In my last post, I talked about how important I think it is that Premiere Pro be a good, dependable ‘workflow citizen’, and hinted at some of the exciting partner-related workflows we were going to show at IBC in Amsterdam. With the show behind us, I have to say how thrilled I was to see Premiere Pro being demonstrated on so many stands other than our own. Coupled with our own demos of workflows with various third-party platforms and technologies – and that little piece of news about IRIDAS – I hope that it was clear that we are really serious about the broadcast industry.
Today, I want to share some even more exciting news with you. Ever since I started working in this industry, there has been a particular company who I’ve had huge respect for in the area of enabling workflows between different platforms and applications, and that company is called Automatic Duck.
So I’m absolutely thrilled to be able to say that Adobe and Automatic Duck are now partnering with the aim of bringing absolute best-of-breed workflow integration into Premiere Pro. This means that, as we work together, Premiere Pro’s ability to integrate with the industry’s other leading tools using technologies like AAF, XML and OMF will get stronger and stronger. And so Premiere’s ability to be a good citizen in all kinds of broadcast and post-production workflows will get better and better.
These are really exciting times for us at Adobe, and I can’t wait to start working with Wes and the guys to bring a new degree of integration capabilities to our beloved NLE.