facebook, Digg, and StumbleUpon
Subscribe to the RSS feeds of your favorite shows
Pop-out video player to view videos at any size
Commenting & Rating
Tags
If you are developer building applications outside of the browser with AIR, please check out the Adobe AIR section and let us know what you think by leaving a comment. If there are additional videos you would like to see, we'd love to hear your requests.
At Adobe MAX in Milan, I presented a session titled "Monetizing Applications with Adobe AIR." The goal of the talk was to provide an overview of known business models used by AIR developers to support the development of their applications. As part of the presentation, I also examined case studies that describe how developers are attempting to monetize and market their AIR applications. My slides are embedded below using Acrobat.com and also available for download (.pdf).
One company that continues to inspire me in this area is Storybook Anytime, creators of Sam's Interactive Reader. Not only have they created an application that includes a content marketplace of interactive children's books, but they recently released a companion Facebook application that drives new users to install the AIR-based desktop application. It's a great example of how to use viral marketing to promote a desktop application using a new distribution channel. Quite impressively, content in their marketplace has been translated to Spanish as well.
Towards the end of the talk, I also highlight a few Adobe products that can help you build and monetize your Adobe AIR applications including:
Adobe Flash Media Interactive Server
A high-performance streaming media server that supports multiway applications, including webcam chat, online games, VoIP, and a range of other interactive possibilities. Features include DVR functionality, Edge server caching, access control APIs, plug-ins, custom video services, and server-side video recording, including new support for H.264 format.
Adobe Flash Media Rights Management Server
Helps protect Flash Video or H.264 (FLV or F4V) video files that are streamed or downloaded to a user's machine and enforces usage permissions to support business models such as online rental or advertising-funded viewing.
LiveCycle Data Services ES
A framework for building real-time applications that includes a data services API for synchronizing and managing data. LiveCycle Data Services is particularly valuable for AIR applications that need to run offline and quickly synchronize data back to a remote database when a user returns back online.
ColdFusion
ColdFusion 8 makes it easy to create web services, such as application API's, that can help manage the data and business logic layers of your AIR applications.
There are numerous other products Adobe is working on that can help you build your applications and we'll be highlighting some of those technologies in upcoming posts on this blog. For example, Flex Builder 3, Dreamweaver CS4, Flash CS4. Fireworks CS4, and the Flex SDK are all powerful tools that can help you quickly build out your AIR applications.
My goal is to keep this presentation up-to-date. If you have thoughts on this presentation such as topics you would like to see covered, please feel free to leave a comment.
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The Adobe® AIR™ runtime lets developers use proven web technologies to build rich Internet applications that deploy to the desktop and run across operating systems. Continues